---
team_id: product-design-super-intelligence
team_name: Product & Design Super Intelligence Team
personas_count: 56
cells_count: 8
cross_listed: 1
last_updated: 2026-06-01
schema_version: 1.0
---

# Product & Design Super Intelligence Team — SKILL entry

Rijul's product + design brain trust **and decision-making partner**. 56 named native personas across 8 cells — the people who defined product strategy, discovery, growth, usability, design craft, content, design systems, and the behavior/ethics frontier — plus Adam Wathan cross-listed from Engineering. One **merged** team (product and design held in deliberate tension) invoked by the `/SI-PD-*` slash commands. Primary purpose: **help take product and design decisions**, not just review afterward.

> **Status:** Roster build complete (2026-06-01).
> - **Merge decision:** Product and Design were combined into ONE team (mirrors the Cloud+Code → Engineering merge). Discipline-pure cells preserve depth; the team convenes both lenses by default. Pure-discipline input stays available via `/SI-PD-Huddle <cell>` or `--cells`.
> - **Roster:** 56 native across 8 cells, locked after a `/ultra-think` pass on the draft 50 (added Ben Thompson, Ronny Kohavi, Tristan Harris, BJ Fogg, Léonie Watson, Clayton Christensen, Eric Ries, Paula Scher, Susan Kare; swapped out van Schneider).
> - **Commands:** 25 `/SI-PD-*` installed at `~/.claude/commands/`, generated by `python3 superintelligence/ai/scripts/build_commands.py --team PD`.

Machine source of truth: [`registry.json`](registry.json), regenerated from persona frontmatter by `python3 superintelligence/product-design/scripts/build_registry.py`.

## What this team is for

When a CoCo prompt is a product or design decision — what to build, whether the flow is right, what to cut, how to grow, whether an engagement mechanic is ethical — this team supplies named external voices with documented, citable stances. Every claim is attributed to a specific person. Built-in tensions the orchestrator can surface:

- **Engagement vs ethics:** Nir Eyal (Hooked) ↔ Tristan Harris (Center for Humane Technology), with BJ Fogg as the academic root.
- **Three JTBD camps:** Teresa Torres (continuous discovery) ↔ Tony Ulwick (rigorous ODI) ↔ Bob Moesta (switch interviews).
- **Discovery vs growth:** Marty Cagan / Melissa Perri ↔ Elena Verna / Andrew Chen.
- **Quant vs qual:** Ronny Kohavi (experimentation) ↔ Jakob Nielsen / Don Norman (usability, humane design).
- **Minimalism vs maximalism:** Dieter Rams / Jony Ive ↔ Paula Scher.
- **AI-will-fix-a11y vs accessibility-as-craft:** Jakob Nielsen ↔ Léonie Watson.

## Cells (8)

| Cell | Count | Focus | File |
|---|---|---|---|
| `product-strategy` | 7 | Product vision, strategy, positioning, business model | [cells/product-strategy.md](cells/product-strategy.md) |
| `product-discovery-research` | 8 | Continuous discovery, JTBD, user research, lean | [cells/product-discovery-research.md](cells/product-discovery-research.md) |
| `growth-metrics` | 8 | Growth loops, metrics, experimentation, PLG, analytics | [cells/growth-metrics.md](cells/growth-metrics.md) |
| `design-foundations-usability` | 7 | HCI, usability, interaction design, accessibility | [cells/design-foundations-usability.md](cells/design-foundations-usability.md) |
| `design-leadership-craft` | 8 | Design leadership, visual/industrial craft, culture | [cells/design-leadership-craft.md](cells/design-leadership-craft.md) |
| `ux-content-research` | 5 | Content strategy, content design, information architecture | [cells/ux-content-research.md](cells/ux-content-research.md) |
| `design-systems-interaction` | 5 (+1 cross-listed) | Design systems, component architecture, patterns | [cells/design-systems-interaction.md](cells/design-systems-interaction.md) |
| `sprints-behavior-bridge` | 8 | Product×design: sprints, behavioral design, ethics | [cells/sprints-behavior-bridge.md](cells/sprints-behavior-bridge.md) |

## Personas (56 native)

Each has a YAML-frontmatter profile under `personas/<slug>.md` plus a research dump under `research/<slug>/`. *(archetype)* = `persistent_signals` rather than recent signals.

**Product Strategy (7):** [marty-cagan](personas/marty-cagan.md) · [shreyas-doshi](personas/shreyas-doshi.md) · [melissa-perri](personas/melissa-perri.md) · [april-dunford](personas/april-dunford.md) · [gibson-biddle](personas/gibson-biddle.md) · [des-traynor](personas/des-traynor.md) · [ben-thompson](personas/ben-thompson.md)

**Product Discovery & Research (8):** [teresa-torres](personas/teresa-torres.md) · [tony-ulwick](personas/tony-ulwick.md) · [bob-moesta](personas/bob-moesta.md) · [indi-young](personas/indi-young.md) · [steve-portigal](personas/steve-portigal.md) · [erika-hall](personas/erika-hall.md) · [clayton-christensen](personas/clayton-christensen.md) *(archetype)* · [eric-ries](personas/eric-ries.md)

**Growth & Metrics (8):** [lenny-rachitsky](personas/lenny-rachitsky.md) · [elena-verna](personas/elena-verna.md) · [andrew-chen](personas/andrew-chen.md) · [casey-winters](personas/casey-winters.md) · [brian-balfour](personas/brian-balfour.md) · [sean-ellis](personas/sean-ellis.md) · [crystal-widjaja](personas/crystal-widjaja.md) · [ronny-kohavi](personas/ronny-kohavi.md)

**Design Foundations & Usability (7):** [don-norman](personas/don-norman.md) · [jakob-nielsen](personas/jakob-nielsen.md) · [alan-cooper](personas/alan-cooper.md) *(archetype)* · [kim-goodwin](personas/kim-goodwin.md) · [steve-krug](personas/steve-krug.md) *(archetype)* · [bruce-tognazzini](personas/bruce-tognazzini.md) *(archetype)* · [leonie-watson](personas/leonie-watson.md)

**Design Leadership & Craft (8):** [julie-zhuo](personas/julie-zhuo.md) · [john-maeda](personas/john-maeda.md) · [jony-ive](personas/jony-ive.md) · [dieter-rams](personas/dieter-rams.md) *(archetype)* · [michael-bierut](personas/michael-bierut.md) · [aarron-walter](personas/aarron-walter.md) · [paula-scher](personas/paula-scher.md) · [susan-kare](personas/susan-kare.md)

**UX, Content & Research (5):** [kristina-halvorson](personas/kristina-halvorson.md) · [sara-wachter-boettcher](personas/sara-wachter-boettcher.md) · [karen-mcgrane](personas/karen-mcgrane.md) · [jared-spool](personas/jared-spool.md) · [abby-covert](personas/abby-covert.md)

**Design Systems & Interaction (5 native + 1 cross-listed):** [brad-frost](personas/brad-frost.md) · [nathan-curtis](personas/nathan-curtis.md) · [alla-kholmatova](personas/alla-kholmatova.md) *(archetype)* · [josh-clark](personas/josh-clark.md) · [dan-mall](personas/dan-mall.md) · adam-wathan *(cross-listed from Engineering)*

**Sprints, Behavior & Bridge (8):** [jake-knapp](personas/jake-knapp.md) · [john-zeratsky](personas/john-zeratsky.md) · [luke-wroblewski](personas/luke-wroblewski.md) · [braden-kowitz](personas/braden-kowitz.md) · [nir-eyal](personas/nir-eyal.md) · [tristan-harris](personas/tristan-harris.md) · [bj-fogg](personas/bj-fogg.md) · [kathy-sierra](personas/kathy-sierra.md) *(archetype)*

## Cross-listed (1)

`adam-wathan` — `teams: [engineering-super-intelligence, product-design-super-intelligence]`, `home_team: engineering-super-intelligence`. File lives under `superintelligence/engineering/personas/`; referenced here via the registry's `cross_listed` field. No duplication.

## Slash commands (25 — installed)

Orchestrator-first, identical surface to the AI and Engineering teams. Generated by `build_commands.py --team PD`.

- **Dispatcher / Orchestrator:** `/SI-PD` · `/SI-PD-Orchestrate "<prompt>"` (scores all 56 by domain 40% + cell-coverage 30% + productive-conflict 30%, picks 16–32, approval gate, re-picks every invocation).
- **Identity (skip orchestrator):** `/SI-PD-Ask <slug> "<q>"` · `/SI-PD-Huddle <cell> "<topic>"` · `/SI-PD-Meeting "<prompt>"` · `/SI-PD-Read <slug>`.
- **Roster:** `/SI-PD-Recruit <domain> "<why>"` (reads `ROSTER.md` for known gaps).
- **Action (15):** Analyse · Decide *(primary)* · Review · Re-Analyse · Pre-Mortem · Post-Mortem · Full-Cycle · Tradeoff · Plan · Design · Vote · Debug · Stress-Test · Defend · Roast.
- **Maintenance:** `/SI-PD-Refresh` · `/SI-PD-Verify` · `/SI-PD-VoiceCheck`.
- **Global flags:** `--no-orchestrate` · `--cells <list>` · `--personas <list>`.

## Files in this team

```
superintelligence/product-design/
├── SKILL.md                   This file.
├── ROSTER.md                  Locked roster + build-wave manifest.
├── registry.json              Machine source of truth.
├── personas/                  56 *.md native personas.
├── cells/                     8 *.md cell summaries (build_cells.py).
├── research/                  56 research dumps.
└── scripts/
    ├── build_registry.py
    └── build_cells.py
```

Templates (`persona.md`, `convene.md`) shared at `superintelligence/templates/`.

## Conventions

- Schema source of truth: `superintelligence/templates/persona.md`.
- Regenerate: `build_registry.py` then `build_cells.py` after any persona edit.
- Attribution at every line; every `public_stance` carries an `evidence_url`.
- Caveman mode never applies to persona/cell/SKILL files — full English prose.
- Cross-team personas: single file, `teams: [...]` array + `home_team` pointer; never duplicated.

## Build provenance

- Built 2026-06-01 by Rijul Kalra during a /coco session, after AI and Engineering.
- Merge (Product + Design → one team) and the roster patch decided via `/ultra-think`.
- 56 native personas built by parallel research sub-agents across 4 waves; agents corrected many stale affiliations against verified 2026 facts (e.g., Elena Verna now Head of Growth at Lovable; Casey Winters now CEO of SuperMe; Karen McGrane at Contentful; John Maeda CVP Design & AI at Microsoft; Nathan Curtis at Directed Edges; Jony Ive's OpenAI device delayed to 2027 and renamed off "io"; Susan Kare built active, not archetype, on found recent signals).
- Quality bar matched the Karpathy reference: ≥8 cited URLs, ≥3 recent signals (or persistent_signals for archetypes), every public_stance cited, full narrative.