NuggMD Cannabis Consumer Poll December 4 - December 14, 2025 Sample: 448 respondents | Margin of error: ±4.63% ═══════════════════════════════════════════════════════════════════ QUESTION 1: When you encounter a cannabis brand that has a celebrity spokesperson, backer, or founder, how do you feel about that brand? RESULTS: 78% - I only care about the product, not the marketing 16% - It depends on the celebrity 4% - I trust the brand more 2% - I trust the brand less ═══════════════════════════════════════════════════════════════════ QUESTION 2: From what you can observe as a consumer, to what extent do you feel brands and retailers intentionally market cannabis to those under the age of 21? RESULTS: 44% - Not at all 27% - Rarely 24% - Sometimes 5% - A great deal ═══════════════════════════════════════════════════════════════════ QUESTION 3: If your health insurance covered the cost of cannabis recommended by a doctor, how do you believe that would affect the quality of the health care you receive? RESULTS: 66% - It would improve the quality of care 29% - It would not change the quality of care 3% - It would make the quality of care worse 2% - I don't have health insurance ═══════════════════════════════════════════════════════════════════ QUESTION 4: Would you consider changing from a health insurance provider that does not cover any medical cannabis costs to one that does cover some? RESULTS: 62% - Yes 20% - No 18% - This question does not apply to me ═══════════════════════════════════════════════════════════════════ QUESTION 5: REDACTED This question was conducted for a media partner and is exclusively available to that partner. ═══════════════════════════════════════════════════════════════════ QUESTION 6: REDACTED This question was conducted for a media partner and is exclusively available to that partner. ═══════════════════════════════════════════════════════════════════ QUESTION 7: REDACTED This question was conducted for a media partner and is exclusively available to that partner. ═══════════════════════════════════════════════════════════════════ QUESTION 8: The president recently signed legislation that re-criminalizes hemp-derived THC, which was made legal in 2018. Do you support or oppose this policy? RESULTS: 81% - I oppose the policy. THC from hemp should be legal 15% - I don't have an opinion on the policy 4% - I support the policy. THC from hemp should be prohibited ═══════════════════════════════════════════════════════════════════ QUESTION 9: REDACTED This question was conducted for a media partner and is exclusively available to that partner. ═══════════════════════════════════════════════════════════════════ QUESTION 10: What is your level of interest in an app that uses real-world data on consumer preference, such as our opinion polling, to provide strain and product recommendations based on your desired effects? RESULTS: 37% - High 36% - Moderate 17% - No interest 10% - Low ═══════════════════════════════════════════════════════════════════ METHODOLOGY: Digital questionnaire sent to verified, representative sample of cannabis consumers in state-legal markets. Targeted sampling from verified consumer database with multi-point validation including consumption verification, attention checks, and statistical outlier detection. SAMPLE DETAILS: - Population: Representative sample of cannabis consumers in state-legal markets - Survey Method: Digital questionnaire via secure online platform - Confidence Level: 95% - Z-score: 1.96 CONTACT: Media inquiries: andrew.g@getnugg.com Full data and methodology: https://github.com/drew-gra/cannabis-consumer-poll ═══════════════════════════════════════════════════════════════════ About NuggMD Cannabis Consumer Poll: The NuggMD Cannabis Consumer Poll surveys a validated, representative sample of 1.2+ million cannabis consumers in state-legal markets. Repository: https://github.com/drew-gra/cannabis-consumer-poll Website: https://www.nuggmd.com/cannabis-consumer-polling