{
  "poll_info": {
    "poll_id": "nuggmd-cannabis-purchasing-factors-2025-03-16",
    "title": "NuggMD Cannabis Consumer Poll - Cannabis Product Selection Factors",
    "date_conducted": "March 13 - March 16, 2025",
    "sample_size": 364,
    "methodology": "Digital questionnaire sent to verified, representative sample of cannabis consumers in state-legal markets"
  },
  "questions": [
    {
      "question_id": "cannabis_purchasing_factors",
      "question_text": "What's the most important factor when choosing a new cannabis product?",
      "response_type": "multiple_choice",
      "results": {
        "Potency": 43,
        "Flavor": 11,
        "Price": 14,
        "Cannabinoid content (ex.: THC + CDB, CBG, etc.)": 23,
        "Consumer review or recommendation": 9
      }
    }
  ],
  "demographics": {
    "population": "Representative sample of cannabis consumers in state-legal markets",
    "sample_method": "Sourced from independent providers of verified consumer data and first-party data",
    "verification": "Regular cannabis users. A strong majority of the sample reports daily or weekly cannabis use."
  },
  "notes": {
    "margin_of_error": "\u00b15.14%",
    "confidence_level": "95%",
    "z_score": "1.96"
  }
}