---
name: amazon-ads-optimization
description: Playbook de otimização Amazon Ads para o MCP Titanos. Use com get_optimization_guide e tools Ads (ask_ads_report_analyst, create/update_resources) ao planejar bids, budgets, negativos, sazonalidade ou diagnóstico de performance.
license: MIT
---

# Amazon Ads Optimization Guide (Titanos MCP)

## When to Use This Skill

Use this skill when the user:
- Wants to optimize Amazon Ads bids, budgets, or negatives
- Asks how to diagnose Ads performance or seasonality
- Planning a weekly optimization pass via Titanos MCP

Playbook estratégico para campanhas Amazon Ads. **Dados e mutações** vêm do MCP Titanos (`@titanos/mcp-agents`). Para o mapa de tools: `get_optimization_guide({ topic: "full" })` e skill `Amazon-Ads`.

**Nota Titanos:** regras nativas Amazon (`sp_budget_rules`, `sp_optimization_rules`, …) **não** estão no MCP hoje — use mutações via `update_resources` / `create_resources` ou automação manual no console.

## Evergreen Operations

Things every Amazon brand should schedule or keep running.

### Run the Five-Pillar Campaign Framework

* **Protect** — exact brand terms + product page ads to defend your turf
* **Conquer** — target competitor ASINs to steal share
* **Strengthen** — ranking campaigns with down-only bids to climb search results
* **Dominate** — single-keyword exact campaigns with fixed bids for your heroes
* **Discover** — auto, broad, and phrase to keep finding new terms

**Cadence:** keep every pillar live and review performance once a month.

### Bid-to-Value with Guardrails

* Formula: `Bid = Revenue-per-click x target ACoS`
* Add a *minimum* bid so ranking terms never fall off the page
* Add a *maximum* bid so mature terms don't overspend

**Cadence:** continuous; raise floor bids ~25% before high seasons.

### Aggressive Negative-Keyword Program

* Rule of thumb: accounts with healthy ACoS have 3-5x more negatives than positives
* Upper-limit rule: any term with >= 20 clicks and 0 orders becomes a negative exact
* Each month run an N-gram sheet to strip low-quality themes (e.g. "ceramic")

**Cadence:** block fresh waste weekly, full audit monthly.

### Wasted-Spend Weekly

* Pull SP/SB/SD search-term & matched-target reports (Sun-Sat)
* Log spend with no orders and cut or cap truly wasted terms

**Cadence:** every week.

### Remote Health-Check Dashboard

* One sheet shows weekly spend, sales, ACoS, % non-converting spend, budget caps
* Lets leadership spot problems without opening the ad console

**Cadence:** review once a week; escalate any yellow/red cells.

### Daily Budget Hygiene

* Use Amazon's *Out-of-Budget* filter every day
* Top 20% of campaigns should never cap out; re-allocate from the bottom 80% monthly

### Seasonal Playbook for Prime Events & Holidays

* Identify keywords with >= 2 orders in the last 30 days
* "Best" set: 3x budget, up to 2x bid. "Good" set: 2x budget. Rest stay normal.
* Choose a mode: **All-Gas**, **Profit-Only**, or **Hybrid**

**Timing:** start 2 weeks before, lock budgets day-of, revert when CVR normalizes.

## Problem to Strategic Move

Higher-level pivots you pull when the business situation changes.

### Need explosive top-line growth for a surge?

Go **"All Gas, No Brakes"** — triple budgets, double bids, accept higher ACoS to grab share.

### Profit is squeezed by higher fees?

Switch to **"Profit Focus"** — leave bids steady but raise budgets only on already-efficient campaigns so the CVR lift drops straight to the bottom line.

### Sales dip and you're not sure why?

Run a **market-vs-you pulse check** in Category Insights, Opportunity Explorer & Brand Metrics *before* touching campaigns.

### Keep chopping bids on high-ACoS ranking terms?

Create a **minimum-bid ranking campaign** so visibility never falls below a set threshold while you optimize the listing.

### Lose visibility on peak-CPC days?

Use the **hedgehog focus**: isolate hero keywords in their own portfolio, raise only those bids, and let budgets (not bids) absorb extra volume elsewhere.

### Campaigns run out of budget by midday?

Apply an **80/20 budget pyramid** — unlimited budgets for the top 20% of campaigns, capped or trimmed budgets for the bottom 80%.

### Afraid to test new keywords during Q4?

Keep **max-bid guardrails** in place and funnel exploration spend into separate Discover campaigns so proven queries get the lion's share of peak-season dollars.

## Problem to Tactical Fix

Hands-on moves inside individual campaigns.

### Keyword reaches 20 clicks with 0 orders

Add it as a *negative exact* immediately.

### Many 1-click search terms bleed slowly

Run an *N-gram analysis* and negate shared tokens (e.g. "ceramic").

### Negatives are fewer than positives

Schedule a *monthly "negative sprint"* until you hit a 3-5x negative-to-positive ratio.

### Priority keyword loses rank after bid cuts

Set a *hard minimum bid* (e.g. never below $1) in that ad group.

### Black Friday morning and nothing's prepped

30-minute triage:
* Ignore console sales lag — use Business Reports for real-time data
* Top performers? Raise budgets first
* Check the *Out-of-Budget* filter
* Only lift bids on ranking keywords

### Campaign is constantly budget-capped

Estimate clicks x 2 (holiday uplift) and set daily budget at least that high; review midday.

### Launching new keyword set but want cost control

Place fresh terms in a test ad group with a *max-bid ceiling* (e.g. 0.8 x category CPC).

### Weekly ad spend keeps climbing with no revenue lift

Run the *weekly wasted-spend sweep*; trim irrelevant terms and shorten lifespans on unproven ones.

Use the Evergreen list as your permanent operating system, pull a Strategic Move when business conditions demand it, and deploy Tactical Fixes for day-to-day optimization.

## Automação no MCP Titanos (hoje)

| Abordagem | Tool |
|-----------|------|
| Ajuste de bid/budget pontual | `update_resources` (`sp_keywords`, `sp_campaigns`, …) com `dry_run: true` primeiro |
| Negativos | `create_resources` (`sp_negative_keywords`, `sp_campaign_negative_keywords`) |
| Histórico / drift | `get_entity_history`, `get_budget_changes`, `get_optimization_drift` |
| Diagnóstico NL | `ask_ads_report_analyst` |
| Playbook embutido | `get_optimization_guide` |

Regras nativas Amazon (dayparting/budget rules no console) — configure no Advertising Console ou aguarde exposição futura no MCP.

### Exemplos com MCP

* **Prime Day:** `ask_ads_report_analyst` identifica campanhas vencedoras → `update_resources` em `sp_campaigns` (budget) e `sp_keywords` (bid), sempre com confirmação do usuário.
* **Desperdício semanal:** `ask_ads_report_analyst` no dataset `ads_search_terms` → negativos via `create_resources`.
* **Teto de CPC:** `get_bid_guidance` + `update_resources` em keywords, não regra SB nativa via MCP.