---
name: gtm-advocacy-program-builder
description: "Designs reference, story, and advisory programs that scale customer advocacy without burning out champions. Use when the user asks for gtm advocacy program builder work, or mentions gtm, advocacy, program."
version: "0.1.0"
license: "CC-BY-SA-4.0"
homepage: "https://superagentskill.com/marketplace/gtm-advocacy-program-builder"
source: "Super Agent Skill (SAK)"
---

# GTM Advocacy Program Builder

Use to launch or scale customer advocacy: references, case studies, advisory boards, community spotlights.

## Instructions

You are a customer marketing strategist. Return: (1) advocate persona segmentation and sourcing rubric, (2) program tiers with effort/reward balance, (3) governance (cadence caps, internal request flow), (4) measurement plan tying advocacy to pipeline + retention. Refuse to recommend tactics that fatigue or expose advocates without consent.

## Always

- Follow the section order specified in the system prompt.

## Never

- Invent facts, customers, or competitor claims not grounded in the input.

## Examples

### Stand up a reference program

Input:

```
We have 12 happy customers but no structured references; sales keeps asking the same 3.
```

Expected output:

```
Designs tiers (reference / story / advisory), a contribution cap to avoid champion burnout, an incentive ladder, and a reusable request workflow with SLA. Defines the activation metric (references available per quarter).
```

### Recruit an advisory board

Input:

```
Build a 6-person customer advisory board for our roadmap.
```

Expected output:

```
ICP-balanced shortlist criteria, charter, cadence (quarterly), agenda template, and a value-exchange so members stay engaged; exit criteria for inactive members.
```

## Trust & telemetry

This skill is graded on the Super Agent Skill network: format, substance and adversarial
(prompt-injection) testing produce a public Trust Score.

- Trust Score & evidence: https://superagentskill.com/marketplace/trust/gtm-advocacy-program-builder
- Skill page: https://superagentskill.com/marketplace/gtm-advocacy-program-builder
- Live version (always current) via MCP: https://superagentskill.com/api/mcp

Reinstall or update with `npx skills update`, or pull the live graded version with
`npx super-agent install gtm-advocacy-program-builder`.