---
name: seo-plan
description: Use when building a strategic SEO roadmap by business type. Covers SaaS, local, e-commerce, publisher, agency playbooks and 90-day prioritized roadmaps.
user-invocable: false
related-skills: seo, seo-audit, seo-local, seo-ecommerce
---

# SEO Strategic Planning

## Business Types

### SaaS
1. Pillar pages for top-of-funnel keywords ("what is X")
2. Comparison pages ("X vs Y")
3. Use-case pages ("X for [industry]")
4. Integration pages (one per major integration)
5. Help docs with Article schema
6. Free tools for backlinks

### Local
1. GBP optimization (categories, hours, photos, posts)
2. NAP consistency across web (citations)
3. Location pages (one per service area, ≤ 50)
4. Local schema (LocalBusiness, Service, Review)
5. Reviews acquisition strategy
6. Local backlinks (chamber of commerce, local press)

### E-commerce
1. Category page SEO (intro copy, filters indexable strategy)
2. Product schema with AggregateRating
3. Review schema
4. Faceted navigation rules (canonical, noindex)
5. Out-of-stock handling
6. Internal search query optimization

### Publisher
1. NewsArticle schema
2. sitemap-news.xml
3. Author pages with Person schema + sameAs
4. Topic hubs (pillar/cluster)
5. AMP (optional, depends on traffic source mix)
6. Google News inclusion request

### Agency
1. Case studies as pillar content
2. Service pages (one per offering)
3. Team pages with Person schema
4. Industry expertise pages
5. Thought leadership (blog)
6. Local SEO if regional presence

## 90-Day Template

- **Weeks 1-2**: Audit + technical fixes
- **Weeks 3-4**: Foundation content (pillar pages)
- **Weeks 5-8**: Cluster content + internal linking
- **Weeks 9-12**: Outreach, backlinks, monitoring