{{KPI_NAME}} response curves, channel by channel. See where current spend sits relative to the saturation point — and how much room there is to scale before diminishing returns kick in hard.
Per-channel response curves
Headroom detail
| Channel | {{SPEND_WINDOW_DAYS}}d Spend | % Saturatedcurve position | Headroom | mROI at current |
|---|
Each curve plots incremental impact against spend for that channel, taken directly from your Recast model. Small spend earns less than proportional return; mid-range spend is most efficient; high spend hits diminishing returns.
The dot on each curve marks where the channel is sitting right now. % Saturated is the curve's position between zero and the asymptote — channels near 50% are in the steep, high-return zone; channels near 90% are flattening fast.
Headroom is the additional spend you can add before marginal ROI drops below 2×. Use it to size reallocation decisions.