---
name: company-intel
description: Company knowledge base with product portfolio, competitive positioning, case studies, and key metrics
tier: 3 (regenerated)
auto-fire: /prep, /strategy, /outreach, /research, /deck, /pov
user-invocable: false
---

# Company Intel — Product & Competitive Positioning Skill

> **Tier 3 — This entire file is regenerated during /setup Phase 2 (Company Intel) via web research on {{COMPANY}}.**

## Purpose

Contains the AE's company overview, product portfolio, competitive positioning, pricing context, case studies by vertical, and key metrics. This is the company knowledge base that informs all outbound communication, deal strategy, and presentation content.

## When Referenced

- **/prep** — provides product context for meeting preparation
- **/strategy** — informs competitive dynamics lens and hidden leverage analysis
- **/outreach** — provides proof points and positioning for prospecting emails
- **/research** — compares prospect's situation against our capabilities
- **/deck** — populates proof points, case studies, and positioning slides
- **/pov** — informs Math of Pain and Mechanism components

## Core Framework

### Company Overview

**Company:** {{COMPANY}}
**Website:** {{COMPANY_URL}}
**Industry:** [Populated during /setup via web research]
**Founded:** [Populated during /setup]
**HQ:** [Populated during /setup]
**Size:** [Populated during /setup — employees, revenue if public]

**Mission/positioning:** [1-2 sentences from company website — populated during /setup]

### Product Portfolio

**Primary Product:** {{PRIMARY_PRODUCT}}
**Additional Products:** {{SECONDARY_PRODUCTS}}
**Description:** {{PRODUCT_DESCRIPTION}}

**Product overview** (populated during /setup):
- What it does: [Core capabilities]
- Who it's for: [Target personas]
- Key differentiators: [What makes it unique]
- Integration ecosystem: [Key integrations]

### Competitive Positioning

**Top Competitors:**
1. {{TOP_COMPETITOR_1}}
2. {{TOP_COMPETITOR_2}}
3. {{TOP_COMPETITOR_3}}

**Our positioning vs. each competitor** (populated during /setup via web research):

*Competitor 1: {{TOP_COMPETITOR_1}}*
- Their strength: [What they're known for]
- Our advantage: [Where we win]
- Key differentiator: [The thing only we do]

*Competitor 2: {{TOP_COMPETITOR_2}}*
- Their strength: [What they're known for]
- Our advantage: [Where we win]
- Key differentiator: [The thing only we do]

*Competitor 3: {{TOP_COMPETITOR_3}}*
- Their strength: [What they're known for]
- Our advantage: [Where we win]
- Key differentiator: [The thing only we do]

### Pricing Context

*Not detailed pricing — just enough context for strategic conversations.*

- **Pricing model:** [Subscription/Usage/License/Hybrid — populated during /setup]
- **Typical deal range:** {{AVERAGE_DEAL_SIZE}}
- **Pricing relative to market:** [Premium/Mid-market/Value — populated during /setup]
- **Key pricing conversations:** [Common objections and responses — populated during /setup]

### Case Studies by Vertical

*Populated during /setup via web research on {{COMPANY}}'s published case studies.*

**Format per case study:**

| Field | Content |
|-------|---------|
| **Customer** | [Company name or anonymized description] |
| **Vertical** | [Industry] |
| **Size** | [Enterprise/Mid-Market/SMB] |
| **Challenge** | [What they were facing] |
| **Solution** | [How they used our product] |
| **Results** | [Quantified outcomes — evidence-graded] |
| **Quote** | [Customer quote if available] |

*Default (pre-/setup):* No case studies available. Run /setup Phase 2 to populate from {{COMPANY}}'s published materials.

**Usage rules:**
- Only reference case studies when the prospect matches the vertical or challenge
- Always evidence-grade: published case studies = Verified, projected comparisons = Estimated
- Never fabricate case studies — if nothing matches, say "We don't have a direct case study for this situation, but here's a relevant parallel..."

### Key Metrics

*Company-level metrics for use in proposals, POVs, and presentations.*

- **Customers served:** [Number — populated during /setup]
- **Key industries:** [Verticals — populated during /setup]
- **Notable logos:** [Reference customers — populated during /setup]
- **Growth metrics:** [If public — populated during /setup]
- **Awards/recognition:** [If relevant — populated during /setup]

**Evidence grading for metrics:**
- Published on company website or press releases → Verified
- Calculated from available data → Estimated
- Projected or assumed → Hypothesis

### Pitch Angle Templates

Three angles for positioning (Commandment 9: Don't Pitch Features, Pitch Angles):

**Financial Angle:**
> "[Prospect] is spending $[X] on [current approach]. Based on what we've seen with [similar company], switching to {{PRIMARY_PRODUCT}} could [reduce/save/generate] [Y] within [timeframe]."

**Technical Angle:**
> "[Prospect]'s current stack includes [known tools]. {{PRIMARY_PRODUCT}} integrates with [relevant integrations] to [solve technical gap]. Companies like [reference] saw [technical outcome]."

**Strategic Angle:**
> "[Prospect] is facing [market pressure/competitive threat/growth challenge]. Organizations in [their industry] are moving toward [trend]. {{PRIMARY_PRODUCT}} positions them to [strategic advantage]."

## Personalization Notes

- **This entire file is Tier 3** — fully regenerated during /setup Phase 2 (Company Intel)
- /setup uses web search to research {{COMPANY}} and populate all sections
- Case studies are sourced from the company's public materials during /setup
- Competitive positioning is cross-referenced with battlecards skill
- Pitch angle templates use Tier 2 variables ({{PRIMARY_PRODUCT}}, {{PRODUCT_DESCRIPTION}})
- This file is the most frequently updated Tier 3 skill — refreshed whenever significant company changes occur