{ "schemaVersion": "1.0", "title": "Customer Onboarding Management System", "lang": "en", "prd": { "oneLiner": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "goal": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "whyNow": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "category": "Internal operations system", "platforms": [ "Web" ], "problem": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "solution": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "alternatives": "Email, chat, spreadsheets, and manual ledgers", "differentiator": "Manage intake, processing, and operations data as one connected source of truth.", "targets": [ { "name": "New customer and customer-success team starting post-purchase adoption", "role": "Requester and operational user", "needs": "Quickly register needed work and know its status.", "pain": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value." }, { "name": "Customer success and onboarding operations coordinator", "role": "Operations administrator", "needs": "Manage priority and history and review operations metrics.", "pain": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value." }, { "name": "System and policy administrator", "role": "Operations and security administrator", "needs": "Manage access, policy, and audit history.", "pain": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value." } ], "scenarios": [ { "text": "An operational user registers required work and checks its status.", "start": "P1" }, { "text": "An operator processes queued work and handles exceptions.", "start": "P5" }, { "text": "System and policy administrator reviews policy and access.", "start": "P9" }, { "text": "System and policy administrator reviews audit records and operating metrics.", "start": "P10" } ], "northStar": "Share of operations requests completed on time", "kpis": [ { "name": "On-time processing rate", "target": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "baseline": "Not measured", "method": "Monthly aggregation of state changes against target dates", "refs": [ "F6" ] }, { "name": "Operations visibility", "target": "100% of key work tracked", "baseline": "Not measured", "method": "Share of records connected to reporting", "refs": [ "F11" ] }, { "name": "Auditable operations rate", "target": "100% of key changes retained", "baseline": "Not measured", "method": "Monthly audit-log and change-history review", "refs": [ "F12" ] } ], "inScope": [ "Customer account, onboarding goal, and task registration", "Progress status, owner, blocker, and activation-history lookup", "Kickoff, task assignment, training, review, activation, and handoff handling", "Time-to-activation, completion, churn-risk, and onboarding-outcome reporting", "Customer account, onboarding goal, and task registration validation and duplicate prevention", "Search, filter, and history management", "Owner, priority, and SLA management", "Approval and policy review", "Exception, rejection, and reprocessing", "Notifications and subscriptions", "External integration and data synchronization", "Role, permission, and audit management" ], "nonGoals": [ "External customer portal", "Replacing adjacent systems such as accounting or payroll" ], "assumptions": [ "User and organization data are available through company SSO.", "Operators manage policy and classification criteria." ], "risks": [ "Weak initial classification can cause incorrect processing.", "Stale source data can reduce operational trust." ], "openQuestions": [ "What defines urgent processing and approval?", "What are the post-completion verification and reopen rules?" ], "constraints": [ "State, owner, and priority changes require audit logs.", "Access is limited by role.", "Permission, policy, and state changes require audit logs." ] }, "requirements": [ { "id": "R1", "title": "Intake and data quality", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "features": [ { "id": "F1", "title": "Customer account, onboarding goal, and task registration", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Customer account, onboarding goal, and task registration core processing rule", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Customer account, onboarding goal, and task registration exception and audit handling", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] }, { "id": "F2", "title": "Customer account, onboarding goal, and task registration validation and duplicate prevention", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Customer account, onboarding goal, and task registration validation and duplicate prevention core processing rule", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Customer account, onboarding goal, and task registration validation and duplicate prevention exception and audit handling", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] } ] }, { "id": "R2", "title": "Records and search", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "features": [ { "id": "F3", "title": "Progress status, owner, blocker, and activation-history lookup", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Progress status, owner, blocker, and activation-history lookup core processing rule", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Progress status, owner, blocker, and activation-history lookup exception and audit handling", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] }, { "id": "F4", "title": "Search, filter, and history management", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Search, filter, and history management core processing rule", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Search, filter, and history management exception and audit handling", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] } ] }, { "id": "R3", "title": "Processing and ownership", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "features": [ { "id": "F5", "title": "Kickoff, task assignment, training, review, activation, and handoff handling", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Kickoff, task assignment, training, review, activation, and handoff handling core processing rule", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Kickoff, task assignment, training, review, activation, and handoff handling exception and audit handling", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] }, { "id": "F6", "title": "Owner, priority, and SLA management", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Owner, priority, and SLA management core processing rule", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Owner, priority, and SLA management exception and audit handling", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] } ] }, { "id": "R4", "title": "Approval and exceptions", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "features": [ { "id": "F7", "title": "Approval and policy review", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "status": "todo", "priority": "mid", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Approval and policy review core processing rule", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Approval and policy review exception and audit handling", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] }, { "id": "F8", "title": "Exception, rejection, and reprocessing", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "status": "todo", "priority": "mid", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Exception, rejection, and reprocessing core processing rule", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Exception, rejection, and reprocessing exception and audit handling", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] } ] }, { "id": "R5", "title": "Notifications and integrations", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "status": "todo", "priority": "mid", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "features": [ { "id": "F9", "title": "Notifications and subscriptions", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Notifications and subscriptions core processing rule", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Notifications and subscriptions exception and audit handling", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] }, { "id": "F10", "title": "External integration and data synchronization", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "External integration and data synchronization core processing rule", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "External integration and data synchronization exception and audit handling", "desc": "Connect customer goals, roles, tasks, training, blockers, activation criteria, handoff, and outcome metrics. Retain change, failure, and reprocessing conditions with history.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] } ] } ] }, { "id": "R6", "title": "Insights and controls", "desc": "Reduce time to core-feature activation for new customers by 25% and achieve 90% or more onboarding completion.", "status": "todo", "priority": "mid", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "features": [ { "id": "F11", "title": "Time-to-activation, completion, churn-risk, and onboarding-outcome reporting", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "status": "todo", "priority": "high", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ], "specs": [ { "title": "Time-to-activation, completion, churn-risk, and onboarding-outcome reporting core processing rule", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value.", "acceptance": [ { "text": "Required context, changes, ownership, and status are retained in an auditable record.", "done": false } ] }, { "title": "Time-to-activation, completion, churn-risk, and onboarding-outcome reporting exception and audit handling", "desc": "Adoption goals, customer-specific tasks, training, and blockers are split across email and CRM, increasing the risk that customers churn before realizing value. 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