# MSSP Lead Scoring and Qualification System

Multi-step prospect qualification flow that scores answers, classifies leads into tiers, 
and routes each tier to a different CTA, before any human time gets spent.

## The Problem

MSSP and MDR firms take discovery calls with anyone who fills a contact form. 
A 10-employee startup with no compliance requirements books the same call as a 
200-person SaaS company preparing for SOC 2. Senior engineers run both calls. 
One converts. One never will.

53% of MSSPs report operational overhead as their top drain. Unqualified discovery 
calls are invisible overhead, they never show up in a time audit but they compound 
across every sales cycle.

## The Solution

A 4-5 question intake flow embedded in the website. Each answer maps to a score value. 
Scores accumulate and hit a threshold. The threshold determines the tier. The tier 
determines what the prospect sees next.

**Key Features:**
- Stepped question flow with progress indicator (no form fatigue from a wall of fields)
- Answer-to-score mapping with configurable weights per question
- Three-tier classification: Qualified, Developing, Early Stage
- Tier-specific CTA routing: proposal request, nurture sequence, or self-serve resource
- Score display with tier badge on results screen

## Use Cases

**SOC-as-a-Service MSSPs:**
Qualify inbound leads by company size, compliance obligation, current stack maturity, 
and budget range. Route Qualified tier directly to a proposal request, skip the call.

**Mid-Market MDR Firms:**
Screen prospects for cloud footprint, team size, and incident history before 
onboarding conversations. Developing tier goes to a drip sequence, not a senior engineer.

**Offensive Security Firms:**
Pre-qualify pentest scope by asset type, compliance driver, and engagement frequency 
before scoping calls. Saves 2-3 hours per unqualified opportunity.

## Impact

- Removes unqualified discovery calls from senior engineer calendars
- Converts website visits into scored, segmented pipeline without manual outreach
- Reduces average sales cycle length by qualifying intent and budget upfront

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Built by Kunsh Tanwar | ETXcyberops | kunsh@etxhuman.com

[▶ Watch: 2026-04-27 22-56-39.mp4](https://etx-megasupabase.etxhuman.com/storage/v1/object/public/insight-attachments/insights/mssp-lead-scoring-and-qualification-system/2026-04-27%2022-56-39.mp4)