---
title: Communicating Ideas
page_type: course
track: Reflection
course_type: Short Course
feature_img: /assets/images/2023-24/year-1/t-2/communicating-ideas.png
img_caption: Bing Image Create AI
faculty:
    - pablo-zuloaga
ects: 1
---

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## Syllabus

This course aims to equip students with the essential skills to effectively communicate their design projects to a diverse audience. Through understanding communication models, storytelling techniques, branding strategies, transmedia narratives, and content creation, students will learn to craft compelling narratives and execute impactful communication strategies for their design interventions.

**Keywords: Storytelling, Communication, Narrative**

### Learning Objectives

- Understanding Communication Models:
 Introduction to communication theories and models applicable to design projects.
- Storytelling Techniques:
 Applying narrative techniques to effectively convey project ideas and narratives.
- Project as a Brand/Persona:
 Defining the mission, vision, tone, archetype, and style of a project.
- Defining Audience:
 Strategically selecting the stakeholders you want to communicate with, and the media channels to do so.
- Transmedia Storytelling:
 Exploring diverse media for storytelling and mapping audience engagement.
- Content Strategy Development and Execution:
 Developing and implementing a comprehensive communication strategy across multiple media, using different communication pillars.

### Methodological Strategies

- Case studies.
- Workshops.
- Project-based learning.
- Peer learning.

## Schedule

=== "Day 1"

    **Introduction to Communication Models**

    - Fundamentals of communication theories.
    - Models applicable to design projects.

=== "Day 2"

    **Storytelling Techniques**

    - Narrative techniques for effective project communication.
    - Crafting compelling narratives.

=== "Day 3"

    **Project as a Brand/Persona**

    - Defining the identity of a project, including mission, vision, tone, archetype, and style.
    - Creating the project brand.

=== "Day 4"

    **Defining Audience and Media Channels**

    - Strategically selecting target stakeholders.
    - Identifying suitable media channels for communication.

=== "Day 5"

    **Transmedia Storytelling**

    - Exploring various media for storytelling.
    - Mapping audience engagement strategies across media.

=== "Day 6"

    **Content Strategy Development and Execution**

    - Creating comprehensive communication strategies.
    - Implementing strategies using different communication pillars.

=== "Day 7"

    **Case Studies and Practical Applications**

    - Analyzing real-world examples of effective communication strategies.
    - Group discussions and case study presentations.

=== "Day 8"

    **Final Project Presentation**

    - Feedback and evaluation.

## Deliverables

- Communication strategy applied to different medias to communicate your project to your desired stakeholders.
- Tandem content created with another student.

## Grading Method

| Percentage  | Description                         |
| ----------- | ------------------------------------|
| 50%         | Personal project communication                         |
| 50%         | Tandem project development                         |

!!! ects "European Credit Transfer and Accumulation System (ECTS)"

    {{ ects }} ECTS

## Additional Resources

## Faculty

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