---
name: house-rule-pins
description: Pin published Bootstrap OS house rules by link. Use when a specialist asks whether a customer conversation, spoken yes, or verbal maybe counts as GTM or traction. Also use before treating a crowd, a security program, a second idea, an optimal price, a handful WTP survey, a 0-1 LTV/CAC model, or an old SaaS playbook as proof.
---

# House-rule pins

When to use: GTM/traction from a conversation; spoken yes / verbal maybe; volume; a security program; a hidden second idea; optimal price; handful WTP survey; LTV/CAC at 0-1; old SaaS playbook.

Full text lives in the OS. Refuse. Cite the link.

- Observed wins; spoken yes cannot promote — https://github.com/ivelin/bootstrap/blob/main/company-os/operating-system.md#how-to-do-honest-research--validation
- Several ideas are allowed — https://github.com/ivelin/bootstrap/blob/main/company-os/operating-system.md#core-beliefs
- Marketing volume cannot promote (2.8.6) — https://github.com/ivelin/bootstrap/blob/main/company-os/operating-system.md#house-rule-marketing-volume-cannot-promote
- A security program cannot promote (2.8.7) — https://github.com/ivelin/bootstrap/blob/main/company-os/operating-system.md#house-rule-a-security-program-cannot-promote
- There is no optimal price until people have paid and stayed (2.8.8) — https://github.com/ivelin/bootstrap/blob/main/company-os/operating-system.md#house-rule-there-is-no-optimal-price-until-people-have-paid-and-stayed
- LTV:CAC 3x / T2D3 stale — https://github.com/ivelin/bootstrap/blob/main/company-os/after-proof-efficiency.md