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Where the revenue actually came from.

Total revenue decomposed into baseline plus each channel's incremental contribution. The clearest picture of where the money came from in this period.

Waterfall

Organic baseline Channel-driven incremental Total revenue

Channel contribution detail

Source Incremental {{KPI_NAME}} Share of Total Contribution
{{KPI_NAME}} model · {{PERIOD_START}} → {{PERIOD_END}} Powered by the Recast API · Reports Library