{
  "schemaVersion": "1.0",
  "title": "Experimentation and A/B Testing Operations System",
  "lang": "en",
  "prd": {
    "oneLiner": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
    "goal": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
    "whyNow": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
    "category": "Internal operations system",
    "platforms": [
      "Web"
    ],
    "problem": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
    "solution": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
    "alternatives": "Email, chat, spreadsheets, and manual ledgers",
    "differentiator": "Manage intake, processing, and operations data as one connected source of truth.",
    "targets": [
      {
        "name": "Product, growth, and analytics practitioners validating product hypotheses and experience improvements",
        "role": "Requester and operational user",
        "needs": "Quickly register needed work and know its status.",
        "pain": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm."
      },
      {
        "name": "Experimentation platform and product-analytics coordinator",
        "role": "Operations administrator",
        "needs": "Manage priority and history and review operations metrics.",
        "pain": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm."
      },
      {
        "name": "System and policy administrator",
        "role": "Operations and security administrator",
        "needs": "Manage access, policy, and audit history.",
        "pain": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm."
      }
    ],
    "scenarios": [
      {
        "text": "An operational user registers required work and checks its status.",
        "start": "P1"
      },
      {
        "text": "An operator processes queued work and handles exceptions.",
        "start": "P5"
      },
      {
        "text": "System and policy administrator reviews policy and access.",
        "start": "P9"
      },
      {
        "text": "System and policy administrator reviews audit records and operating metrics.",
        "start": "P10"
      }
    ],
    "northStar": "Share of operations requests completed on time",
    "kpis": [
      {
        "name": "On-time processing rate",
        "target": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
        "baseline": "Not measured",
        "method": "Monthly aggregation of state changes against target dates",
        "refs": [
          "F6"
        ]
      },
      {
        "name": "Operations visibility",
        "target": "100% of key work tracked",
        "baseline": "Not measured",
        "method": "Share of records connected to reporting",
        "refs": [
          "F11"
        ]
      },
      {
        "name": "Auditable operations rate",
        "target": "100% of key changes retained",
        "baseline": "Not measured",
        "method": "Monthly audit-log and change-history review",
        "refs": [
          "F12"
        ]
      }
    ],
    "inScope": [
      "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration",
      "Experiment configuration, variant, assignment, exposure, primary-metric, guardrail, and result-history lookup",
      "Hypothesis review, experiment design, audience assignment, exposure monitoring, primary-metric and guardrail decisioning, and launch-or-stop handling",
      "Experiment volume, assignment coverage, conversion impact, statistical confidence, guardrail breach, and decision reporting",
      "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration validation and duplicate prevention",
      "Search, filter, and history management",
      "Owner, priority, and SLA management",
      "Approval and policy review",
      "Exception, rejection, and reprocessing",
      "Notifications and subscriptions",
      "External integration and data synchronization",
      "Role, permission, and audit management"
    ],
    "nonGoals": [
      "External customer portal",
      "Replacing adjacent systems such as accounting or payroll"
    ],
    "assumptions": [
      "User and organization data are available through company SSO.",
      "Operators manage policy and classification criteria."
    ],
    "risks": [
      "Weak initial classification can cause incorrect processing.",
      "Stale source data can reduce operational trust."
    ],
    "openQuestions": [
      "What defines urgent processing and approval?",
      "What are the post-completion verification and reopen rules?"
    ],
    "constraints": [
      "State, owner, and priority changes require audit logs.",
      "Access is limited by role.",
      "Permission, policy, and state changes require audit logs."
    ]
  },
  "requirements": [
    {
      "id": "R1",
      "title": "Intake and data quality",
      "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F1",
          "title": "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration",
          "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration core processing rule",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration exception and audit handling",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F2",
          "title": "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration validation and duplicate prevention",
          "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration validation and duplicate prevention core processing rule",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Hypothesis, variant, audience, assignment rule, primary metric, and guardrail registration validation and duplicate prevention exception and audit handling",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R2",
      "title": "Records and search",
      "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F3",
          "title": "Experiment configuration, variant, assignment, exposure, primary-metric, guardrail, and result-history lookup",
          "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Experiment configuration, variant, assignment, exposure, primary-metric, guardrail, and result-history lookup core processing rule",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Experiment configuration, variant, assignment, exposure, primary-metric, guardrail, and result-history lookup exception and audit handling",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F4",
          "title": "Search, filter, and history management",
          "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Search, filter, and history management core processing rule",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Search, filter, and history management exception and audit handling",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R3",
      "title": "Processing and ownership",
      "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F5",
          "title": "Hypothesis review, experiment design, audience assignment, exposure monitoring, primary-metric and guardrail decisioning, and launch-or-stop handling",
          "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Hypothesis review, experiment design, audience assignment, exposure monitoring, primary-metric and guardrail decisioning, and launch-or-stop handling core processing rule",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Hypothesis review, experiment design, audience assignment, exposure monitoring, primary-metric and guardrail decisioning, and launch-or-stop handling exception and audit handling",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F6",
          "title": "Owner, priority, and SLA management",
          "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Owner, priority, and SLA management core processing rule",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Owner, priority, and SLA management exception and audit handling",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R4",
      "title": "Approval and exceptions",
      "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F7",
          "title": "Approval and policy review",
          "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Approval and policy review core processing rule",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Approval and policy review exception and audit handling",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F8",
          "title": "Exception, rejection, and reprocessing",
          "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Exception, rejection, and reprocessing core processing rule",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Exception, rejection, and reprocessing exception and audit handling",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R5",
      "title": "Notifications and integrations",
      "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
      "status": "todo",
      "priority": "mid",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F9",
          "title": "Notifications and subscriptions",
          "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Notifications and subscriptions core processing rule",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Notifications and subscriptions exception and audit handling",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F10",
          "title": "External integration and data synchronization",
          "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "External integration and data synchronization core processing rule",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "External integration and data synchronization exception and audit handling",
              "desc": "Connect hypotheses, variants, assignment, primary metrics, guardrails, result review, and launch-or-stop decisions in one experimentation operating flow. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R6",
      "title": "Insights and controls",
      "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
      "status": "todo",
      "priority": "mid",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F11",
          "title": "Experiment volume, assignment coverage, conversion impact, statistical confidence, guardrail breach, and decision reporting",
          "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Experiment volume, assignment coverage, conversion impact, statistical confidence, guardrail breach, and decision reporting core processing rule",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Experiment volume, assignment coverage, conversion impact, statistical confidence, guardrail breach, and decision reporting exception and audit handling",
              "desc": "When product changes rely on opinion or a simple feature toggle, teams cannot consistently determine who saw each variant or whether the change helped without causing harm. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F12",
          "title": "Role, permission, and audit management",
          "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Role, permission, and audit management core processing rule",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Role, permission, and audit management exception and audit handling",
              "desc": "Validate 90% or more of material product changes against predefined primary metrics and guardrails, reducing incorrect launch decisions. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    }
  ],
  "ia": {
    "sections": [
      {
        "id": "S1",
        "title": "Start and intake",
        "pages": [
          {
            "id": "P1",
            "title": "Operations home",
            "type": "top",
            "surface": "screen",
            "refs": [],
            "children": [
              {
                "id": "P2",
                "title": "Work inbox",
                "type": "page",
                "surface": "screen",
                "refs": [
                  "F1"
                ],
                "children": [
                  {
                    "id": "P3",
                    "title": "Create work item",
                    "type": "page",
                    "surface": "modal",
                    "refs": [
                      "F1:0",
                      "F1:1"
                    ],
                    "children": []
                  },
                  {
                    "id": "P11",
                    "title": "Input review",
                    "type": "page",
                    "surface": "panel",
                    "refs": [
                      "F2",
                      "F2:0",
                      "F2:1"
                    ],
                    "children": []
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "id": "S2",
        "title": "Records and work execution",
        "pages": [
          {
            "id": "P4",
            "title": "Record detail",
            "type": "top",
            "surface": "screen",
            "refs": [
              "F3",
              "F3:0"
            ],
            "children": [
              {
                "id": "P12",
                "title": "Activity timeline",
                "type": "page",
                "surface": "panel",
                "refs": [
                  "F3:1"
                ],
                "children": []
              },
              {
                "id": "P13",
                "title": "Search and filters",
                "type": "page",
                "surface": "drawer",
                "refs": [
                  "F4",
                  "F4:0",
                  "F4:1"
                ],
                "children": []
              }
            ]
          },
          {
            "id": "P5",
            "title": "Processing workspace",
            "type": "page",
            "surface": "screen",
            "refs": [
              "F5",
              "F5:0"
            ],
            "children": [
              {
                "id": "P14",
                "title": "Processing exception",
                "type": "page",
                "surface": "drawer",
                "refs": [
                  "F5:1"
                ],
                "children": []
              },
              {
                "id": "P15",
                "title": "Owner and due date",
                "type": "page",
                "surface": "panel",
                "refs": [
                  "F6",
                  "F6:0",
                  "F6:1"
                ],
                "children": []
              }
            ]
          }
        ]
      },
      {
        "id": "S3",
        "title": "Review and recovery",
        "pages": [
          {
            "id": "P6",
            "title": "Review queue",
            "type": "top",
            "surface": "screen",
            "refs": [
              "F7",
              "F7:0"
            ],
            "children": [
              {
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}