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What to test next, based on the model.

Each channel plotted by current spend (x) against modeled uncertainty (y). Top-right quadrant is where the next lift test moves the most signal — high spend, high uncertainty.

Last {{START_DATE}} → {{END_DATE}} · Spend × Uncertainty

Priority to test (high spend × high IQR) Other channel

Priority channels to test

Recent lift tests

{{KPI_NAME}} model · {{START_DATE}} → {{END_DATE}} · refreshed {{MODEL_END_DATE}} Powered by the Recast API · Reports Library