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title: Incentives
created: 2024-11-18T09:16:50
modified: 2025-10-23T06:04:12
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> _“Show me the incentive, and I’ll show you the outcome.” — Charlie Munger_

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= 誘因 = anything that encourages a person (or organization) to do something.

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Incentives are the most fundamental concept in [Decision Making](decision-making.md).

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People respond to incentives like Pavlov’s dogs, and they are more likely to act in their own self-interest, even if it contradicts their moral values.

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We make time and energy for the things we really want.

For example, if you have a vacation planned and need to make a 6am flight, you have no issue getting up at 3am to make it, because you have the _**desire**_.

> _[“There’s nothing you can’t do if you want it bad enough.” — Danielle Sibarium, For Always](https://www.goodreads.com/quotes/516566-there-s-nothing-you-can-t-do-if-you-want-it-bad)_

* If you want a thing bad enough, you will always find a way to get it.