{
  "schemaVersion": "1.0",
  "title": "Travel Agency CRM System",
  "lang": "en",
  "prd": {
    "oneLiner": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
    "goal": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
    "whyNow": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
    "category": "Internal operations system",
    "platforms": [
      "Web"
    ],
    "problem": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
    "solution": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
    "alternatives": "Email, chat, spreadsheets, and manual ledgers",
    "differentiator": "Manage intake, processing, and operations data as one connected source of truth.",
    "targets": [
      {
        "name": "Travel consultant managing inquiries and bookings",
        "role": "Requester and operational user",
        "needs": "Quickly register needed work and know its status.",
        "pain": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult."
      },
      {
        "name": "Travel product and reservation operations coordinator",
        "role": "Operations administrator",
        "needs": "Manage priority and history and review operations metrics.",
        "pain": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult."
      },
      {
        "name": "System and policy administrator",
        "role": "Operations and security administrator",
        "needs": "Manage access, policy, and audit history.",
        "pain": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult."
      }
    ],
    "scenarios": [
      {
        "text": "An operational user registers required work and checks its status.",
        "start": "P1"
      },
      {
        "text": "An operator processes queued work and handles exceptions.",
        "start": "P5"
      },
      {
        "text": "System and policy administrator reviews policy and access.",
        "start": "P9"
      },
      {
        "text": "System and policy administrator reviews audit records and operating metrics.",
        "start": "P10"
      }
    ],
    "northStar": "Share of operations requests completed on time",
    "kpis": [
      {
        "name": "On-time processing rate",
        "target": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
        "baseline": "Not measured",
        "method": "Monthly aggregation of state changes against target dates",
        "refs": [
          "F6"
        ]
      },
      {
        "name": "Operations visibility",
        "target": "100% of key work tracked",
        "baseline": "Not measured",
        "method": "Share of records connected to reporting",
        "refs": [
          "F11"
        ]
      },
      {
        "name": "Auditable operations rate",
        "target": "100% of key changes retained",
        "baseline": "Not measured",
        "method": "Monthly audit-log and change-history review",
        "refs": [
          "F12"
        ]
      }
    ],
    "inScope": [
      "Travel inquiry and preference capture",
      "Traveler, itinerary, quote, booking, and follow-up-status lookup",
      "Travel consultation, itinerary proposal, quotation, booking, and pre-departure notice management",
      "Inquiry-to-booking conversion and product and channel performance reporting",
      "Travel inquiry and preference capture validation and duplicate prevention",
      "Search, filter, and history management",
      "Owner, priority, and SLA management",
      "Approval and policy review",
      "Exception, rejection, and reprocessing",
      "Notifications and subscriptions",
      "External integration and data synchronization",
      "Role, permission, and audit management"
    ],
    "nonGoals": [
      "External customer portal",
      "Replacing adjacent systems such as accounting or payroll"
    ],
    "assumptions": [
      "User and organization data are available through company SSO.",
      "Operators manage policy and classification criteria."
    ],
    "risks": [
      "Weak initial classification can cause incorrect processing.",
      "Stale source data can reduce operational trust."
    ],
    "openQuestions": [
      "What defines urgent processing and approval?",
      "What are the post-completion verification and reopen rules?"
    ],
    "constraints": [
      "State, owner, and priority changes require audit logs.",
      "Access is limited by role.",
      "Permission, policy, and state changes require audit logs."
    ]
  },
  "requirements": [
    {
      "id": "R1",
      "title": "Intake and data quality",
      "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F1",
          "title": "Travel inquiry and preference capture",
          "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Travel inquiry and preference capture core processing rule",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Travel inquiry and preference capture exception and audit handling",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F2",
          "title": "Travel inquiry and preference capture validation and duplicate prevention",
          "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Travel inquiry and preference capture validation and duplicate prevention core processing rule",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Travel inquiry and preference capture validation and duplicate prevention exception and audit handling",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R2",
      "title": "Records and search",
      "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F3",
          "title": "Traveler, itinerary, quote, booking, and follow-up-status lookup",
          "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Traveler, itinerary, quote, booking, and follow-up-status lookup core processing rule",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Traveler, itinerary, quote, booking, and follow-up-status lookup exception and audit handling",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F4",
          "title": "Search, filter, and history management",
          "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Search, filter, and history management core processing rule",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Search, filter, and history management exception and audit handling",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R3",
      "title": "Processing and ownership",
      "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F5",
          "title": "Travel consultation, itinerary proposal, quotation, booking, and pre-departure notice management",
          "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Travel consultation, itinerary proposal, quotation, booking, and pre-departure notice management core processing rule",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Travel consultation, itinerary proposal, quotation, booking, and pre-departure notice management exception and audit handling",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F6",
          "title": "Owner, priority, and SLA management",
          "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Owner, priority, and SLA management core processing rule",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Owner, priority, and SLA management exception and audit handling",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R4",
      "title": "Approval and exceptions",
      "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
      "status": "todo",
      "priority": "high",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F7",
          "title": "Approval and policy review",
          "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Approval and policy review core processing rule",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Approval and policy review exception and audit handling",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F8",
          "title": "Exception, rejection, and reprocessing",
          "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Exception, rejection, and reprocessing core processing rule",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Exception, rejection, and reprocessing exception and audit handling",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R5",
      "title": "Notifications and integrations",
      "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
      "status": "todo",
      "priority": "mid",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F9",
          "title": "Notifications and subscriptions",
          "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Notifications and subscriptions core processing rule",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Notifications and subscriptions exception and audit handling",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F10",
          "title": "External integration and data synchronization",
          "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "External integration and data synchronization core processing rule",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "External integration and data synchronization exception and audit handling",
              "desc": "Connect traveler profiles, itineraries and quotes, bookings, pre-departure checklists, and consultation performance. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "id": "R6",
      "title": "Insights and controls",
      "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
      "status": "todo",
      "priority": "mid",
      "acceptance": [
        {
          "text": "Required context, changes, ownership, and status are retained in an auditable record.",
          "done": false
        }
      ],
      "features": [
        {
          "id": "F11",
          "title": "Inquiry-to-booking conversion and product and channel performance reporting",
          "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
          "status": "todo",
          "priority": "high",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Inquiry-to-booking conversion and product and channel performance reporting core processing rule",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Inquiry-to-booking conversion and product and channel performance reporting exception and audit handling",
              "desc": "Traveler preferences, consultations, quotes, bookings, and notices are separated, making tailored proposals and itinerary follow-up difficult. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        },
        {
          "id": "F12",
          "title": "Role, permission, and audit management",
          "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
          "status": "todo",
          "priority": "mid",
          "acceptance": [
            {
              "text": "Required context, changes, ownership, and status are retained in an auditable record.",
              "done": false
            }
          ],
          "specs": [
            {
              "title": "Role, permission, and audit management core processing rule",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            },
            {
              "title": "Role, permission, and audit management exception and audit handling",
              "desc": "Increase quote-to-booking conversion by 15% and reduce missed pre-departure notices. Retain change, failure, and reprocessing conditions with history.",
              "acceptance": [
                {
                  "text": "Required context, changes, ownership, and status are retained in an auditable record.",
                  "done": false
                }
              ]
            }
          ]
        }
      ]
    }
  ],
  "ia": {
    "sections": [
      {
        "id": "S1",
        "title": "Intake and data quality",
        "pages": [
          {
            "id": "P1",
            "title": "Operations dashboard",
            "type": "top",
            "refs": [
              "F1",
              "F1:0",
              "F3",
              "F4:0",
              "F7:1",
              "F11"
            ],
            "children": []
          },
          {
            "id": "P2",
            "title": "Work list",
            "type": "page",
            "refs": [
              "F3",
              "F3:0",
              "F4",
              "F1:0",
              "F4:1",
              "F8",
              "F11:0"
            ],
            "children": []
          },
          {
            "id": "P3",
            "title": "Create record",
            "type": "page",
            "refs": [
              "F1",
              "F1:1",
              "F2",
              "F5",
              "F8:0",
              "F11:1"
            ],
            "children": []
          }
        ]
      },
      {
        "id": "S2",
        "title": "Records and search",
        "pages": [
          {
            "id": "P4",
            "title": "Record detail",
            "type": "page",
            "refs": [
              "F3:1",
              "F4:1",
              "F11",
              "F2",
              "F5:0",
              "F8:1",
              "F12"
            ],
            "children": []
          },
          {
            "id": "P5",
            "title": "Processing workspace",
            "type": "page",
            "refs": [
              "F5",
              "F5:0",
              "F6",
              "F2:0",
              "F5:1",
              "F9",
              "F12:0"
            ],
            "children": []
          }
        ]
      },
      {
        "id": "S3",
        "title": "Processing and ownership",
        "pages": [
          {
            "id": "P6",
            "title": "Approval and exception queue",
            "type": "page",
            "refs": [
              "F7",
              "F7:0",
              "F8",
              "F2:1",
              "F6",
              "F9:0",
              "F12:1"
            ],
            "children": []
          },
          {
            "id": "P7",
            "title": "Notifications and integrations",
            "type": "page",
            "refs": [
              "F9",
              "F9:0",
              "F10",
              "F3",
              "F6:0",
              "F9:1"
            ],
            "children": []
          }
        ]
      },
      {
        "id": "S4",
        "title": "Insights and controls",
        "pages": [
          {
            "id": "P8",
            "title": "Operations reports",
            "type": "page",
            "refs": [
              "F11",
              "F11:0",
              "F3:0",
              "F6:1",
              "F10"
            ],
            "children": []
          },
          {
            "id": "P9",
            "title": "Policy and access settings",
            "type": "page",
            "refs": [
              "F10:1",
              "F12",
              "F3:1",
              "F7",
              "F10:0"
            ],
            "children": []
          },
          {
            "id": "P10",
            "title": "Audit log",
            "type": "page",
            "refs": [
              "F8:1",
              "F12:0",
              "F12:1",
              "F4",
              "F7:0",
              "F10:1"
            ],
            "children": []
          }
        ]
      }
    ]
  },
  "flow": {
    "start": "P1",
    "transitions": [
      {
        "from": "P1",
        "to": "P2",
        "ref": "F1"
      },
      {
        "from": "P2",
        "to": "P3",
        "ref": "F2"
      },
      {
        "from": "P3",
        "to": "P4",
        "ref": "F3"
      },
      {
        "from": "P4",
        "to": "P5",
        "ref": "F4"
      },
      {
        "from": "P5",
        "to": "P6",
        "ref": "F5"
      },
      {
        "from": "P6",
        "to": "P5",
        "ref": "F8"
      },
      {
        "from": "P5",
        "to": "P7",
        "ref": "F6"
      },
      {
        "from": "P7",
        "to": "P8",
        "ref": "F9"
      },
      {
        "from": "P8",
        "to": "P9",
        "ref": "F10"
      },
      {
        "from": "P9",
        "to": "P10",
        "ref": "F12"
      },
      {
        "from": "P10",
        "to": "P4",
        "ref": "F11"
      },
      {
        "from": "P4",
        "to": "P1",
        "label": "Refresh operations status"
      },
      {
        "from": "P5",
        "to": "P6",
        "ref": "F7"
      }
    ]
  }
}