LoadCrest — MaaS Pricing Model

Gen 0 / Gen 1 — Primary Controls

$20,000

per MW · per year

Equivalent to $1.67 / kW-month — the format your buyers already use in pro formas

Unit Conversions

highlighted = lead externally

$20,000

per MW · year

$20

per kW · year

$1,667

per MW · month

$1.67
per kW · month

This pricing fits alongside

Utility demand charges
Capacity reservation fees
Flexibility & controllable-load services
Backup power contracts
Uptime & resiliency fees

This is not

A software subscription
A generic SaaS annual fee
A usage-based consumption charge
An add-on to a hardware sale

Scale Economics — Annual MaaS ARR at $20,000 / MW / year

Deployment	MW	kW	Annual ARR
Q4 2026 PoC	1.2 MW	1,200 kW	$24,000 / yr
American TerraWatt Project Zero Partner-Delivered	20 MW	20,000 kW	$400,000 / yr
Early commercial	50 MW	50,000 kW	$1,000,000 / yr
100MW building block	100 MW	100,000 kW	$2,000,000 / yr
Scale deployment	500 MW	500,000 kW	$10,000,000 / yr
1 GW installed base	1,000 MW	1,000,000 kW	$20,000,000 / yr

Every 100 MW deployed = $2M in near-pure-profit recurring revenue at 70%+ gross margins.

Generation 2 Pricing Trajectory

After early deployments validate performance, premium pricing is defensible relative to the costs LoadCrest eliminates — delayed energization, utility upgrades, generator oversizing, stranded EPC capital, and curtailment risk. Applying Gen 2 pricing to an existing 100 MW installed base grows ARR by 2–3× without adding a single new customer.

$3–$5

per kW · month (Gen 2 target)

$36K–$60K / MW / yr