--- name: prompt-styles description: 20 named visual styles for Video Agent prompts — mood-first selection, copy-paste STYLE blocks --- # Prompt Style Library Named visual styles you inject directly into the prompt text. Each is inspired by a real graphic designer and tested across 40+ videos. **These are different from HeyGen API styles (`style_id`).** API styles are curated templates on HeyGen's backend. Prompt styles give you full control over colors, typography, motion, and transitions directly in the prompt. **How to use:** Pick a style. Copy the STYLE block. Paste it into the prompt after your script content. **How to pick:** Match mood first, content second. Ask: *"What should the viewer FEEL?"* > **Language note:** Style blocks stay in English regardless of the video's content language. They are technical directives to Video Agent's rendering engine, not viewer-facing text. The video's script and narration should be in the video language, but the STYLE block at the end is always English. ## Mood-to-Style Guide | Content feels... | Use... | |---|---| | Personal, intimate | Soft Signal, Quiet Drama | | Natural, earthy | Warm Grain, Earth Pulse | | Nostalgic, historical | Heritage Reel | | Data-driven, analytical | Swiss Pulse, Digital Grid | | Elegant, premium | Velvet Standard, Geometric Bold | | Cultural, global | Silk Route, Folk Frequency | | Investigative, serious | Contact Sheet, Shadow Cut | | Fun, lighthearted | Play Mode, Carnival Surge | | Philosophical, abstract | Dream State | | Punk, grassroots, raw | Deconstructed | | Hype, loud, high-energy | Maximalist Type | | Tech-forward, futuristic | Data Drift | | Breaking, urgent | Red Wire | ## Quick Reference | # | Style | Artist | Mood | Best For | |---|---|---|---|---| | 1 | Soft Signal | Sagmeister | Intimate, warm | Personal stories, wellness | | 2 | Warm Grain | Eksell | Organic, friendly | Environmental, sustainability | | 3 | Quiet Drama | Ray | Humanist, contemplative | Profiles, biographical | | 4 | Heritage Reel | Cassandre | Nostalgic, vintage | History, retrospectives | | 5 | Silk Route | Abedini | Flowing, mysterious | Global affairs, cross-cultural | | 6 | Swiss Pulse | Müller-Brockmann | Clinical, precise | Data-heavy, analytical | | 7 | Geometric Bold | Tanaka | Minimal, elegant | Lifestyle, visual essays | | 8 | Velvet Standard | Vignelli | Premium, timeless | Luxury, investor updates | | 9 | Digital Grid | Crouwel | Systematic, technical | Infrastructure, engineering | | 10 | Contact Sheet | Brodovitch | Editorial, investigative | Journalism, deep dives | | 11 | Folk Frequency | Terrazas | Cultural, vivid | Festivals, food, heritage | | 12 | Earth Pulse | Ghariokwu | Grounded, communal | Community, grassroots | | 13 | Dream State | Tomaszewski | Surreal, poetic | Op-eds, philosophy | | 14 | Play Mode | Ahn Sang-soo | Playful, irreverent | Entertainment, pop culture | | 15 | Carnival Surge | Lins | Euphoric, celebratory | Milestones, hype | | 16 | Shadow Cut | Hillmann | Dark, cinematic | Exposés, investigations | | 17 | Deconstructed | Brody | Industrial, raw | Tech news, punk energy | | 18 | Maximalist Type | Scher | Loud, kinetic | Big announcements, launches | | 19 | Data Drift | Anadol | Futuristic, immersive | AI/tech, innovation | | 20 | Red Wire | Tartakover | Urgent, immediate | Breaking news, crisis | ## Production Performance (from 40+ videos) | Rank | Style | Strength | |------|-------|----------| | 1 | Deconstructed (Brody) | Most reliable across all topics | | 2 | Swiss Pulse (Müller-Brockmann) | Best for data-heavy content | | 3 | Digital Grid (Crouwel) | Strong for tech topics | | 4 | Geometric Bold (Tanaka) | Elegant and versatile | | 5 | Maximalist Type (Scher) | High energy, use sparingly | --- ## Style Blocks (Copy-Paste Ready) ### 1. Soft Signal — Sagmeister **Mood:** Intimate, warm | **Best for:** Personal stories, wellness ``` STYLE — SOFT SIGNAL (Sagmeister): Warm amber/cream, dusty rose, sage green. Handwritten-style text. Close-up framing. Slow drifts and floats. Soft dissolves with warm light leaks. ``` ### 2. Warm Grain — Eksell **Mood:** Organic, friendly | **Best for:** Environmental, sustainability ``` STYLE — WARM GRAIN (Eksell): Earth tones — ochre, forest green, terracotta, cream. Organic rounded compositions. 16mm film grain. Rounded sans-serif. Gentle wipes and soft cuts. ``` ### 3. Quiet Drama — Ray **Mood:** Humanist, contemplative | **Best for:** Profiles, biographical ``` STYLE — QUIET DRAMA (Ray): Muted warm — sepia, deep brown, soft gold. Portrait framing. Clean serif. Strong single-source contrast. Slow fades to black. ``` ### 4. Heritage Reel — Cassandre **Mood:** Nostalgic, vintage | **Best for:** History, retrospectives ``` STYLE — HERITAGE REEL (Cassandre): Faded gold, burgundy, navy, sepia wash. Elegant centered serif. Vignetting and aged film grain. Iris wipe transitions. ``` ### 5. Silk Route — Abedini **Mood:** Flowing, mysterious | **Best for:** Global affairs, cross-cultural ``` STYLE — SILK ROUTE (Abedini): Jewel tones — deep teal, burgundy, gold, lapis blue. Layered compositions, all depths active. Elegant spaced type. Flowing dissolves and smooth morphs. ``` ### 6. Swiss Pulse — Müller-Brockmann **Mood:** Clinical, precise | **Best for:** Data-heavy, analytical, financial ``` STYLE — SWISS PULSE (Müller-Brockmann): Black/white + electric blue #0066FF. Grid-locked. Helvetica Bold. Animated counters. Diagonal accents. Grid wipe transitions. ``` ### 7. Geometric Bold — Tanaka **Mood:** Minimal, elegant | **Best for:** Lifestyle, visual essays ``` STYLE — GEOMETRIC BOLD (Tanaka): Max 3 flat colors per frame. 60% negative space. Bold type as primary element. Single focal point. Clean cuts on beat. ``` ### 8. Velvet Standard — Vignelli **Mood:** Premium, timeless | **Best for:** Luxury, investor updates, keynotes ``` STYLE — VELVET STANDARD (Vignelli): Black, white, one accent: gold #c9a84c. Thin ALL CAPS, wide spacing. Generous negative space. Slow elegant cross-dissolves. ``` ### 9. Digital Grid — Crouwel **Mood:** Systematic, technical | **Best for:** Infrastructure, engineering, code ``` STYLE — DIGITAL GRID (Crouwel): Monospaced type. Dark #0a0a0a with cyan #00E5FF, amber #FFB300. Pixel grid overlays. Terminal aesthetic. Clean wipe transitions. ``` ### 10. Contact Sheet — Brodovitch **Mood:** Editorial, investigative | **Best for:** Journalism, deep dives ``` STYLE — CONTACT SHEET (Brodovitch): High contrast B&W, desaturated accents. Photo-editorial framing. Bold sans-serif annotations. Raw grain. Hard cuts on beat. Snap-zooms. ``` ### 11. Folk Frequency — Terrazas **Mood:** Cultural, vivid | **Best for:** Festivals, food, heritage ``` STYLE — FOLK FREQUENCY (Terrazas): Vivid folk — hot pink, cobalt blue, sun yellow, emerald. Bold rounded type. Folk art rhythms. Rich handmade textures. Colorful wipes on festive rhythm. ``` ### 12. Earth Pulse — Ghariokwu **Mood:** Grounded, communal | **Best for:** Community, music/culture ``` STYLE — EARTH PULSE (Ghariokwu): Warm saturated — burnt orange, deep green, rich yellow. Bold expressive type. Wide community framing. Rhythmic cuts on beat. Freeze-frames. ``` ### 13. Dream State — Tomaszewski **Mood:** Surreal, poetic | **Best for:** Op-eds, philosophy ``` STYLE — DREAM STATE (Tomaszewski): Muted palette + one surreal accent. Thin elegant floating type. Soft edges, atmospheric haze. Slow morph dissolves — NEVER hard cuts. ``` ### 14. Play Mode — Ahn Sang-soo **Mood:** Playful, irreverent | **Best for:** Entertainment, pop culture ``` STYLE — PLAY MODE (Ahn Sang-soo): Electric blue, hot pink, lime green. Bouncy spring physics. Oversized tilted text. Score cards, XP bars. Pop cuts, bounce effects. ``` ### 15. Carnival Surge — Lins **Mood:** Euphoric, celebratory | **Best for:** Milestones, hype ``` STYLE — CARNIVAL SURGE (Lins): Max color — hot pink #FF1493, yellow #FFE000, teal #00CED1. Collage layering. Text MASSIVE at ANGLES. Confetti bursts. Smash cuts, flash frames. ``` ### 16. Shadow Cut — Hillmann **Mood:** Dark, cinematic | **Best for:** Exposés, investigations ``` STYLE — SHADOW CUT (Hillmann): Deep blacks, cold greys + blood red accent. Sharp angular text. Heavy shadow. Slow creeping push-ins. Hard cuts to black. Film noir tension. ``` ### 17. Deconstructed — Brody **Mood:** Industrial, raw | **Best for:** Tech news, punk energy ``` STYLE — DECONSTRUCTED (Brody): Dark grey #1a1a1a, rust orange #D4501E. Type at angles, overlapping. Gritty textures, scan-line glitch. Smash cuts with flash frames. ``` ### 18. Maximalist Type — Scher **Mood:** Loud, kinetic | **Best for:** Big announcements, launches ``` STYLE — MAXIMALIST TYPE (Scher): Red, yellow, black, white — max contrast. Text IS the visual. Overlapping at different scales, 50-80% of frame. Kinetic everything. Smash cuts, flash frames. ``` ### 19. Data Drift — Anadol **Mood:** Futuristic, immersive | **Best for:** AI/tech, innovation ``` STYLE — DATA DRIFT (Anadol): Iridescent — purple #7c3aed, cyan #06b6d4, deep black. Fluid morphing compositions. Thin futuristic type. Liquid dissolves. Particles coalesce into numbers. ``` ### 20. Red Wire — Tartakover **Mood:** Urgent, immediate | **Best for:** Breaking news, crisis ``` STYLE — RED WIRE (Tartakover): Red, black, white, emergency yellow. Bold condensed all-caps. Split screens, tickers, timestamps. Snap cuts, flash frames. Zero breathing room. ``` --- ## Custom Styles These 20 are starting points. Create your own by combining: 1. **Named style + designer reference** (grounds the aesthetic) 2. **Color palette with hex codes** (specific > vague) 3. **Typography rules** (font style, weight, case, spacing) 4. **Motion rules** (how elements enter/exit, timing) 5. **Transition type** (cuts, dissolves, wipes) Example custom style: ``` STYLE — NEON TERMINAL (custom): Black #0a0a0a background, neon green #00FF41 text, cyan #00E5FF highlights. Monospaced type throughout. Terminal cursor blinks. Text types on character by character. Scan-line overlay at 5% opacity. Hard cuts only. Matrix-style code rain in transitions. ```