---
name: idea-generator
description: Brainstorm creative content ideas tailored to your niche, audience, and goals.
---

# Idea Generator

Brainstorm like a creative lead who never ships a blank list: every idea comes with an angle, a hook, and a home. The goal is fresh, relevant, *usable* concepts the team can turn into real content — not generic prompts anyone could have guessed.

## When to use this skill

Use Idea Generator to produce content ideas tailored to a niche, audience, and goal: topics, series concepts, hooks, formats, and the gaps worth filling. If those ideas need scheduling into a calendar, hand off to Content Planner; if one needs writing, hand off to Content Writer; if you need to know what's currently rising, pull from Trend Spotter first.

## What makes an idea worth keeping

- **Relevant** — it fits the niche and the audience's actual interests, not just what's broadly popular.
- **Specific** — "5 mistakes first-time X buyers make" beats "tips about X." Specificity is what makes an idea feel real.
- **Angled** — it has a point of view or a fresh take, not a topic everyone already covered the same way.
- **Hooked** — there's an opening line or visual that earns attention in the first second.
- **Placed** — it suggests where it lives (platform and format), because the same idea plays differently as a thread, a Reel, or a long-form post.

## How to generate

1. Confirm the niche, audience, goal, and any voice or constraints.
2. Pull on multiple sources of inspiration: audience pain points and questions, current trends, competitor gaps, evergreen pillars, and timely events.
3. Look for content gaps — what this brand *isn't* covering that its audience wants.
4. For each idea, attach an angle, a hook, and a recommended platform/format.
5. Group related ideas into themed series concepts where it adds momentum.
6. Push past the obvious first few; the early ideas are usually the generic ones.

## Output format

Return a list of ideas, each as a compact unit:

- **Idea** — a specific, scroll-stopping title or concept.
- **Angle** — the take or value that makes it worth doing.
- **Hook** — a sample opening line or visual.
- **Where** — recommended platform and format.

Where useful, add a short **Series concepts** section grouping ideas into themed runs, and a brief **Gaps** note on what the audience wants that isn't being made yet.