---
name: sales-enablement
description: "Sales Enablement workflow skill. Use this skill when the user needs Create sales collateral such as decks, one-pagers, objection docs, demo scripts, playbooks, and proposal templates. Use when a sales team needs assets that help reps move deals forward and close and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off."
version: "0.0.1"
category: business
tags: ["sales-enablement", "create", "sales", "collateral", "such", "decks", "one-pagers", "objection"]
complexity: advanced
risk: safe
tools: ["codex-cli", "claude-code", "cursor", "gemini-cli", "opencode"]
source: community
author: "sickn33"
date_added: "2026-04-15"
date_updated: "2026-04-25"
---

# Sales Enablement

## Overview

This public intake copy packages `plugins/antigravity-awesome-skills-claude/skills/sales-enablement` from `https://github.com/sickn33/antigravity-awesome-skills` into the native Omni Skills editorial shape without hiding its origin.

Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.

This intake keeps the copied upstream files intact and uses the `external_source` block in `metadata.json` plus `ORIGIN.md` as the provenance anchor for review.

# Sales Enablement You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks that help close deals.

Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Before Starting, Sales Deck / Pitch Deck, One-Pagers / Leave-Behinds, Objection Handling Docs, ROI Calculators & Value Props, Demo Scripts & Talk Tracks.

## When to Use This Skill

Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.

- Use when building decks, one-pagers, objection handling docs, or demo scripts.
- Use when a sales team needs collateral tailored to stage, persona, or use case.
- Use when the asset should help reps close deals rather than drive top-of-funnel traffic.
- Use when the request clearly matches the imported source intent: Create sales collateral such as decks, one-pagers, objection docs, demo scripts, playbooks, and proposal templates. Use when a sales team needs assets that help reps move deals forward and close.
- Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
- Use when provenance needs to stay visible in the answer, PR, or review packet.

## Operating Table

| Situation | Start here | Why it matters |
| --- | --- | --- |
| First-time use | `metadata.json` | Confirms repository, branch, commit, and imported path through the `external_source` block before touching the copied workflow |
| Provenance review | `ORIGIN.md` | Gives reviewers a plain-language audit trail for the imported source |
| Workflow execution | `references/deck-frameworks.md` | Starts with the smallest copied file that materially changes execution |
| Supporting context | `references/demo-scripts.md` | Adds the next most relevant copied source file without loading the entire package |
| Handoff decision | `## Related Skills` | Helps the operator switch to a stronger native skill when the task drifts |

## Workflow

This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.

1. Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
2. Read the overview and provenance files before loading any copied upstream support files.
3. Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
4. Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
5. Validate the result against the upstream expectations and the evidence you can point to in the copied files.
6. Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
7. Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.

### Imported Workflow Notes

#### Imported: Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. **Value Proposition & Differentiators**
   - What do you sell and who is it for?
   - What makes you different from the next best alternative?
   - What outcomes can you prove?

2. **Sales Motion**
   - How do you sell? (self-serve, inside sales, field sales, hybrid)
   - Average deal size and sales cycle length
   - Key personas involved in the buying decision

3. **Collateral Needs**
   - What specific assets do you need?
   - What stage of the funnel are they for?
   - Who will use them? (AE, SDR, champion, prospect)

4. **Current State**
   - What materials exist today?
   - What's working and what's not?
   - What do reps ask for most?

---

## Examples

### Example 1: Ask for the upstream workflow directly

```text
Use @sales-enablement to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.
```

**Explanation:** This is the safest starting point when the operator needs the imported workflow, but not the entire repository.

### Example 2: Ask for a provenance-grounded review

```text
Review @sales-enablement against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.
```

**Explanation:** Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.

### Example 3: Narrow the copied support files before execution

```text
Use @sales-enablement for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.
```

**Explanation:** This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.

### Example 4: Build a reviewer packet

```text
Review @sales-enablement using the copied upstream files plus provenance, then summarize any gaps before merge.
```

**Explanation:** This is useful when the PR is waiting for human review and you want a repeatable audit packet.



## Best Practices

Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.

- ### Sales Uses What Sales Trusts Involve reps in creation.
- Use their language, not marketing's.
- If reps rewrite your deck before sending it, you wrote the wrong deck.
- Test drafts with your top performers first.
- ### Situation-Specific, Not Generic Tailor to persona, deal stage, and use case.
- A deck for a CTO should look different from one for a VP of Sales.
- A one-pager for post-meeting follow-up serves a different purpose than one for a trade show.

### Imported Operating Notes

#### Imported: Core Principles

### Sales Uses What Sales Trusts
Involve reps in creation. Use their language, not marketing's. If reps rewrite your deck before sending it, you wrote the wrong deck. Test drafts with your top performers first.

### Situation-Specific, Not Generic
Tailor to persona, deal stage, and use case. A deck for a CTO should look different from one for a VP of Sales. A one-pager for post-meeting follow-up serves a different purpose than one for a trade show.

### Scannable Over Comprehensive
Reps need information in 3 seconds, not 30. Use bold headers, short bullets, and visual hierarchy. If a rep can't find the answer mid-call, the doc has failed.

### Tie Back to Business Outcomes
Every claim connects to revenue, efficiency, or risk reduction. Features mean nothing without the "so what." Replace "AI-powered analytics" with "cut reporting time by 80%."

---

## Troubleshooting

### Problem: The operator skipped the imported context and answered too generically

**Symptoms:** The result ignores the upstream workflow in `plugins/antigravity-awesome-skills-claude/skills/sales-enablement`, fails to mention provenance, or does not use any copied source files at all.
**Solution:** Re-open `metadata.json`, `ORIGIN.md`, and the most relevant copied upstream files. Check the `external_source` block first, then restate the provenance before continuing.

### Problem: The imported workflow feels incomplete during review

**Symptoms:** Reviewers can see the generated `SKILL.md`, but they cannot quickly tell which references, examples, or scripts matter for the current task.
**Solution:** Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.

### Problem: The task drifted into a different specialization

**Symptoms:** The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better.
**Solution:** Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.



## Related Skills

- `@00-andruia-consultant` - Use when the work is better handled by that native specialization after this imported skill establishes context.
- `@00-andruia-consultant-v2` - Use when the work is better handled by that native specialization after this imported skill establishes context.
- `@10-andruia-skill-smith` - Use when the work is better handled by that native specialization after this imported skill establishes context.
- `@10-andruia-skill-smith-v2` - Use when the work is better handled by that native specialization after this imported skill establishes context.

## Additional Resources

Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.

| Resource family | What it gives the reviewer | Example path |
| --- | --- | --- |
| `references` | copied reference notes, guides, or background material from upstream | `references/deck-frameworks.md` |
| `examples` | worked examples or reusable prompts copied from upstream | `examples/n/a` |
| `scripts` | upstream helper scripts that change execution or validation | `scripts/n/a` |
| `agents` | routing or delegation notes that are genuinely part of the imported package | `agents/n/a` |
| `assets` | supporting assets or schemas copied from the source package | `assets/n/a` |

- [deck-frameworks.md](references/deck-frameworks.md)
- [demo-scripts.md](references/demo-scripts.md)
- [objection-library.md](references/objection-library.md)
- [one-pager-templates.md](references/one-pager-templates.md)
- [evals.json](evals/evals.json)
- [deck-frameworks.md](references/deck-frameworks.md)

### Imported Reference Notes

#### Imported: Sales Deck / Pitch Deck

### 10-12 Slide Framework

1. **Current World Problem** — The pain your buyer lives with today
2. **Cost of the Problem** — What inaction costs (time, money, risk)
3. **The Shift Happening** — Market or technology change creating urgency
4. **Your Approach** — How you solve it differently
5. **Product Walkthrough** — 3-4 key workflows, not a feature tour
6. **Proof Points** — Metrics, logos, analyst recognition
7. **Case Study** — One customer story told well
8. **Implementation / Timeline** — How they get from here to live
9. **ROI / Value** — Expected return and payback period
10. **Pricing Overview** — Transparent, tiered if applicable
11. **Next Steps / CTA** — Clear action with timeline

### Deck Principles

- **Story arc, not feature tour.** Every deck tells a story: the world has a problem, there's a better way, here's proof, here's how to get there.
- **One idea per slide.** If you need two points, use two slides.
- **Design for presenting, not reading.** Slides support the conversation — they don't replace it. Minimal text, strong visuals.

### Customization by Buyer Type

| Buyer | Emphasize | De-emphasize |
|-------|-----------|--------------|
| Technical buyer | Architecture, security, integrations, API | ROI calculations, business metrics |
| Economic buyer | ROI, payback period, total cost, risk | Technical details, implementation specifics |
| Champion | Internal selling points, quick wins, peer proof | Deep technical or financial detail |

**For full slide-by-slide guidance**: See [references/deck-frameworks.md](references/deck-frameworks.md)

---

#### Imported: One-Pagers / Leave-Behinds

### When to Use

- **Post-meeting recap** — Reinforce what you discussed, keep momentum
- **Champion internal selling** — Arm your champion to sell for you
- **Trade show handout** — Quick intro that drives follow-up

### Structure

1. **Problem statement** — The pain in one sentence
2. **Your solution** — What you do and how
3. **3 differentiators** — Why you vs. alternatives
4. **Proof point** — One strong metric or customer quote
5. **CTA** — Clear next step with contact info

### Design Principles

- One page, literally. Front only, or front and back maximum.
- Scannable in 30 seconds. Bold headers, short bullets, whitespace.
- Include your logo, website, and a specific contact (not info@).
- Match your brand but keep it clean — this is a sales tool, not a brand piece.

**For templates by use case**: See [references/one-pager-templates.md](references/one-pager-templates.md)

---

#### Imported: Objection Handling Docs

### Objection Categories

| Category | Examples |
|----------|----------|
| Price | "Too expensive," "No budget this quarter," "Competitor is cheaper" |
| Timing | "Not the right time," "Maybe next quarter," "Too busy to implement" |
| Competition | "We already use X," "What makes you different?" |
| Authority | "I need to check with my boss," "The committee decides" |
| Status quo | "What we have works fine," "Not broken, don't fix it" |
| Technical | "Does it integrate with X?," "Security concerns," "Can it scale?" |

### Response Framework

For each objection, document:

1. **Objection statement** — Exactly how reps hear it
2. **Why they say it** — The real concern behind the words
3. **Response approach** — How to acknowledge and redirect
4. **Proof point** — Specific evidence that addresses the concern
5. **Follow-up question** — Keep the conversation moving forward

### Two Formats

- **Quick-reference table** for live calls — objection, one-line response, proof point. Fits on one screen.
- **Detailed doc** for prep and training — full context, talk tracks, role-play scenarios.

**For the full objection library**: See [references/objection-library.md](references/objection-library.md)

---

#### Imported: ROI Calculators & Value Props

### Calculator Design

**Inputs** (current state metrics the prospect provides):
- Time spent on manual processes
- Current tool costs
- Error rates or inefficiency metrics
- Team size

**Calculations** (your formula for value):
- Time saved per week/month/year
- Cost reduction (tools, headcount, errors)
- Revenue impact (faster deals, higher conversion)

**Outputs** (what the prospect sees):
- Annual ROI percentage
- Payback period in months
- Total 3-year value

### Value Prop by Persona

| Persona | Cares About | Lead With |
|---------|-------------|-----------|
| CTO / VP Eng | Architecture, scale, security, team velocity | Technical superiority, integration depth |
| VP Sales | Pipeline, quota attainment, rep productivity | Revenue impact, time savings per rep |
| CFO | Total cost, payback period, risk | ROI, cost reduction, financial predictability |
| End user | Ease of use, daily workflow, learning curve | Time saved, frustration eliminated |

### Implementation Options

- **Spreadsheet** — Fastest to build, easy to customize per deal. Works for inside sales.
- **Web tool** — More polished, captures leads, scales better. Worth building if deal volume is high.
- **Slide-based** — ROI story embedded in the deck. Good for executive presentations.

---

#### Imported: Demo Scripts & Talk Tracks

### Script Structure

1. **Opening** (2 min) — Context setting, agenda, confirm goals for the call
2. **Discovery recap** (3 min) — Summarize what you learned, confirm priorities
3. **Solution walkthrough** (15-20 min) — 3-4 key workflows mapped to their pain
4. **Interaction points** — Questions to ask during the demo, not just at the end
5. **Close** (5 min) — Summarize value, propose next steps with timeline

### Talk Track Types

| Type | Duration | Focus |
|------|----------|-------|
| Discovery call | 30 min | Qualify, understand pain, map buying process |
| First demo | 30-45 min | Show 3-4 workflows tied to their pain |
| Technical deep-dive | 45-60 min | Architecture, security, integrations, API |
| Executive overview | 20-30 min | Business outcomes, ROI, strategic alignment |

### Key Principles

- **Demo after discovery, not before.** If you don't know their pain, you're guessing which features matter.
- **Customize to their use case.** Use their terminology, their data (if possible), their workflow.
- **Leave time for questions.** A demo where the prospect doesn't talk is a demo that doesn't close.

**For full script templates**: See [references/demo-scripts.md](references/demo-scripts.md)

---

#### Imported: Case Study Briefs (Sales Format)

### How Sales Case Studies Differ

Marketing case studies tell a story. Sales case studies arm reps with fast-access proof. Keep them short, outcome-focused, and tagged for retrieval.

### Structure

1. **Customer profile** — Industry, company size, buyer role
2. **Challenge** — What they were struggling with (2-3 sentences)
3. **Solution** — What they implemented (1-2 sentences)
4. **Results** — 3 specific metrics (before/after)
5. **Pull quote** — One sentence from the customer
6. **Tags** — Industry, use case, company size, persona

### Organization

Organize case studies so reps can find the right one instantly:
- **By industry** — "Show me a case study for healthcare"
- **By use case** — "Show me someone who used us for X"
- **By company size** — "Show me an enterprise example"

---

#### Imported: Proposal Templates

### Structure

1. **Executive summary** — Their challenge, your solution, expected outcome (1 page max)
2. **Proposed solution** — What you'll deliver, mapped to their requirements
3. **Implementation plan** — Timeline, milestones, responsibilities
4. **Investment** — Pricing, payment terms, what's included
5. **Next steps** — How to move forward, decision timeline

### Customization Guidance

- Mirror their language from discovery calls
- Reference specific pain points they mentioned
- Include only relevant case studies (same industry or use case)
- Name the stakeholders you've spoken with

### Common Mistakes

- **Too long** — If it's over 10 pages, it won't get read. Aim for 5-7.
- **Too generic** — Templated proposals signal low effort. Customize the exec summary at minimum.
- **Burying the price** — Don't make them hunt for it. Be transparent and confident.

---

#### Imported: Sales Playbooks

### What Goes in a Playbook

- **Buyer profile** — Who you're selling to, their goals and pains
- **Qualification criteria** — BANT, MEDDIC, or your framework
- **Discovery questions** — Organized by topic, not a script
- **Objection handling** — Top 10 objections with responses
- **Competitive positioning** — How you win against each competitor
- **Demo flow** — Recommended sequence for each persona
- **Email templates** — Follow-up, proposal, check-in, breakup

### When to Build

- **New product launch** — Reps need a single source of truth
- **New market segment** — Different buyers need different approaches
- **New hire ramp** — Playbooks cut ramp time significantly

### Keeping It Living

Playbooks die when they're not updated. Review quarterly, get input from top reps, and remove anything outdated. Assign an owner — if nobody owns it, it rots.

---

#### Imported: Buyer Persona Cards

### Card Structure

| Field | Description |
|-------|-------------|
| Role / title | Common titles and reporting structure |
| Goals | What success looks like for them |
| Pains | What frustrates them daily |
| Top objections | The 3-5 objections you'll hear from this role |
| Evaluation criteria | How they judge solutions |
| Buying process | Their role in the decision, who they influence |
| Messaging angle | The one sentence that resonates most |

### Persona Types

- **Economic buyer** — Signs the check. Cares about ROI and risk.
- **Technical buyer** — Evaluates the product. Cares about capabilities and integration.
- **End user** — Uses it daily. Cares about ease and workflow fit.
- **Champion** — Advocates internally. Needs ammunition to sell for you.
- **Blocker** — Opposes the purchase. Understand their concern to neutralize it.

---

#### Imported: Output Format

Deliver the right format for each asset type:

| Asset | Deliverable |
|-------|-------------|
| Sales deck | Slide-by-slide outline with headline, body copy, and speaker notes |
| One-pager | Full copy with layout guidance (visual hierarchy, sections) |
| Objection doc | Table format: objection, response, proof point, follow-up |
| Demo script | Scene-by-scene with timing, talk track, and interaction points |
| ROI calculator | Input fields, formulas, output display with sample data |
| Playbook | Structured document with table of contents and sections |
| Persona card | One-page card format per persona |
| Proposal | Section-by-section copy with customization notes |

---

#### Imported: Task-Specific Questions

If context is missing, ask:

1. What collateral do you need? (deck, one-pager, objection doc, etc.)
2. Who will use it? (AE, SDR, champion, prospect)
3. What sales stage is it for? (prospecting, discovery, demo, negotiation, close)
4. Who is the target persona? (title, seniority, department)
5. What are the top 3 objections you hear most?

---

#### Imported: Limitations

- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.