# pinterest-ads-mcp-server

[![CI](https://github.com/getmcpads-com/pinterest-ads-mcp-server/actions/workflows/ci.yml/badge.svg)](https://github.com/getmcpads-com/pinterest-ads-mcp-server/actions/workflows/ci.yml)
[![License: Apache 2.0](https://img.shields.io/badge/License-Apache_2.0-blue.svg)](LICENSE)
[![Node](https://img.shields.io/badge/node-%E2%89%A518-brightgreen.svg)](package.json)

An open-source [Model Context Protocol](https://modelcontextprotocol.io) server for the
**Pinterest Ads API**. It lets Claude, ChatGPT, Cursor or any MCP client read and analyse
your Pinterest advertising data, and change it if you choose to.

You run it. Your token stays on your machine. Nothing is proxied through a third party.

```bash
npx -y @getmcpads/pinterest-ads-mcp-server
```

Also listed in the [MCP Registry](https://registry.modelcontextprotocol.io) as **`com.getmcpads/pinterest-ads`**, so clients that read the registry can install it by name.

> **Prefer a hosted connection?** [Get MCP Ads for Pinterest Ads](https://www.getmcpads.com/tools/pinterest-ads?utm_source=github&utm_medium=readme&utm_campaign=pinterest_ads_hosted)
> handles the server and OAuth flow. Create a workspace, connect the platform and
> select the accounts or properties your assistant may read. Free is read only;
> paid limits and supported writes are described on the site. Hosted and npm
> releases can differ: check the current catalogue for the operation you need.

---

## What you get

| | |
|---|---|
| **28 read tools** | Reporting, campaigns and ad groups, audiences, targeting, keywords, conversions, catalogs, business assets, billing, Pins and trends |
| **24 write tools** | Off by default. Campaign and ad group status and budgets, campaign creation. Each one **previews before it applies** |
| **7 resources** | Live catalogues the model can read: reporting columns, attribution windows, creative assets, catalog reporting, surface map, recipes |
| **Organic alongside paid** | Pin analytics and trends, not just the ad account |
| **Privacy by construction** | Lead records are not exposed at all, and member identifiers are redacted by default |

### Raw column names, on purpose

Pinterest names its reporting columns in its own way, and this server accepts those names
directly rather than inventing friendly aliases on top. A column that exists in the API works
here; one that does not fails immediately rather than being silently translated into
something else.

`pinterest://reporting-columns` lists what is available, and `pinterest_validate_report`
checks a request before it runs.

---

## How this compares to Pinterest's own MCP server

Pinterest shipped an official MCP server in June 2026, with authentication handled by
Pinterest's own systems. **It launched read-only**: an agent can pull performance data and
account context, but cannot change a budget, pause a campaign or edit a bid.

| | **This server** | Pinterest's official server | [getmcpads.com](https://www.getmcpads.com) |
|---|---|---|---|
| Hosting | **You host it.** stdio, local process | Pinterest-hosted | Hosted for you |
| Data path | **Direct to the API.** No intermediary | Through Pinterest's endpoint | Through our gateway |
| Writes | **Yes, preview first**, applied only on `confirm: true` | None, read-only at launch | Yes, preview first |
| Auditable | **Yes.** Apache-2.0, read every line | No | This server, audited |
| Modifiable | **Fork it** | No | No |
| Auth | You bring a token, which is more setup | Handled by Pinterest | Hosted OAuth |

**Choose Pinterest's** for the least setup, if reporting is all you need.
**Choose this one** if you want your data to stay on your infrastructure, want to audit or
extend what the model can do, or want guarded writes rather than none.
**Choose [getmcpads.com](https://www.getmcpads.com)** if you want this server's capabilities
without running it, or you need more than one ad platform in the same conversation.

---

## Privacy, built into what the tools return

Two protections, and they work differently.

**Lead records are never exposed.** `pinterest_get_lead_assets` returns lead form and
subscription configuration, but never the lead export itself, because those rows carry
personal information submitted by end users. This is an exclusion, not a redaction: the data
does not leave Pinterest through this server at all.

**Business member identifiers are redacted by default.** Member IDs, email addresses and
usernames are replaced before they reach the model when you read members, asset members or
invites. `includePersonalIdentifiers: true` returns the raw values and defaults to `false`.
These are your colleagues' addresses, so the default is the safe one.

---

## Getting a token

You need a Pinterest access token with the **`ads:read`** scope.

1. Create an app in the [Pinterest developer portal](https://developers.pinterest.com/).
2. Note the **App ID** and **App secret**.
3. Run the OAuth flow while signed in to the account that can access your ad accounts.
   Request `ads:read`, and `ads:write` only if you plan to enable writes.
4. Keep the **access token**, and the **refresh token** if you want the server to renew it.

📖 [Pinterest API authentication](https://developers.pinterest.com/docs/getting-started/authentication/)

You can run with just `PINTEREST_ACCESS_TOKEN`, but it expires. Supplying
`PINTEREST_REFRESH_TOKEN`, `PINTEREST_APP_ID` and `PINTEREST_APP_SECRET` together lets the
server renew the token itself, which is what you want for daily use.

Run **`pinterest_health_check`** as your first call. It verifies the token and lists the ad
accounts you can reach, without printing the token.

---

## Setup

### Claude Desktop

`~/Library/Application Support/Claude/claude_desktop_config.json` (macOS)
or `%APPDATA%\Claude\claude_desktop_config.json` (Windows):

```json
{
  "mcpServers": {
    "pinterest-ads": {
      "command": "npx",
      "args": ["-y", "@getmcpads/pinterest-ads-mcp-server"],
      "env": {
        "PINTEREST_ACCESS_TOKEN": "your-token-here"
      }
    }
  }
}
```

Restart Claude Desktop. Ask it: *"list my Pinterest ad accounts"*.

### Claude Code

```bash
claude mcp add pinterest-ads --env PINTEREST_ACCESS_TOKEN=your-token -- npx -y @getmcpads/pinterest-ads-mcp-server
```

### Cursor

`.cursor/mcp.json` in your project, same shape as the Claude Desktop config above.

### From source

```bash
git clone https://github.com/getmcpads-com/pinterest-ads-mcp-server.git
cd pinterest-ads-mcp-server
npm install && npm run build
cp .env.example .env   # then fill in your credentials
npm start
```

### Configuration

| Variable | Default | Meaning |
|---|---|---|
| `PINTEREST_ACCESS_TOKEN` | none | Access token with `ads:read` |
| `PINTEREST_REFRESH_TOKEN` | none | With the two below, lets the server renew the token |
| `PINTEREST_APP_ID` | none | App ID, needed for refresh |
| `PINTEREST_APP_SECRET` | none | App secret, needed for refresh |
| `PINTEREST_AD_ACCOUNT_ID` | none | Optional default, saves passing it on every call |
| `PINTEREST_ENABLE_WRITES` | *unset* | Set to `1` to register the 5 write tools |
| `LOG_LEVEL` | `info` | `debug`, `info`, `warn`, `error` |

Either the access token, or the refresh trio. The server refuses to start with neither.

```bash
npm run doctor
```

---

## Writes, and why they preview first

Write tools are **disabled by default**. Enable them with `PINTEREST_ENABLE_WRITES=1`, and
grant `ads:write` on top of `ads:read`.

When enabled, every write tool returns a preview and changes nothing:

```jsonc
// pinterest_update_adgroup_budget { adAccountId: "549…", adGroupId: "268…", dailyBudget: 50 }
{
  "applied": false,
  "action": "pinterest_update_adgroup_budget",
  "change": { "adAccount": "549…", "adGroup": "268…",
              "field": "budget_in_micro_currency", "amount": 50,
              "inMicroCurrency": 50000000 },
  "message": "Preview only, nothing was changed. Repeat the same call with confirm: true to apply this change to the live account."
}
```

Only a second call carrying `confirm: true` touches the live account.

This is deliberate. An assistant composes these calls, and it can pick the wrong ad account,
the wrong campaign, or the wrong order of magnitude on a budget. A mandatory preview makes
the mistake visible before it costs money, and gives a human the stopping point the protocol
does not guarantee on its own.

Two further guardrails:

- **`pinterest_create_campaign` always creates the campaign `PAUSED`.** There is no option to
  create it active.
- **Amounts are converted to micro units for you.** Pinterest holds money in millionths, so
  12.50 in the account currency is `12500000`. The preview shows both, so a
  factor-of-a-million mistake is visible before it applies. A daily and a lifetime budget
  sent together are refused rather than silently resolved.

| Tool | What it changes |
|---|---|
| `pinterest_update_campaign_status` / `pinterest_update_adgroup_status` | Pause, reactivate or archive |
| `pinterest_update_campaign_budget` / `pinterest_update_adgroup_budget` | Daily or lifetime budget |
| `pinterest_create_campaign` | Creates a campaign, always `PAUSED` |

---

## Tools

<details>
<summary><b>26 read tools</b></summary>

### Discovery and health
| Tool | Purpose |
|---|---|
| `pinterest_health_check` | Verifies the token and lists reachable ad accounts |
| `pinterest_list_ad_accounts` | Every ad account the token can reach |
| `pinterest_get_account_entities` | Campaigns, ad groups and ads in one call |
| `pinterest_get_business_assets` | Businesses, members and invites. Identifiers redacted |
| `pinterest_get_platform_resources` | Enumerations and reference data the API exposes |

### Reporting
| Tool | Purpose |
|---|---|
| `pinterest_run_report` | The main reporting tool, on raw column names |
| `pinterest_validate_report` | Check a request *before* running it |
| `pinterest_get_delivery_metrics` | Delivery and pacing signals |
| `pinterest_run_targeting_report` | Performance broken down by targeting |
| `pinterest_run_specialized_export` | Async exports for large result sets |
| `pinterest_estimate_delivery` | Forecast reach for a targeting set |

### Audiences and targeting
| Tool | Purpose |
|---|---|
| `pinterest_get_audiences` / `pinterest_get_audience_insights` | Audiences and their composition |
| `pinterest_get_targeting_options` | Available targeting dimensions and values |
| `pinterest_get_keyword_intelligence` | Keyword metrics and suggestions |
| `pinterest_get_trends` | What is rising on Pinterest |

### Creatives and organic
| Tool | Purpose |
|---|---|
| `pinterest_get_creative_assets` | Ad creatives, media and their metadata |
| `pinterest_get_organic_inventory` | Organic Pins and boards |
| `pinterest_get_pin_analytics` | Performance of individual Pins |

### Commerce
| Tool | Purpose |
|---|---|
| `pinterest_get_catalog_inventory` / `pinterest_get_catalog_diagnostics` | Product feeds and their health |
| `pinterest_run_catalog_report` | Catalog performance |
| `pinterest_run_conversion_product_report` | Conversions by product |
| `pinterest_get_conversion_setup` | Conversion tags and events |

### Operations
| Tool | Purpose |
|---|---|
| `pinterest_get_billing_and_orders` | Billing and order history |
| `pinterest_get_lead_assets` | Lead form configuration. **Lead records are never returned** |

</details>

<details>
<summary><b>7 resources</b></summary>

| URI | Contents |
|---|---|
| `pinterest://manifest` | What this server exposes, and its current mode |
| `pinterest://reporting-columns` | Every reporting column the API accepts |
| `pinterest://attribution` | Attribution windows and their defaults |
| `pinterest://creative-assets` | How creative assets are shaped |
| `pinterest://catalog-reporting` | Catalog-specific reporting columns |
| `pinterest://surface-map` | Which tool covers which part of the API |
| `pinterest://recipes` | Step-by-step workflows |

</details>

---

## Security

- **The token is never logged**, at any log level, or written to disk.
- **One host is contacted, and only one**: `api.pinterest.com`. *A test fails the build if a
  second host appears in the source.*
- **No fetch follows a redirect.** Every outbound call sets `redirect: "error"`, so a redirect
  cannot forward your token to another host. *A test fails the build if any fetch omits this.*
- **Async report URLs are validated before being fetched.** Pinterest returns a download URL
  on a host it chooses; that value is data from the API, not something to trust. HTTPS only,
  no private or loopback address, no redirect, and no credential attached.
- **No telemetry.** The server makes no network call other than to Pinterest.

Full policy, including how personal data is handled: [SECURITY.md](SECURITY.md).

---

## Looking for a managed, multi-platform version?

[Try hosted Pinterest Ads](https://www.getmcpads.com/tools/pinterest-ads?utm_source=github&utm_medium=readme&utm_campaign=pinterest_ads_hosted) if you want to use this source without operating a local server.
Get MCP Ads also connects advertising, Search Console and GA4 through one MCP URL.
Source availability and plan limits are listed on the site; connecting an account is still required.

1. Follow the [Pinterest Ads connection guide](https://www.getmcpads.com/guides/sources/pinterest-ads).
2. Select the account or property your assistant may read.
3. Connect [Claude](https://www.getmcpads.com/guides/setup/claude),
   [ChatGPT](https://www.getmcpads.com/guides/setup/chatgpt) or
   [Codex](https://www.getmcpads.com/guides/setup/codex).
4. Try a read-only review: “Review campaign performance using your selected ad account. State missing data and do not change anything.”

See the [current hosted tool catalogue](https://www.getmcpads.com/tools/pinterest-ads)
and [pricing](https://www.getmcpads.com/pricing) before choosing a paid plan.
This Apache 2.0 adapter remains independently useful with your own credentials.

---

## Contributing

Issues and pull requests are welcome. See [CONTRIBUTING.md](CONTRIBUTING.md).
Please read [SECURITY.md](SECURITY.md) before reporting anything security-related.

## Licence

[Apache License 2.0](LICENSE). See also [NOTICE](NOTICE).

Pinterest is a trademark of Pinterest, Inc.
**This project is not affiliated with, endorsed by, or sponsored by Pinterest, Inc.**
It is an independent client of a public API.

## Version 1.1: platform updates and MCP contracts

Every tool now declares read/write annotations, parameter descriptions and a structured output schema. Successful calls retain their original text and expose the same payload as `structuredContent.result`; provider fields depend on the selected report. Errors retain `isError: true`. The generated [server card](server-card.json) contains definitions only, with no account credentials.

Writes remain disabled unless the platform-specific `ENABLE_WRITES` setting is enabled. Read the exact tool schema before calling: operations can require the owning account, currency, native configuration or a matching preview hash. Calls preview by default; applying a change requires `confirm: true`. A provider timeout can leave the outcome unknown: reconcile the account before retrying a creation or upload.

Additional tools included in this release:

| Tool | Purpose |
| --- | --- |
| `pinterest_list_ad_creatives` | List the ad account's ad creatives across every status (the API silently omits ARCHIVED ads unless asked) with their pin media resolved: public i.pinimg.com image URLs up to 1200px, video cover, and video_url when the app is allowed to read it. |
| `pinterest_get_write_schema` | Read the official Pinterest v5 native request schema and Sandbox limitations before composing a write.. |
| `pinterest_update_ad_status` | Update the status of an existing ad. |
| `pinterest_update_campaign_configuration` | Update native campaign settings. |
| `pinterest_update_adgroup_configuration` | Update native ad group settings. |
| `pinterest_update_ad` | Update native ad settings. |
| `pinterest_create_adgroup` | Create a PAUSED ad group with explicit native bidding, targeting, budget and schedule. |
| `pinterest_create_ad` | Create a PAUSED ad from an accessible Pin. |
| `pinterest_create_product_group_promotion` | Create a PAUSED shopping or collections promotion from a catalog product group. |
| `pinterest_update_product_group_promotion` | Update a catalog product group promotion. |
| `pinterest_create_board` | Create /boards in the selected advertiser context. |
| `pinterest_update_board` | Update /boards in the selected advertiser context. |
| `pinterest_create_pin` | Create /pins in the selected advertiser context. |
| `pinterest_update_pin` | Update a Pin. |
| `pinterest_register_media` | Register media upload; returned upload_url/parameters are not confirmation that a video is uploaded or ready. |
| `pinterest_create_catalog` | Create /catalogs in the selected advertiser context. |
| `pinterest_create_catalog_feed` | Create /catalogs/feeds in the selected advertiser context. |
| `pinterest_update_catalog_feed` | Update /catalogs/feeds in the selected advertiser context. |
| `pinterest_create_product_group` | Create /catalogs/product_groups in the selected advertiser context. |
| `pinterest_update_product_group` | Update /catalogs/product_groups in the selected advertiser context. |
| `pinterest_batch_catalog_items` | Submit native CREATE/UPDATE/UPSERT/DELETE catalog item operations. |

The hosted GetMCPAds service additionally provides OAuth account selection and interactive review workspaces. Local servers use your own platform credentials and return native report data and media references.

### Desktop bundle

Run `npm run bundle -- /path/to/output` to build a `.mcpb` desktop bundle from the current catalogue. The bundle contains production dependencies, documented local configuration, and complete tool definitions. Provider credentials are entered locally during installation; write tools remain disabled unless explicitly enabled.