If the world-famous Pirelli calendar is a record of the times, the 2021 Zeitgeist is accurately captured by the fact that its publication has been cancelled in the face of Covid-19. The news that the Canadian singer and photographer, Bryan Adams, has been enlisted to shoot the 2022 edition is a hopeful sign. But the multinational Italian tyre manufacturer has been far from idle during the pandemic. The Milan-based firm is a shining example of the rapidly changing focus of industry, being among the first o adopt Environmental, Social and Governance (ESG) principles in the early years of the 21st century. Throughout the disruption of the pandemic, Pirelli stepped up its continuous and transparent dialogue, not only with stakeholders, but with the communities in which it operates. During the height of the pandemic the company was involved in numerous projects focussed on community support. Pirelli operates 19 plants in 12 countries on four continents, all of which are managed with a view to environmental efficiency. Targets include reducing water withdrawal, energy consumption, CO2 emissions, and waste recovery. Pirelli achieved 97 percent waste recovery in 2021, in pursuit of the group’s target of zero waste to landfill. The company is investing heavily in innovation, with ground-breaking research into new raw materials in its production process, with the aim of developing products with an improved life-cycle and better environmental efficiency. In 2021, for the second consecutive year, the CFI.co judging panel is pleased to present Pirelli with the award, Best ESG Responsible Manufacturer Italy.