--- a/chrome/common/chrome_paths_linux.cc
+++ b/chrome/common/chrome_paths_linux.cc
@@ -87,11 +87,7 @@ bool GetDefaultUserDataDirectory(base::F
         GetXDGDirectory(env.get(), kXdgConfigHomeEnvVar, kDotConfigDir);
   }
 
-#if defined(GOOGLE_CHROME_BUILD)
-  *result = config_dir.Append("google-chrome" + GetChannelSuffixForDataDir());
-#else
-  *result = config_dir.Append("chromium");
-#endif
+  *result = config_dir.Append("inox");
   return true;
 }
 
--- a/chrome/app/chromium_strings.grd
+++ b/chrome/app/chromium_strings.grd
@@ -130,10 +130,10 @@ If you update this file, be sure also to
         Disconnecting <ph name="USERNAME">$1<ex>someone@example.com</ex></ph> will clear your history, bookmarks, settings, and other Chromium data stored on this device. Data stored in your Google Account will not be cleared and can be managed on <ph name="GOOGLE_DASHBOARD_LINK">&lt;a target="_blank" href="$2"&gt;</ph>Google Dashboard<ph name="END_GOOGLE_DASHBOARD_LINK">&lt;/a&gt;</ph>.
       </message>
       <message name="IDS_PRODUCT_NAME" desc="The Chrome application name">
-        Chromium
+        Inox
       </message>
       <message name="IDS_SHORT_PRODUCT_NAME" desc="The Chrome application short name.">
-        Chromium
+        Inox
       </message>
       <if expr="is_win">
         <message name="IDS_SXS_SHORTCUT_NAME" desc="Unused in Chromium builds" translateable="false">
@@ -143,7 +143,7 @@ If you update this file, be sure also to
         <message name="IDS_SHORTCUT_NAME_DEV" desc="Unused in Chromium builds" translateable="false">
         </message>
         <message name="IDS_PRODUCT_DESCRIPTION" desc="Browser description">
-          Chromium is a web browser that runs webpages and applications with lightning speed. It's fast, stable, and easy to use. Browse the web more safely with malware and phishing protection built into Chromium.
+          Inox is a free, open, and libre browser modification of the Chromium code base, with privacy being enhanced in several key areas. Automatic transmission of partial queries, keywords, metrics to central services inhibited and only occurs with consent. In addition, all our builds are reproducible, and modifications are auditable, setting the project ahead of other secure browser providers.
         </message>
       </if>
       <if expr="chromeos">
@@ -166,7 +166,7 @@ If you update this file, be sure also to
         sign in to Chromium
       </message>
       <message name="IDS_TASK_MANAGER_TITLE" desc="The title of the Task Manager window">
-        Task Manager - Chromium
+        Task Manager - Inox
       </message>
       <message name="IDS_SESSION_CRASHED_VIEW_UMA_OPTIN" desc="Text besides the checkbox to let users optin to UMA in the restore from previous crash bubble.">
         Help make Chromium better by sending crash reports and <ph name="UMA_LINK">$1<ex>usage statistics</ex></ph> to Google
@@ -174,7 +174,7 @@ If you update this file, be sure also to
       <if expr="not chromeos">
         <!-- Browser Window Title Format -->
         <message name="IDS_BROWSER_WINDOW_TITLE_FORMAT" desc="The format for titles displayed in tabs and popup windows">
-          <ph name="PAGE_TITLE">$1<ex>Google</ex></ph> - Chromium
+          <ph name="PAGE_TITLE">$1<ex>Google</ex></ph> - Inox
         </message>
       </if>
       <if expr="chromeos">
@@ -296,7 +296,7 @@ If you update this file, be sure also to
       </if>
       <if expr="not chromeos">
         <message name="IDS_OPTIONS_RELAUNCH_REQUIRED" desc="The message displayed for an option that requires a relaunch to take effect. This appears in a message box if an option is changed that requires a relaunch.">
-          Please close all Chromium windows and relaunch Chromium for this change to take effect.
+          Please close all Inox windows and relaunch Inox for this change to take effect.
         </message>
       </if>
       <if expr="chromeos">
@@ -637,7 +637,7 @@ Chromium is unable to recover your setti
 
       <if expr="use_titlecase and not chromeos">
         <message name="IDS_ABOUT" desc="In Title Case: The text label of the About Chrome menu item">
-          About &amp;Chromium
+          About &amp;Inox
         </message>
         <message name="IDS_UPDATE_NOW" desc="In Title Case: The text label of the Update Chrome Now menu item">
           Update &amp;Chromium
@@ -645,7 +645,7 @@ Chromium is unable to recover your setti
       </if>
       <if expr="not use_titlecase and not chromeos">
         <message name="IDS_ABOUT" desc="The text label of the About Chrome menu item">
-          About &amp;Chromium
+          About &amp;Inox
         </message>
         <message name="IDS_UPDATE_NOW" desc="The text label of the Update Chrome Now menu item">
           Update &amp;Chromium
@@ -662,7 +662,7 @@ Chromium is unable to recover your setti
 
       <if expr="is_macosx">
         <message name="IDS_APP_MENU_PRODUCT_NAME" desc="The application's short name, used for the Mac's application menu, activity monitor, etc. This should be less than 16 characters. Example: Chrome, not Google Chrome.">
-          Chromium
+          Inox
         </message>
         <message name="IDS_HELPER_NAME" desc="The helper application's name.  Should contain the Chrome application name (IDS_PRODUCT_NAME). Example: Google Chrome Helper.">
           Chromium Helper
--- a/chrome/test/chromedriver/chrome/chrome_finder.cc
+++ b/chrome/test/chromedriver/chrome/chrome_finder.cc
@@ -91,15 +91,12 @@ void GetApplicationDirs(std::vector<base
 bool FindChrome(base::FilePath* browser_exe) {
   base::FilePath browser_exes_array[] = {
 #if defined(OS_WIN)
-      base::FilePath(L"chrome.exe")
+      base::FilePath(L"inox.exe")
 #elif defined(OS_MACOSX)
-      base::FilePath("Google Chrome.app/Contents/MacOS/Google Chrome"),
-      base::FilePath("Chromium.app/Contents/MacOS/Chromium")
+      base::FilePath("Google Chrome.app/Contents/MacOS/Inox"),
+      base::FilePath("Inox.app/Contents/MacOS/Inox")
 #elif defined(OS_LINUX)
-      base::FilePath("google-chrome"),
-      base::FilePath("chrome"),
-      base::FilePath("chromium"),
-      base::FilePath("chromium-browser")
+      base::FilePath("inox"),
 #else
       // it will compile but won't work on other OSes
       base::FilePath()
--- a/chrome/common/chrome_paths.cc
+++ b/chrome/common/chrome_paths.cc
@@ -58,7 +58,7 @@ const base::FilePath::CharType kFilepath
 #if defined(GOOGLE_CHROME_BUILD)
     FILE_PATH_LITERAL("/usr/share/google-chrome/extensions");
 #else
-    FILE_PATH_LITERAL("/usr/share/chromium/extensions");
+    FILE_PATH_LITERAL("/usr/share/inox/extensions");
 #endif  // defined(GOOGLE_CHROME_BUILD)
 
 // The path to the hint file that tells the pepper plugin loader