{
  "skill_name": "offers",
  "evals": [
    {
      "id": 1,
      "prompt": "Our B2B SaaS trial-to-paid conversion is stuck. Our plan is to run a 50% off first 3 months coupon to push more people to convert. It's a $99/month email-tool competitor and the biggest thing prospects say is they're scared to migrate their list and automations off their current provider. Is the discount the right move?",
      "expected_output": "Should push back on discounting to acquire and cite that discount-askers churn at roughly 2x the rate of full-price customers, that a coupon anchors the product as cheap, and attracts price-shoppers over value-buyers. Should state the rule: discount only for upgrades/cross-sells or real seasonal windows, never to acquire a new customer. Should reframe 'offers > discounts' — raise value instead of cutting price. Should diagnose that the real objection is switching cost / migration risk, not price, so a discount does nothing about it. Should recommend a real offer that reverses that risk — e.g. a done-for-you 'Painless Switch' style migration offer with a switching-cost guarantee (migration live/verified in N days or it's free) and a bonus that removes the secondary fear (deliverability/re-warm). May reference the value equation (lower effort/sacrifice and raise perceived likelihood rather than lower price). Should tie back to real, honest scarcity (capacity/queue) rather than a fake timer.",
      "assertions": [
        "Advises against discounting to acquire new customers",
        "Cites discount-askers churn at ~2x full-price customers",
        "States discount only for upgrades/cross-sells or seasonal moments",
        "Frames offers as beating discounts (raise value, not cut price)",
        "Identifies migration/switching cost as the real objection, not price",
        "Recommends a done-for-you migration offer with a switching-cost guarantee",
        "Suggests a bonus or risk-reversal that removes the real fear",
        "Uses real scarcity (capacity/queue) rather than a fake timer"
      ],
      "files": []
    }
  ]
}