SPORTFIVE connects sports brands, rights-holders, media platforms and fans with a global network of business relationships. Its decades of experience and innovative spirit generate long-term value, establish pioneering partnerships, and create exciting experiences. SPORTFIVE is based in Hamburg, with hundreds of contractual relationships and representation for individual athletes from around the world. The agency has a presence in Pacific Asia, Europe and the US, where it has eight offices. It specialises in digital marketing campaigns and endorsement agreements. The dedicated team works the global sales network, and the agency has earned a reputation as a transparent, reliable service provider. SPORTFIVE takes a customer-centric approach and creates bespoke solutions for each project. It partners with brands to provide experiential marketing, entertainment advisory, hospitality and travel services. It helps rights-holders handle distribution strategies, internationalisation services, athlete management, arena operations, digital fan experiences and media, sponsorship and hospitality sales. Media platforms come to SPORTFIVE for advisory services, production assistance, content distribution and partnership, and airtime sales. The SPORTFIVE team leverages 25 years’ international industry expertise to provide a comprehensive offering with consulting and activation elements. SPORTFIVE, previously known as Lagardère Sports and Entertainment, has undergone a rebranding process since it was acquired by HIG Capital in April last year. The CFI.co judging panel declares SPORTFIVE the 2020 winner of the global award for Best Value Creation Sports Marketing Agency.