{"$schema": "https://raw.githubusercontent.com/guitaripod/wwdc-sessions/master/schema/transcript.schema.json", "id": "wwdc2026-205", "language": "eng", "source": "https://developer.apple.com/videos/play/wwdc2026/205", "wordCount": 1054, "segments": [{"start": 7.0, "text": "When someone discovers your app on the App Store,"}, {"start": 10.0, "text": "what they see in those first few moments,"}, {"start": 14.0, "text": "drives whether they'll want to learn more about your app, or scroll past it."}, {"start": 18.0, "text": "Today, I'll show you new ways to use images and videos to shape that moment."}, {"start": 24.0, "text": "Hi, I'm Ruhi, an engineering manager on the App Store Connect team."}, {"start": 30.0, "text": "First, a quick recap of how your app currently appears on the App Store."}, {"start": 36.0, "text": "The product page, screenshots and previews,"}, {"start": 39.0, "text": "give people a glimpse into your app,"}, {"start": 41.0, "text": "by highlighting the experience or key features."}, {"start": 45.0, "text": "Similarly when your app is shown in the Search Results,"}, {"start": 48.0, "text": "by default, screenshots and previews are shown."}, {"start": 52.0, "text": "Here's what's changing for these two places on the App Store!"}, {"start": 56.0, "text": "First, your Product Page can now have a Header,"}, {"start": 60.0, "text": "and here you have the freedom to use images and videos, outside of your app screenshots and previews."}, {"start": 69.0, "text": "Product Page Header is the first visual element"}, {"start": 72.0, "text": "people will see when they land on your app and a compelling asset can spark interest."}, {"start": 78.0, "text": "Use this new real estate, to express your visual identity or brand."}, {"start": 84.0, "text": "These assets can be images,"}, {"start": 87.0, "text": "or videos."}, {"start": 89.0, "text": "Videos can be a great addition,"}, {"start": 91.0, "text": "allowing you to control the narrative of how someone perceives your app."}, {"start": 97.0, "text": "Your Product Page Header, app icon and screenshots work together,"}, {"start": 102.0, "text": "to give people a clearer picture of what your app is all about."}, {"start": 108.0, "text": "Now, I'll discuss what's changing for App Store Search Results."}, {"start": 114.0, "text": "Instead of showing the default app screenshots,"}, {"start": 117.0, "text": "you can use an impactful image or video,"}, {"start": 121.0, "text": "to make your app stand out in the Search Results."}, {"start": 124.0, "text": "Choose assets that clearly communicate your app's core value and features,"}, {"start": 130.0, "text": "in a way that encourages people to tap and learn more about your app."}, {"start": 136.0, "text": "You can also use these images and videos to create Ads"}, {"start": 141.0, "text": "to boost your app's discovery."}, {"start": 144.0, "text": "Set them up on the Today tab or Search Results using Apple Ads."}, {"start": 150.0, "text": "Additionally, leverage these assets with Custom Product Pages,"}, {"start": 155.0, "text": "to better connect with your audience."}, {"start": 157.0, "text": "I'll illustrate how you can do that with a few examples."}, {"start": 162.0, "text": "Exercise App's website is marketing Yoga classes"}, {"start": 166.0, "text": "with a banner on top to get the app."}, {"start": 170.0, "text": "And the website is linked to the app's Custom Product Page."}, {"start": 174.0, "text": "Now, you have the ability to customize the header,"}, {"start": 178.0, "text": "and use the same marketing visuals that you used on your website."}, {"start": 183.0, "text": "Additionally, when people download the app,"}, {"start": 186.0, "text": "you can deep-link them directly into the Yoga offering,"}, {"start": 190.0, "text": "for a consistent experience from app discovery to installation."}, {"start": 195.0, "text": "Using Custom Product Pages,"}, {"start": 197.0, "text": "you can also show a tailored asset for different search keywords,"}, {"start": 202.0, "text": "to make your app's search result more relevant and compelling."}, {"start": 208.0, "text": "Similar to the website example,"}, {"start": 210.0, "text": "consider using the same assets on your header,"}, {"start": 213.0, "text": "as your Search Results, for a seamless customer experience."}, {"start": 218.0, "text": "Additionally, use Product Page Optimization in App Store Connect,"}, {"start": 223.0, "text": "to test different visuals and see exactly which ones your audience respond best to,"}, {"start": 229.0, "text": "whether it's your app's logo, core value or a new feature."}, {"start": 234.0, "text": "Apps and games across all the categories on the App Store,"}, {"start": 238.0, "text": "can take advantage of these images and videos."}, {"start": 242.0, "text": "For example, outdoor apps could show aspirational imagery."}, {"start": 247.0, "text": "Travel apps could promote popular destinations."}, {"start": 250.0, "text": "Or games could showcase gameplay or interesting characters."}, {"start": 255.0, "text": "You can update your product page header and search result visuals,"}, {"start": 259.0, "text": "on both iOS 27 and iPad OS 27."}, {"start": 264.0, "text": "Now, I'll discuss how to setup this rich media using App Store Connect."}, {"start": 270.0, "text": "There are 2 ways to submit to App Review."}, {"start": 273.0, "text": "First, the flow that you are familiar with, through your app's version page."}, {"start": 278.0, "text": "On your version page, upload the assets that you intend to use."}, {"start": 283.0, "text": "Then use the new Preview functionality,"}, {"start": 287.0, "text": "to review how your app looks on the App Store with these new assets."}, {"start": 294.0, "text": "You can view them for both iPhone and iPad,"}, {"start": 297.0, "text": "across different orientations and languages."}, {"start": 301.0, "text": "Once you make sure that everything looks good,"}, {"start": 304.0, "text": "submit your version for review like you do today."}, {"start": 307.0, "text": "Once your version is approved and released,"}, {"start": 310.0, "text": "the assets on your Product Page Header and Search Results,"}, {"start": 313.0, "text": "are also live on the App Store."}, {"start": 316.0, "text": "The second way to submit these assets for review,"}, {"start": 319.0, "text": "is through the new Asset Library in App Store Connect!"}, {"start": 324.0, "text": "Asset Library, is a centralized place to manage all your app's assets,"}, {"start": 329.0, "text": "across platforms, sizes and the different placements."}, {"start": 333.0, "text": "Asset Library includes, your existing screenshots, preview videos,"}, {"start": 338.0, "text": "in-app event media and your new marketing images and videos."}, {"start": 343.0, "text": "And these new marketing visuals,"}, {"start": 345.0, "text": "are called creative assets, in App Store Connect."}, {"start": 352.0, "text": "Similar to the version submission,"}, {"start": 354.0, "text": "first, upload your creative assets directly to Asset Library."}, {"start": 359.0, "text": "Once you have uploaded, submit them for review."}, {"start": 363.0, "text": "In this flow, you submit your creative assets standalone,"}, {"start": 367.0, "text": "without updating your version,"}, {"start": 370.0, "text": "or indicating where you plan to use them in the future."}, {"start": 375.0, "text": "So your assets can be approved,"}, {"start": 376.0, "text": "either as part of your app version submission,"}, {"start": 379.0, "text": "or directly through the Asset Library flow."}, {"start": 382.0, "text": "Once they are approved,"}, {"start": 383.0, "text": "all of them are available in your Asset Library."}, {"start": 387.0, "text": "One big advantage of Asset Library, is that approved assets"}, {"start": 392.0, "text": "are ready to be used across your app's Product Page Header and Search Results,"}, {"start": 397.0, "text": "without going through additional reviews."}, {"start": 400.0, "text": "I'll illustrate with an example!"}, {"start": 403.0, "text": "This is the current Product Page Header with a summer hiking asset."}, {"start": 408.0, "text": "And these are some approved assets in the Asset Library."}, {"start": 412.0, "text": "A winter hiking asset is selected, to replace the summer asset,"}, {"start": 417.0, "text": "publishing changes directly to the App Store without a new submission."}, {"start": 423.0, "text": "And there it is!"}, {"start": 424.0, "text": "Cool!"}, {"start": 427.0, "text": "Getting your assets approved ahead of time,"}, {"start": 429.0, "text": "gives you the flexibility to update your app's Product Page Header"}, {"start": 433.0, "text": "and Search Results in real-time."}, {"start": 436.0, "text": "To automate these flows, you can upload and submit to Asset Library,"}, {"start": 440.0, "text": "using the App Store Connect API as well."}, {"start": 444.0, "text": "Additionally,"}, {"start": 445.0, "text": "you can use the Apple Ads Platform API to automate ad setup flows,"}, {"start": 450.0, "text": "which includes open-source client libraries for Swift and more."}, {"start": 456.0, "text": "As a next step, start preparing the images and videos,"}, {"start": 460.0, "text": "that you'll use to showcase your app on the App Store."}, {"start": 463.0, "text": "Then, upload your assets to Asset Library,"}, {"start": 467.0, "text": "for use on your Product Page, Search Results, and more."}, {"start": 471.0, "text": "Finally preview your app before you submit for review."}, {"start": 476.0, "text": "I am very excited to see how you use these new visuals,"}, {"start": 481.0, "text": "for your app on the App Store and what it unlocks for you!"}, {"start": 485.0, "text": "Thank you for watching!"}]}