---
name: seo-schema
description: "Schema Markup Analysis & Generation workflow skill. Use this skill when the user needs > and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off."
version: "0.0.1"
category: business
tags: ["seo-schema", "business"]
complexity: intermediate
risk: caution
tools: ["codex-cli", "claude-code", "cursor", "gemini-cli", "opencode"]
source: community
author: "sickn33"
date_added: "2026-04-15"
date_updated: "2026-04-25"
---

# Schema Markup Analysis & Generation

## Overview

This public intake copy packages `plugins/antigravity-awesome-skills-claude/skills/seo-schema` from `https://github.com/sickn33/antigravity-awesome-skills` into the native Omni Skills editorial shape without hiding its origin.

Use it when the operator needs the upstream workflow, support files, and repository context to stay intact while the public validator and private enhancer continue their normal downstream flow.

This intake keeps the copied upstream files intact and uses the `external_source` block in `metadata.json` plus `ORIGIN.md` as the provenance anchor for review.

# Schema Markup Analysis & Generation

Imported source sections that did not map cleanly to the public headings are still preserved below or in the support files. Notable imported sections: Detection, Validation, Schema Type Status (as of Feb 2026), Generation, Common Schema Templates, Output.

## When to Use This Skill

Use this section as the trigger filter. It should make the activation boundary explicit before the operator loads files, runs commands, or opens a pull request.

- Use when detecting, validating, or generating Schema.org structured data.
- Use when the user asks about JSON-LD, rich results, or markup opportunities.
- Use when schema validation is the main task, rather than a broader SEO audit.
- Use when the request clearly matches the imported source intent: >.
- Use when the operator should preserve upstream workflow detail instead of rewriting the process from scratch.
- Use when provenance needs to stay visible in the answer, PR, or review packet.

## Operating Table

| Situation | Start here | Why it matters |
| --- | --- | --- |
| First-time use | `metadata.json` | Confirms repository, branch, commit, and imported path through the `external_source` block before touching the copied workflow |
| Provenance review | `ORIGIN.md` | Gives reviewers a plain-language audit trail for the imported source |
| Workflow execution | `SKILL.md` | Starts with the smallest copied file that materially changes execution |
| Supporting context | `SKILL.md` | Adds the next most relevant copied source file without loading the entire package |
| Handoff decision | `## Related Skills` | Helps the operator switch to a stronger native skill when the task drifts |

## Workflow

This workflow is intentionally editorial and operational at the same time. It keeps the imported source useful to the operator while still satisfying the public intake standards that feed the downstream enhancer flow.

1. Confirm the user goal, the scope of the imported workflow, and whether this skill is still the right router for the task.
2. Read the overview and provenance files before loading any copied upstream support files.
3. Load only the references, examples, prompts, or scripts that materially change the outcome for the current request.
4. Execute the upstream workflow while keeping provenance and source boundaries explicit in the working notes.
5. Validate the result against the upstream expectations and the evidence you can point to in the copied files.
6. Escalate or hand off to a related skill when the work moves out of this imported workflow's center of gravity.
7. Before merge or closure, record what was used, what changed, and what the reviewer still needs to verify.

### Imported Workflow Notes

#### Imported: Detection

1. Scan page source for JSON-LD `<script type="application/ld+json">`
2. Check for Microdata (`itemscope`, `itemprop`)
3. Check for RDFa (`typeof`, `property`)
4. Always recommend JSON-LD as primary format (Google's stated preference)

## Examples

### Example 1: Ask for the upstream workflow directly

```text
Use @seo-schema to handle <task>. Start from the copied upstream workflow, load only the files that change the outcome, and keep provenance visible in the answer.
```

**Explanation:** This is the safest starting point when the operator needs the imported workflow, but not the entire repository.

### Example 2: Ask for a provenance-grounded review

```text
Review @seo-schema against metadata.json and ORIGIN.md, then explain which copied upstream files you would load first and why.
```

**Explanation:** Use this before review or troubleshooting when you need a precise, auditable explanation of origin and file selection.

### Example 3: Narrow the copied support files before execution

```text
Use @seo-schema for <task>. Load only the copied references, examples, or scripts that change the outcome, and name the files explicitly before proceeding.
```

**Explanation:** This keeps the skill aligned with progressive disclosure instead of loading the whole copied package by default.

### Example 4: Build a reviewer packet

```text
Review @seo-schema using the copied upstream files plus provenance, then summarize any gaps before merge.
```

**Explanation:** This is useful when the PR is waiting for human review and you want a repeatable audit packet.



## Best Practices

Treat the generated public skill as a reviewable packaging layer around the upstream repository. The goal is to keep provenance explicit and load only the copied source material that materially improves execution.

- Keep the imported skill grounded in the upstream repository; do not invent steps that the source material cannot support.
- Prefer the smallest useful set of support files so the workflow stays auditable and fast to review.
- Keep provenance, source commit, and imported file paths visible in notes and PR descriptions.
- Point directly at the copied upstream files that justify the workflow instead of relying on generic review boilerplate.
- Treat generated examples as scaffolding; adapt them to the concrete task before execution.
- Route to a stronger native skill when architecture, debugging, design, or security concerns become dominant.



## Troubleshooting

### Problem: The operator skipped the imported context and answered too generically

**Symptoms:** The result ignores the upstream workflow in `plugins/antigravity-awesome-skills-claude/skills/seo-schema`, fails to mention provenance, or does not use any copied source files at all.
**Solution:** Re-open `metadata.json`, `ORIGIN.md`, and the most relevant copied upstream files. Check the `external_source` block first, then restate the provenance before continuing.

### Problem: The imported workflow feels incomplete during review

**Symptoms:** Reviewers can see the generated `SKILL.md`, but they cannot quickly tell which references, examples, or scripts matter for the current task.
**Solution:** Point at the exact copied references, examples, scripts, or assets that justify the path you took. If the gap is still real, record it in the PR instead of hiding it.

### Problem: The task drifted into a different specialization

**Symptoms:** The imported skill starts in the right place, but the work turns into debugging, architecture, design, security, or release orchestration that a native skill handles better.
**Solution:** Use the related skills section to hand off deliberately. Keep the imported provenance visible so the next skill inherits the right context instead of starting blind.



## Related Skills

- `@00-andruia-consultant` - Use when the work is better handled by that native specialization after this imported skill establishes context.
- `@00-andruia-consultant-v2` - Use when the work is better handled by that native specialization after this imported skill establishes context.
- `@10-andruia-skill-smith` - Use when the work is better handled by that native specialization after this imported skill establishes context.
- `@10-andruia-skill-smith-v2` - Use when the work is better handled by that native specialization after this imported skill establishes context.

## Additional Resources

Use this support matrix and the linked files below as the operator packet for this imported skill. They should reflect real copied source material, not generic scaffolding.

| Resource family | What it gives the reviewer | Example path |
| --- | --- | --- |
| `references` | copied reference notes, guides, or background material from upstream | `references/n/a` |
| `examples` | worked examples or reusable prompts copied from upstream | `examples/n/a` |
| `scripts` | upstream helper scripts that change execution or validation | `scripts/n/a` |
| `agents` | routing or delegation notes that are genuinely part of the imported package | `agents/n/a` |
| `assets` | supporting assets or schemas copied from the source package | `assets/n/a` |



### Imported Reference Notes

#### Imported: Validation

- Check required properties per schema type
- Validate against Google's supported rich result types
- Test for common errors:
  - Missing @context
  - Invalid @type
  - Wrong data types
  - Placeholder text
  - Relative URLs (should be absolute)
  - Invalid date formats
- Flag deprecated types (see below)

#### Imported: Schema Type Status (as of Feb 2026)

Read `references/schema-types.md` for the full list. Key rules:

### ACTIVE (recommend freely):
Organization, LocalBusiness, SoftwareApplication, WebApplication, Product (with Certification markup as of April 2025), ProductGroup, Offer, Service, Article, BlogPosting, NewsArticle, Review, AggregateRating, BreadcrumbList, WebSite, WebPage, Person, ProfilePage, ContactPage, VideoObject, ImageObject, Event, JobPosting, Course, DiscussionForumPosting

### VIDEO & SPECIALIZED (recommend freely):
BroadcastEvent, Clip, SeekToAction, SoftwareSourceCode

See `schema/templates.json` for ready-to-use JSON-LD templates for these types.

> **JSON-LD and JavaScript rendering:** Per Google's December 2025 JS SEO guidance, structured data injected via JavaScript may face delayed processing. For time-sensitive markup (especially Product, Offer), include JSON-LD in the initial server-rendered HTML.

### RESTRICTED (only for specific sites):
- **FAQ**: ONLY for government and healthcare authority sites (restricted Aug 2023)

### DEPRECATED (never recommend):
- **HowTo**: Rich results removed September 2023
- **SpecialAnnouncement**: Deprecated July 31, 2025
- **CourseInfo, EstimatedSalary, LearningVideo**: Retired June 2025
- **ClaimReview**: Retired from rich results June 2025
- **VehicleListing**: Retired from rich results June 2025
- **Practice Problem**: Retired from rich results late 2025
- **Dataset**: Retired from rich results late 2025
- **Book Actions**: Deprecated then reversed, still functional as of Feb 2026 (historical note)

#### Imported: Generation

When generating schema for a page:
1. Identify page type from content analysis
2. Select appropriate schema type(s)
3. Generate valid JSON-LD with all required + recommended properties
4. Include only truthful, verifiable data. Use placeholders clearly marked for user to fill
5. Validate output before presenting

#### Imported: Common Schema Templates

### Organization
```json
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Company Name]",
  "url": "[Website URL]",
  "logo": "[Logo URL]",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Phone]",
    "contactType": "customer service"
  },
  "sameAs": [
    "[Facebook URL]",
    "[LinkedIn URL]",
    "[Twitter URL]"
  ]
}
```

### LocalBusiness
```json
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street]",
    "addressLocality": "[City]",
    "addressRegion": "[State]",
    "postalCode": "[ZIP]",
    "addressCountry": "US"
  },
  "telephone": "[Phone]",
  "openingHours": "Mo-Fr 09:00-17:00",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[Lat]",
    "longitude": "[Long]"
  }
}
```

### Article/BlogPosting
```json
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Title]",
  "author": {
    "@type": "Person",
    "name": "[Author Name]"
  },
  "datePublished": "[YYYY-MM-DD]",
  "dateModified": "[YYYY-MM-DD]",
  "image": "[Image URL]",
  "publisher": {
    "@type": "Organization",
    "name": "[Publisher]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Logo URL]"
    }
  }
}
```

#### Imported: Output

- `SCHEMA-REPORT.md`: detection and validation results
- `generated-schema.json`: ready-to-use JSON-LD snippets

### Validation Results
| Schema | Type | Status | Issues |
|--------|------|--------|--------|
| ... | ... | ✅/⚠️/❌ | ... |

### Recommendations
- Missing schema opportunities
- Validation fixes needed
- Generated code for implementation

#### Imported: Error Handling

| Scenario | Action |
|----------|--------|
| URL unreachable | Report connection error with status code. Suggest verifying URL and checking if the page requires authentication. |
| No schema markup found | Report that no JSON-LD, Microdata, or RDFa was detected. Recommend appropriate schema types based on page content analysis. |
| Invalid JSON-LD syntax | Parse and report specific syntax errors (missing brackets, trailing commas, unquoted keys). Provide corrected JSON-LD output. |
| Deprecated schema type detected | Flag the deprecated type with its retirement date. Recommend the current replacement type or advise removal if no replacement exists. |

#### Imported: Limitations

- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.