Rubicon is a software platform that works with businesses and governments around the world to develop solutions designed to end waste. It does this by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. Rubicon was founded in Kentucky in 2008 by Nate Morris, an entrepreneur who sought to address the growing global problem of the accumulation of waste and its harmful effect on the environment. Morris started out with a $10,000 line of credit and turned it into a billion-dollar business. The B Corp certified company has almost five million service locations across 20 countries on five continents. Rubicon offers waste and recycling services, fleet management and smart city enablement. It partners with clients worldwide to facilitate the transition to a zero-waste future, using big data and analytics to increase efficiencies, cut costs and implement preparedness plans. Rubicon has developed software-as-a-service (SaaS) packages for municipal clients, enabling governments to put taxpayer dollars to good use and protect environmental resources. By helping municipal departments to digitalise their operations, Rubicon supports cities’ sustainability objectives while also collecting and compiling data to enable them to optimize their waste management operations. Tech-empowered cities can make data-driven decisions to end waste in all its forms: time, money, energy, human capital and resources. It allows the delivery of systemic, sustainable, positive change, and keeps taxpayer savings front and centre. Nothing removes roadblocks faster than a measurable return on investment. The CFI.co judging panel is pleased to present Rubicon with the 2021 award for Best SaaS Smart City Solutions (US).