---
name: ultimate-seo-geo-skill
description: "Use this skill when running SEO audits, optimizing for AI search engines (AI Overviews, ChatGPT, Perplexity), generating schema markup, diagnosing traffic drops, fixing Core Web Vitals, managing site migrations, or building keyword strategies. Runs scored full-site audits (0-100 Health Score) across 21 modules including technical SEO, E-E-A-T, hreflang, and programmatic SEO. Three modes: Audit, Plan, Execute. NOT for PPC/Ads, social media management, or generic marketing strategy unrelated to organic search."
allowed-tools: Read, Write, Edit, Bash, WebSearch
category: Content & Writing
tags:
  - seo
  - geo
  - audit
  - schema
  - ai-search
---

# Ultimate SEO & GEO Skill

The definitive SEO and Generative Engine Optimization (GEO) skill. Runs scored full-site audits (0-100 Health Score), generates ready-to-deploy fixes, and optimizes for Google Search + AI search engines (AI Overviews, AI Mode, ChatGPT, Perplexity).

Covers 21 SEO modules: technical SEO, Core Web Vitals, on-page, E-E-A-T, schema/JSON-LD, keywords, links, local SEO, hreflang, programmatic SEO, and site migrations. Includes CORE-EEAT (80-item) and CITE (40-item) scoring frameworks plus 24 diagnostic Python scripts.

## Three Modes

| Mode | Purpose | Output |
|------|---------|--------|
| **Audit** | Full-site health assessment | Scored report (0-100) with prioritized issues |
| **Plan** | Strategy from audit findings | Actionable roadmap with effort/impact matrix |
| **Execute** | Implement fixes | Ready-to-deploy code, markup, and configs |

## When to Use

Use when the user mentions SEO, GEO, audit, schema, rankings, traffic drop, AI citations, backlinks, sitemap, crawl, robots.txt, migration, hreflang, snippets, content strategy, or any visibility or traffic-loss question.

**Example prompts:**
- "Audit mysite.com"
- "Generate schema markup for my product page"
- "How do I get cited by ChatGPT and Perplexity?"
- "We're migrating to Shopify -- what about SEO?"
- "Why did my traffic drop?"
- "Fix my robots.txt"
- "Optimize for AI Overviews"
- "Check my Core Web Vitals"
- "Build a keyword strategy for [topic]"
- "Is my content E-E-A-T compliant?"
- "Run a technical SEO check"
- "Set up hreflang for my multi-language site"

## When NOT to Use

- PPC / Google Ads / paid advertising campaigns
- Social media management or posting
- General marketing strategy unrelated to organic search
- Web design or UX beyond SEO-relevant elements
- Full article writing (generates briefs and meta tags, not complete articles)
- GA4/GTM-only setup with no organic SEO question
- Employer branding / press distribution without an organic search component

## 21 SEO Modules

1. **Technical SEO** - Crawlability, indexation, robots.txt, sitemaps
2. **Core Web Vitals** - LCP, FID/INP, CLS diagnostics and fixes
3. **On-Page SEO** - Title tags, meta descriptions, headings, content optimization
4. **E-E-A-T** - Experience, Expertise, Authoritativeness, Trustworthiness signals
5. **Schema/JSON-LD** - Structured data generation and validation
6. **Keyword Research** - Topic discovery, intent mapping, gap analysis
7. **Link Building** - Internal linking strategy, backlink audit, anchor text
8. **Local SEO** - Google Business Profile, NAP consistency, local schema
9. **Hreflang** - Multi-language/region setup and validation
10. **Programmatic SEO** - Template-based page generation at scale
11. **Site Migrations** - Platform moves, URL changes, redirect mapping
12. **Content Strategy** - Content briefs, topic clusters, content calendars
13. **AI Search Optimization (GEO)** - AI Overviews, AI Mode, ChatGPT citations
14. **CITE Scoring** - 40-item citation optimization framework
15. **CORE-EEAT Scoring** - 80-item quality assessment framework
16. **Image SEO** - Alt text, compression, lazy loading, WebP conversion
17. **Video SEO** - Video schema, thumbnails, transcripts
18. **Mobile SEO** - Mobile-first indexing, responsive design validation
19. **Page Speed** - Performance optimization, render-blocking resources
20. **Security** - HTTPS, mixed content, security headers
21. **Analytics Integration** - Search Console data, ranking tracking

## Scoring Frameworks

### CORE-EEAT Score (80 items)
Comprehensive quality assessment covering Content quality, Originality, Reliability, Experience signals, Expertise markers, Authority indicators, and Trust factors.

### CITE Score (40 items)
Citation optimization framework for AI search engines: Content structurability, Information completeness, Trust signals, and Engine-specific formatting.

## Works Well With

- `seo-visibility-expert` - Complementary SEO expertise with LLMs.txt focus
- `seo-content-blogging` - Content creation workflows
- `web-design-expert` - SEO-informed design decisions

## Attribution

Submitted by [@mykpono](https://github.com/mykpono) via [issue #26](https://github.com/curiositech/some_claude_skills/issues/26).