# Pricing Tier Recommender for Security Service Firms

## The Problem

MDR, MSSP, and GRC firms lose discovery call time on questions that should never reach a human.

Prospects land on a pricing page, see three tiers with feature lists, and either pick wrong or bounce. Sales reps spend the first 20 minutes of every call re-qualifying what a widget could have resolved in 60 seconds.

The result: bloated pipelines, mismatched expectations, and wasted AE time on deals that never close.

## The Solution

A multi-step intake questionnaire that scores user inputs against service tier thresholds and returns the best-matched plan with a reasoning breakdown and a dynamic CTA.

The logic is simple:

- Ask 3-5 usage or need-based questions (team size, compliance requirements, response SLA expectations)
- Assign weighted scores to each answer
- Map cumulative score to the closest plan threshold
- Return the recommendation with a plain-language explanation of why that tier fits
- Update the CTA to match (Book a Call vs Start Free Trial vs Contact Enterprise)

No guesswork. No wrong-tier signups. No wasted calls.

## Use Cases

**MDR/SOC firms:** Pre-qualify prospects by SOC coverage needs, alert volume, and response SLA expectations before they book a demo. Route SMB prospects to self-serve tiers and enterprise prospects directly to sales.

**GRC/Compliance firms:** Qualify by framework (SOC 2, ISO 27001, HIPAA), org size, and audit timeline. Surface which compliance package fits before the first touch.

**MSSP onboarding:** Replace the intake form with a scored recommender that maps client profile to the right service tier on day one.

## Impact

- Reduces pre-sales qualification time per prospect
- Decreases wrong-tier signups and early churn from plan mismatch
- Surfaces buying intent signals (which questions prospects answer and how) before the discovery call
- Increases conversion on pricing pages by replacing passive feature lists with an active decision tool

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Built by Kunsh Tanwar | ETXcyberops | kunsh@etxhuman.com

[▶ Watch: 2026-05-02 22-59-44.mp4](https://etx-megasupabase.etxhuman.com/storage/v1/object/public/insight-attachments/insights/pricing-tier-recommender-for-security-service-firms/2026-05-02%2022-59-44.mp4)