NuggMD Cannabis Consumer Poll
October 1, 2026 - October 5, 2026
Sample: 528 respondents | Margin of error: ±4.26%


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QUESTION 1: How much more would you pay for a product with third-party lab results on the label?
(n=528)


RESULTS:
19% - I only buy lab-tested products, no matter the price.
5% - I'd pay a lot more for it.
12% - I'd pay a little more for it.
40% - I wouldn't pay more, but I'd pick it over an untested product at the same price.
10%  - Lab results don't affect what I buy.
6%  - I don't trust the lab results printed on labels.
6% - I don't buy cannabis products, so this doesn't apply to me.


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METHODOLOGY:
Digital questionnaire sent to verified, representative sample of cannabis consumers in state-legal markets. Targeted sampling from verified consumer database with multi-point validation including consumption verification, attention checks, and statistical outlier detection.


SAMPLE DETAILS:
- Population: Representative sample of cannabis consumers in state-legal markets
- Survey Method: Digital questionnaire via secure online platform
- Confidence Level: 95%
- Z-score: 1.96


CONTACT:
Media inquiries: tyler.e@getnugg.com
Full data and methodology: https://github.com/getnugg/cannabis-consumer-poll


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About NuggMD Cannabis Consumer Poll:
The NuggMD Cannabis Consumer Poll surveys a validated, representative
sample of 1.2+ million cannabis consumers in state-legal markets.


Repository: https://github.com/getnugg/cannabis-consumer-poll
Website: https://newsroom.nuggmd.com/