---
name: Campaign proposal
about: Propose a new awareness campaign

---

# [Campaign name here] Campaign

<!-- Please fill in the information below each header according to the instructions.

       - Do NOT remove section headers. Instead add the placeholder text if the section is not needed.
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       - Replace brackets with appropriate information (unless part of a link), leaving formatting intact.
       - The non-comments texts below provide examples, unless they are placeholder text

    Note: You will not be wasting your time documenting all this. The information in this issue
          should be copied to the Campaign README.md after your feedback is incorporated.
-->

## Info 

<!-- Provide short name that reflects the gist of the campaign, used as working title.
      Also add the link to community forum topic that is used for general discussion. 

      Valid values for 'Status' are: Ideation, Preparing, Launched, Finished
      Valid values for 'Affiliation' are: Official, Unofficial
      Original idea: Link to forum user that first came up with campaign idea
      Coordinator: Link to forum user responsible for coordinating tasks for this campaign, or 'TBD'
-->

- Name: **[Campaign name]**
- Theme: [Theme name here](url-to-theme-readme)
- Status: Ideation
- Affiliation: Unofficial
- Original idea: [forum username here](link-to-user-profile-summary)
- Coordinator: TBD
- General discussion: [Forum topic title here](forum-topic-url)

## Summary 

<!-- Clear and concise explanation in 1-3 lines of text. -->

Launch video channel(s) featuring short video's with exercises that minimize tech harms.

## Goals

<!-- Bullet list of the intended effects of the campaign, separated by empty lines. -->

- Reach a large audience of problematic tech users, using their common channels

- Demonstrate that taking care of your digital wellbeing isn't hard

- Make tech harm reduction actionable through exercise

- Create a strategic medium, where we can also promote other Humane Tech campaigns

## Audience

<!-- The demographic audience the campaign is targeted to. -->

- All people that spend more than 2 hrs/day on their smartphone.
- Office workers that are behind their screens all day

## Success criteria

<!-- (optional) Bullet list detailing how success is measured. -->

- 100,000 subscribers across all channels, within 1st three months of launch
- high user retention / return visits, 80% first month, at least 60% first 3 months
- ability to publish new content at regular intervals, twice per week

## Retrospective

<!-- (optional) Analysis of results after campaign has ended, to see if success criteria were met, and to learn lessons for future campaigns. Use the placeholder text is no retrospective was held yet. Add a date indicator if possible (e.g. 'after 3 months', '24-11-2018'). -->

- No retrospective has been held yet. The first retrospective is planned at [retrospective date].

## Description

<!-- A longer, more elaborate description (one or more paragraphs of text) -->

This campaign is focused on providing solutions to people that are at risk, or suffering from, health problems related to their use of technology (smartphones, laptops, screens). To make improvement of their habits and behavior actionable and easy.

Among the deliverables are one or more video channels (e.g. on YouTube, Vimeo and PeerTube) where exercise videos are published on a regular basis, like bi-weekly. The exercises should be short and simple, and focus on habit-forming and behavior change. The exercise video's can be interspersed by video's where medical experts, tech addicts, and 'rehabilitated' people are interviewed. The video channel(s) can also be used as a conduit to attract attention to other Humane Tech community campaigns.

Part of the campaign is an intricate marketing and promotion strategy across all popular social media channels, to increase popularity and subscriptions to the video channel(s). We want to reach a large audience in short time, and keep growing afterwards.

## Deliverables

<!-- Sub-headers with the planned deliverables and their summaries. Update this later to reflect changes.  The second sub-header gives an example. -->

### [Deliverable type]: [Deliverable name 1](deliverable-url) 

[Deliverable summary]

### Video: [Mini breaks](deliverable2-url)

This video, given by John Doe, shows how effective mini-breaks are, and how to remind yourself to take them.

## Strategy

<!-- Outline the (draft) strategy required to attain the success criteria (one or more paragraphs of text, use formatting - like lists - where appropriate). Use this placeholder text if this section is not needed:

- This campaign does not require a strategy. Strategy is defined on the Theme, or in Deliverables.
 -->

- This is a complex campaign. Besides the (not too long) description, provide a link to a separate [strategy document](campaigns/[campaign-folder]/campaign-strategy.md).

- Additionally you can point to general strategy resources in the `/strategy` folder.

## Funding

<!-- (optional) Financial requirements, required budget, ways to obtain funds (keep it short, couple of paragraphs, some bullets). If necessary link to separate detailed funding document. Use the placeholder text if no funding is required. -->

- No funding is required to execute this campaign. 

## Milestones

<!-- (optional) Bullet list of past and future milestones for the campaign. Or placeholder bullet "No milestones have been defined." -->

- 09-10-2018 - John Doe committed to giving 2 interviews
- 18-10-2018 - [YouTube channel](channel-url) is operational
- 21-10-2018 - [First video](video-url) is published
- 18-01-2019 - At least 60,000 subscribers on YouTube (target)

## Resources

<!-- (optional) Links to relevant folders, files and external information, or leave the placeholder text. -->

- This campaign has no additional resources. Please edit or comment to add your relevant links.