{
  "schemaVersion": "1.0",
  "title": "Nonprofit Donor CRM System",
  "lang": "en",
  "prd": {
    "oneLiner": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
    "goal": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
    "whyNow": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
    "category": "Internal operations system",
    "platforms": [
      "Web"
    ],
    "problem": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
    "solution": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
    "alternatives": "Email, chat, spreadsheets, and manual ledgers",
    "differentiator": "Manage intake, processing, and operations data as one connected source of truth.",
    "targets": [
      {
        "name": "Fundraiser managing donors and campaigns",
        "role": "Requester and operational user",
        "needs": "Quickly register needed work and know its status.",
        "pain": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult."
      },
      {
        "name": "Nonprofit operations and fundraising analytics coordinator",
        "role": "Operations administrator",
        "needs": "Manage priority and history and review operations metrics.",
        "pain": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult."
      },
      {
        "name": "System and policy administrator",
        "role": "Operations and security administrator",
        "needs": "Manage access, policy, and audit history.",
        "pain": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult."
      }
    ],
    "scenarios": [
      {
        "text": "An operational user registers required work and checks its status.",
        "start": "P1"
      },
      {
        "text": "An operator processes queued work and handles exceptions.",
        "start": "P5"
      },
      {
        "text": "System and policy administrator reviews policy and access.",
        "start": "P9"
      },
      {
        "text": "System and policy administrator reviews audit records and operating metrics.",
        "start": "P10"
      }
    ],
    "northStar": "Share of operations requests completed on time",
    "kpis": [
      {
        "name": "On-time processing rate",
        "target": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
        "baseline": "Not measured",
        "method": "Monthly aggregation of state changes against target dates",
        "refs": [
          "F6"
        ]
      },
      {
        "name": "Operations visibility",
        "target": "100% of key work tracked",
        "baseline": "Not measured",
        "method": "Share of records connected to reporting",
        "refs": [
          "F11"
        ]
      },
      {
        "name": "Auditable operations rate",
        "target": "100% of key changes retained",
        "baseline": "Not measured",
        "method": "Monthly audit-log and change-history review",
        "refs": [
          "F12"
        ]
      }
    ],
    "inScope": [
      "Donor profile and campaign-response capture",
      "Donor, contribution, communication, and acknowledgement-status lookup",
      "Donor segmentation, campaign delivery, post-gift acknowledgement, and renewal management",
      "Donation conversion and donor-retention reporting by campaign and channel",
      "Donor profile and campaign-response capture validation and duplicate prevention",
      "Search, filter, and history management",
      "Owner, priority, and SLA management",
      "Approval and policy review",
      "Exception, rejection, and reprocessing",
      "Notifications and subscriptions",
      "External integration and data synchronization",
      "Role, permission, and audit management"
    ],
    "nonGoals": [
      "External customer portal",
      "Replacing adjacent systems such as accounting or payroll"
    ],
    "assumptions": [
      "User and organization data are available through company SSO.",
      "Operators manage policy and classification criteria."
    ],
    "risks": [
      "Weak initial classification can cause incorrect processing.",
      "Stale source data can reduce operational trust."
    ],
    "openQuestions": [
      "What defines urgent processing and approval?",
      "What are the post-completion verification and reopen rules?"
    ],
    "constraints": [
      "State, owner, and priority changes require audit logs.",
      "Access is limited by role.",
      "Permission, policy, and state changes require audit logs."
    ]
  },
  "requirements": [
    {
      "id": "R1",
      "title": "Intake and data quality",
      "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F1",
          "title": "Donor profile and campaign-response capture",
          "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Donor profile and campaign-response capture core processing rule",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Donor profile and campaign-response capture exception and audit handling",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F2",
          "title": "Donor profile and campaign-response capture validation and duplicate prevention",
          "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Donor profile and campaign-response capture validation and duplicate prevention core processing rule",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Donor profile and campaign-response capture validation and duplicate prevention exception and audit handling",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R2",
      "title": "Records and search",
      "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F3",
          "title": "Donor, contribution, communication, and acknowledgement-status lookup",
          "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Donor, contribution, communication, and acknowledgement-status lookup core processing rule",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Donor, contribution, communication, and acknowledgement-status lookup exception and audit handling",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F4",
          "title": "Search, filter, and history management",
          "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Search, filter, and history management core processing rule",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Search, filter, and history management exception and audit handling",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R3",
      "title": "Processing and ownership",
      "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F5",
          "title": "Donor segmentation, campaign delivery, post-gift acknowledgement, and renewal management",
          "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Donor segmentation, campaign delivery, post-gift acknowledgement, and renewal management core processing rule",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Donor segmentation, campaign delivery, post-gift acknowledgement, and renewal management exception and audit handling",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F6",
          "title": "Owner, priority, and SLA management",
          "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Owner, priority, and SLA management core processing rule",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Owner, priority, and SLA management exception and audit handling",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R4",
      "title": "Approval and exceptions",
      "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F7",
          "title": "Approval and policy review",
          "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Approval and policy review core processing rule",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Approval and policy review exception and audit handling",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F8",
          "title": "Exception, rejection, and reprocessing",
          "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Exception, rejection, and reprocessing core processing rule",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Exception, rejection, and reprocessing exception and audit handling",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R5",
      "title": "Notifications and integrations",
      "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
      "status": "todo",
      "priority": "mid",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F9",
          "title": "Notifications and subscriptions",
          "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Notifications and subscriptions core processing rule",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Notifications and subscriptions exception and audit handling",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F10",
          "title": "External integration and data synchronization",
          "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "External integration and data synchronization core processing rule",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "External integration and data synchronization exception and audit handling",
              "desc": "Connect donor profiles, contribution and communication history, campaign segmentation, and retention analysis. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R6",
      "title": "Insights and controls",
      "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
      "status": "todo",
      "priority": "mid",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F11",
          "title": "Donation conversion and donor-retention reporting by campaign and channel",
          "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Donation conversion and donor-retention reporting by campaign and channel core processing rule",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Donation conversion and donor-retention reporting by campaign and channel exception and audit handling",
              "desc": "Donor details, contribution history, campaign response, and acknowledgement activity are separated, making relationship management and campaign analysis difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F12",
          "title": "Role, permission, and audit management",
          "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Role, permission, and audit management core processing rule",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Role, permission, and audit management exception and audit handling",
              "desc": "Improve 12-month new-donor retention and minimize missed acknowledgement messages. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    }
  ],
  "ia": {
    "sections": [
      {
        "id": "S1",
        "title": "Intake and data quality",
        "pages": [
          {
            "id": "P1",
            "title": "Operations dashboard",
            "type": "top",
            "refs": [
              "F1",
              "F1:0",
              "F3",
              "F4:0",
              "F7:1",
              "F11"
            ],
            "children": []
          },
          {
            "id": "P2",
            "title": "Work list",
            "type": "page",
            "refs": [
              "F3",
              "F3:0",
              "F4",
              "F1:0",
              "F4:1",
              "F8",
              "F11:0"
            ],
            "children": []
          },
          {
            "id": "P3",
            "title": "Create record",
            "type": "page",
            "refs": [
              "F1",
              "F1:1",
              "F2",
              "F5",
              "F8:0",
              "F11:1"
            ],
            "children": []
          }
        ]
      },
      {
        "id": "S2",
        "title": "Records and search",
        "pages": [
          {
            "id": "P4",
            "title": "Record detail",
            "type": "page",
            "refs": [
              "F3:1",
              "F4:1",
              "F11",
              "F2",
              "F5:0",
              "F8:1",
              "F12"
            ],
            "children": []
          },
          {
            "id": "P5",
            "title": "Processing workspace",
            "type": "page",
            "refs": [
              "F5",
              "F5:0",
              "F6",
              "F2:0",
              "F5:1",
              "F9",
              "F12:0"
            ],
            "children": []
          }
        ]
      },
      {
        "id": "S3",
        "title": "Processing and ownership",
        "pages": [
          {
            "id": "P6",
            "title": "Approval and exception queue",
            "type": "page",
            "refs": [
              "F7",
              "F7:0",
              "F8",
              "F2:1",
              "F6",
              "F9:0",
              "F12:1"
            ],
            "children": []
          },
          {
            "id": "P7",
            "title": "Notifications and integrations",
            "type": "page",
            "refs": [
              "F9",
              "F9:0",
              "F10",
              "F3",
              "F6:0",
              "F9:1"
            ],
            "children": []
          }
        ]
      },
      {
        "id": "S4",
        "title": "Insights and controls",
        "pages": [
          {
            "id": "P8",
            "title": "Operations reports",
            "type": "page",
            "refs": [
              "F11",
              "F11:0",
              "F3:0",
              "F6:1",
              "F10"
            ],
            "children": []
          },
          {
            "id": "P9",
            "title": "Policy and access settings",
            "type": "page",
            "refs": [
              "F10:1",
              "F12",
              "F3:1",
              "F7",
              "F10:0"
            ],
            "children": []
          },
          {
            "id": "P10",
            "title": "Audit log",
            "type": "page",
            "refs": [
              "F8:1",
              "F12:0",
              "F12:1",
              "F4",
              "F7:0",
              "F10:1"
            ],
            "children": []
          }
        ]
      }
    ]
  },
  "flow": {
    "start": "P1",
    "transitions": [
      {
        "from": "P1",
        "to": "P2",
        "ref": "F1"
      },
      {
        "from": "P2",
        "to": "P3",
        "ref": "F2"
      },
      {
        "from": "P3",
        "to": "P4",
        "ref": "F3"
      },
      {
        "from": "P4",
        "to": "P5",
        "ref": "F4"
      },
      {
        "from": "P5",
        "to": "P6",
        "ref": "F5"
      },
      {
        "from": "P6",
        "to": "P5",
        "ref": "F8"
      },
      {
        "from": "P5",
        "to": "P7",
        "ref": "F6"
      },
      {
        "from": "P7",
        "to": "P8",
        "ref": "F9"
      },
      {
        "from": "P8",
        "to": "P9",
        "ref": "F10"
      },
      {
        "from": "P9",
        "to": "P10",
        "ref": "F12"
      },
      {
        "from": "P10",
        "to": "P4",
        "ref": "F11"
      },
      {
        "from": "P4",
        "to": "P1",
        "label": "Refresh operations status"
      },
      {
        "from": "P5",
        "to": "P6",
        "ref": "F7"
      }
    ]
  }
}