# Review Platform Rules

Read this reference for incentives, invitation cohorts, moderation, or reuse of platform assets. Policies can change; confirm the selected platform's current official rules before execution. A platform's permission is not a guarantee that local law, reviewer-employer rules, or the user's contract permits the same action.

## Collection and Incentives

| Platform | Operational rule | Official source |
|----------|------------------|-----------------|
| Google Maps / Business Profile | No incentives for reviews or changes/removal. Do not selectively solicit positive reviews or discourage negative ones. Invite genuine customers neutrally. | [Content policy](https://support.google.com/contributionpolicy/answer/7400114) |
| Trustpilot | Fair, neutral invitations through supported methods, without incentives. A neutral selection system cannot filter by expected sentiment. | [Business guidelines](https://legal.trustpilot.com/for-reviewers/guidelines-for-businesses) |
| G2 | No biased collection or positive-only eligibility; permitted nominal incentives must be disclosed to G2 and labeled. Follow the current campaign rules and cap. | [Community guidelines](https://legal.g2.com/community-guidelines) |
| Capterra | Actual users write original reviews; no AI/third-party-authored reviews. Permitted incentive programs require disclosed terms and exclude specified relationships/roles. | [Community guidelines](https://www.capterra.com/legal/community-guidelines/) |

Do not offer a universal $25–$50 gift card. For a permitted G2/Capterra campaign, verify the platform process, available budget, reviewer eligibility, disclosure language, incentive cap/terms, and fulfillment rules before drafting an offer. Platform moderation may determine whether a submission qualifies; the business must not judge eligibility by positivity. If the rules or authorization are missing, provide a non-incentivized request instead.

**NPS gating is different from experience-based timing.** "After the first completed project" is a defined experience milestone; "only users who rated us 9–10" selects expected positive feedback. Keep support follow-up independent of public invitation eligibility. An opt-out or genuinely ineligible reviewer can be excluded with a recorded neutral reason.

## Moderation

Report a specific documented rule breach through the platform's supported process. Bad ratings and disputed opinions are not automatically violations. G2, for example, treats positive and negative tones equally; its [reporting guidance](https://documentation.g2.com/help/docs/reporting-a-review-for-moderation) explains the moderation channel. Track pending appeals without claiming deletion is guaranteed.

For impersonation or sensitive-data exposure, preserve evidence in authorized private records and use the relevant platform category. Do not publish additional private information in a rebuttal. Refuse requests to fabricate reviews, recruit fake identities, or coordinate false reports; offer genuine invitations and evidence-based moderation instead.

## Testimonial Reuse

Check both permission from the customer and the platform's content/brand rights. G2 logos and trademarks require the appropriate permission; Capterra has specific attribution, disclaimer, and asset-use rules. Use approved platform assets or permissioned business-owned quotes when allowed:

- [G2 community guidelines and trademark boundaries](https://legal.g2.com/community-guidelines)
- [Capterra content compliance policy](https://www.capterra.com/legal/content-policy/)
- [Trustpilot business guidelines](https://legal.trustpilot.com/for-reviewers/guidelines-for-businesses)

Keep incentive/material-connection disclosures with the reused asset. Do not imply a platform endorsement or current badge without evidence and rights. Missing permission means a proposed placement stays a draft, not that the reviewer should be contacted repeatedly.

## United States Review Rule

For U.S. campaigns, the FTC's [review-rule Q&A](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers) explains restrictions on fake reviews and incentives conditioned expressly or implicitly on a review's sentiment. An incentive disclosure does not cure a positivity condition. Selected reviews used in business advertising become testimonials, with separate endorsement considerations. Apply the selected platform's stricter rules as well; this reference is not a legal approval for a campaign.