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title: Time Management
created: 2024-11-18T09:18:12
modified: 2025-10-27T08:34:06
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> _“It is not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have.” — Gary Keller_

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The nature of human motivation is about [pursuing pleasure](dopamine.md) and avoiding pain. This is called **Sigmund Freud’s Pleasure Principle**. The pleasure principle is the driving force of seeking [immediate gratification](instant-gratification.md) of all needs, wants, and urges. This is why _time management is pain management_—when we are lonely, we check Facebook; when we’re uncertain, we search on Google.

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“I have no time / I need more time” = You don’t [prioritize](Prioritization.md) your time!

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[Energy Management](energy-management.md)