Canada Goose was founded over 60 years in Toronto. Dani Reiss, the founder’s grandson, later joined the company and became President and CEO. He ignited the company’s growth and pledged to remain Made-in-Canada. Born in the North, the brand made parkas to conquer the extreme temperatures. They have a decades-long tradition of committing to sustainability, one of the most fundamental sustainable choices Canada Goose has made is producing the most premium and function-first product on the market underpinned with a lifetime warranty.
The brand recently announced their HUMANATURE philosophy, a purpose-based platform that unites their sustainability and values-based initiatives. Through HUMANATURE Canada Goose’s purpose is clear, they are committed to keeping the planet cold and the people on it warm.
Building on their promise to keep the planet cold, Canada Goose unveiled their first Sustainable Impact Strategy in April last year on Earth Day. Key initiatives include using only reclaimed fur in their supply chain from 2022, committing to net zero direct and indirect (Scope 1 and 2) greenhouse gas emissions by 2025 and increasing use of renewable energy. Another main goal is committing to have 90 per cent of Canada Goose fabrics as bluesign® approved for responsible and sustainable practices by 2025.
This January, the brand unveiled its most sustainable parka yet, The Standard Expedition Parka, with recycled and undyed fabrics for the lining and 100 percent responsibly sourced down and reclaimed fur.
Canada Goose keeps people warm by prioritizing philanthropic endeavours. The Resource Centre Program launched in 2009 is one example, where excess materials from production lines are redirected to fulfil needs of the Inuit communities in the remote North. To date more than 2 million meters of fabric has been donated.
For a luxury performance brand that provides warm fuzzies in all ways, the CFI.co judging panel recognises Canada Goose with the 2020 global award for Best ESG-Responsible Clothing Manufacturer.