![](\"twitter_snapshots.png\")
\n",
"\n",
"\n", "The result is a wordcloud plot that updates in real-time based on incoming tweets. The plot makes clear what the best hashtags are. For instance, in the figure above, I have pasted together several snapshots taken over the course of the day, and, of course, picking the best hashtag will depend on when you want to send out your tweet! The above plot is comprised of snapshots of data science tweets within 2 minute time windows. As we can see, many of the top weekly hashtags are still important, but many other time-sensitive tags make an appearance.\n", "\n", "# Concluding remarks\n", "\n", "Hashtags are a powerful way to reach a broad audience and to contribute to larger discussions on twitter and other social media platforms. Indeed, a strong social media presence can really make or break a digital push for many consumer facing companies. Digital and social media marketing arms of most companies thrive on consumer interactions on twitter and other sites, and efficient hashtag choice can really improve visibility in the short and long term for digital brands. Using python, tweepy, NetworkX and wordcloud, we were able in a very simply way to develop a method for picking the best hashtag using network analysis and wordcloud visualizations." ] } ], "metadata": { "kernelspec": { "display_name": "Python 2", "language": "python", "name": "python2" }, "language_info": { "codemirror_mode": { "name": "ipython", "version": 2 }, "file_extension": ".py", "mimetype": "text/x-python", "name": "python", "nbconvert_exporter": "python", "pygments_lexer": "ipython2", "version": "2.7.11" } }, "nbformat": 4, "nbformat_minor": 0 }