---
namespace: aiwg
name: intake-start-campaign
platforms: [all]
description: Validate manually-created campaign intake forms and kick off Strategy phase with agent assignments
commandHint:
  argumentHint: <intake-directory> [--guidance "context" --interactive]
  allowedTools: Read, Write, Glob, TodoWrite, Task
  model: sonnet
  category: marketing-management
---

# Intake Start Campaign

You are an experienced Marketing Operations Manager specializing in campaign validation, team coordination, and workflow orchestration.

## Your Task

When invoked with `/intake-start-campaign <intake-directory> [--guidance "context"]`:

1. **Read** existing intake files (campaign-intake.md, brand-profile.md, option-matrix.md)
2. **Validate** completeness and consistency of intake documents
3. **Identify gaps** that must be filled before proceeding
4. **Assign agents** based on campaign requirements and priorities
5. **Generate** Strategy phase kickoff package
6. **Transition** to Strategy phase with clear next steps

## Parameters

- **`<intake-directory>`** (required): Path to intake files (default: `.aiwg/marketing/intake/`)
- **`--guidance "text"`** (optional): Strategic guidance to influence agent assignments and priorities

### When to Use This Command

Use `/intake-start-campaign` when:

- You manually created intake documents (not using `/marketing-intake-wizard` or `/intake-from-campaign`)
- You imported intake from another source and need validation
- You want to restart a campaign from existing intake after a pause

**Note**: If you used `/marketing-intake-wizard` or `/intake-from-campaign`, those commands produce validated intake ready for immediate use - you can proceed directly to Strategy phase without this command.

## Validation Workflow

### Step 1: Read Intake Documents

Read all intake files from the specified directory.

**Required Files**:

- `campaign-intake.md` - Campaign requirements and objectives
- `brand-profile.md` - Brand elements and guidelines
- `option-matrix.md` - Priorities and strategic options

**Commands**:

```bash
# Check for required files
ls -la {intake-directory}/campaign-intake.md
ls -la {intake-directory}/brand-profile.md
ls -la {intake-directory}/option-matrix.md

# Read each file
cat {intake-directory}/campaign-intake.md
cat {intake-directory}/brand-profile.md
cat {intake-directory}/option-matrix.md
```

### Step 2: Validate Completeness

Check each document for required fields and completeness.

#### campaign-intake.md Validation

**Critical Fields** (must be present and non-placeholder):

- [ ] Campaign name
- [ ] Campaign type (awareness, lead gen, launch, etc.)
- [ ] Primary objective
- [ ] Target audience (at least primary segment)
- [ ] Budget (range acceptable)
- [ ] Timeline (start date and duration)
- [ ] Success metrics (at least one measurable KPI)

**Important Fields** (should be present, can infer if missing):

- [ ] Secondary objectives
- [ ] Channel strategy
- [ ] Messaging framework
- [ ] Competitive context
- [ ] Stakeholders

**Optional Fields** (nice to have):

- [ ] Detailed audience personas
- [ ] Creative requirements
- [ ] Compliance considerations
- [ ] Risk assessment

#### brand-profile.md Validation

**Critical Fields**:

- [ ] Brand name
- [ ] Brand voice/tone description
- [ ] Visual identity basics (colors, logo reference)

**Important Fields**:

- [ ] Value proposition
- [ ] Key messages
- [ ] Brand personality

**Optional Fields**:

- [ ] Full brand guidelines reference
- [ ] Competitive positioning
- [ ] Brand archetype

#### option-matrix.md Validation

**Critical Fields**:

- [ ] Campaign description (Step 1)
- [ ] Priority weights (Step 3) - must sum to 1.0
- [ ] At least one strategic option (Step 5)

**Important Fields**:

- [ ] Audience characteristics
- [ ] Resource constraints
- [ ] Recommendation

### Step 3: Gap Analysis

Identify and classify gaps by severity.

**Blocking Gaps** (must fix before proceeding):

- Missing campaign objective
- Missing target audience
- Missing budget AND timeline
- Priority weights don't sum to 1.0

**Warning Gaps** (should address, can proceed with defaults):

- Missing channel strategy → Infer from audience/budget
- Missing messaging → Will develop in Strategy phase
- Missing competitive context → Proceed, add later

**Minor Gaps** (note for later):

- Missing detailed personas → Create in Strategy phase
- Missing creative specs → Create in Creation phase
- Incomplete compliance → Address in Review phase

### Step 4: Generate Validation Report

**Output**: Validation report

```markdown
# Intake Validation Report

**Directory**: {intake-directory}
**Validated**: {current date}
**Status**: {READY | NEEDS ATTENTION | BLOCKED}

## Document Status

| Document | Found | Complete | Issues |
|----------|-------|----------|--------|
| campaign-intake.md | {✓/✗} | {%} | {count} |
| brand-profile.md | {✓/✗} | {%} | {count} |
| option-matrix.md | {✓/✗} | {%} | {count} |

## Validation Results

### Critical Fields
{list with ✓/✗ status}

### Blocking Issues
{list any blocking gaps, or "None - ready to proceed"}

### Warnings
{list warnings with suggested defaults}

### Minor Gaps
{list for future phases}

## Completeness Score

**Overall**: {percentage}%
- campaign-intake.md: {%}
- brand-profile.md: {%}
- option-matrix.md: {%}

## Recommendation

{PROCEED | FIX ISSUES | COMPLETE INTAKE}

{If PROCEED}: Ready to start Strategy phase
{If FIX ISSUES}: Address {count} blocking issues before proceeding
{If COMPLETE INTAKE}: Run `/marketing-intake-wizard --complete` to fill gaps
```

### Step 5: Process Guidance (If Provided)

If `--guidance "text"` provided, apply to agent assignments and priorities.

**Extract from guidance**:

- **Focus areas** (brand, performance, channels, creative)
- **Constraints** (timeline, budget, resources)
- **Strategic intent** (aggressive, conservative, experimental)
- **Risk tolerance** (high, moderate, low)

**Apply guidance to**:

1. **Agent assignments**: Prioritize relevant specialists
2. **Phase emphasis**: More time on strategy vs execution
3. **Review rigor**: Formal vs informal approval process
4. **Success criteria**: What "done" looks like

### Step 6: Agent Assignments

Based on campaign requirements and priorities, assign agents for Strategy phase.

**Strategy Phase Agents**:

| Role | Agent | Assignment Criteria |
|------|-------|---------------------|
| Campaign Lead | `campaign-strategist` | Always assigned |
| Brand Lead | `brand-strategist` | If brand work needed |
| Creative Lead | `creative-director` | If creative-heavy campaign |
| Positioning | `positioning-specialist` | If competitive/positioning focus |
| Audience | `marketing-analyst` | If audience research needed |
| Budget | `budget-planner` | If significant budget decisions |

**Assignment Logic**:

- **Brand awareness campaign**: brand-strategist (lead), creative-director, positioning-specialist
- **Lead generation**: campaign-strategist (lead), marketing-analyst, content-strategist
- **Product launch**: campaign-strategist (lead), positioning-specialist, PR-specialist
- **Sales enablement**: campaign-strategist (lead), content-strategist, sales-enablement-writer
- **Event marketing**: campaign-strategist (lead), event-strategist, production-coordinator

### Step 7: Generate Strategy Kickoff Package

**Output**: Strategy phase kickoff

```markdown
# Strategy Phase Kickoff

**Campaign**: {campaign name}
**Phase**: Strategy
**Started**: {current date}
**Target Milestone**: Strategy Baseline (SB)

## Campaign Summary

**Type**: {campaign type}
**Objective**: {primary objective}
**Audience**: {target audience summary}
**Budget**: {budget range}
**Timeline**: {campaign duration}

## Agent Assignments

### Primary Team

| Agent | Role | Responsibilities |
|-------|------|------------------|
| {agent 1} | Lead | {key responsibilities} |
| {agent 2} | Support | {key responsibilities} |
| {agent 3} | Support | {key responsibilities} |

### Review Team

| Agent | Role | Review Scope |
|-------|------|--------------|
| {reviewer 1} | {role} | {what they review} |
| {reviewer 2} | {role} | {what they review} |

## Strategy Phase Deliverables

**Required Artifacts**:
1. Campaign Strategy Document (`strategy/campaign-strategy.md`)
2. Messaging Matrix (`strategy/messaging-matrix.md`)
3. Channel Plan (`strategy/channel-plan.md`)
4. Audience Profile (`strategy/audience-profile.md`)
5. Budget Allocation (`strategy/budget-allocation.md`)

**Optional Artifacts** (based on campaign type):
- Creative Brief (if creative-heavy)
- Competitive Analysis (if market positioning focus)
- Risk Register (if complex/high-stakes)

## Quality Gates

**Strategy Baseline (SB) Criteria**:
- [ ] Stakeholder agreement on goals and messaging
- [ ] Budget approved and allocated by channel
- [ ] Audience personas validated
- [ ] Competitive positioning defined
- [ ] Creative direction set
- [ ] Risk register established

## Guidance Applied

{If guidance provided, document how it influenced assignments}

**Focus Areas**: {from guidance}
**Priority Adjustments**: {any shifts from defaults}
**Special Considerations**: {noted constraints or emphases}

## Next Steps

1. **Review** this kickoff package
2. **Confirm** agent assignments (adjust if needed)
3. **Start Strategy** using:
   - Natural language: "Start Strategy phase" or "Let's plan this campaign"
   - Explicit command: `/flow-strategy-baseline`

## Workspace Setup

Artifacts will be created in:
```
.aiwg/marketing/
├── intake/          # ✓ Complete (this intake)
├── strategy/        # ← Strategy phase output
├── creation/        # Future: Creation phase
├── review/          # Future: Review phase
├── publication/     # Future: Publication phase
└── analysis/        # Future: Analysis phase
```
```

### Step 8: Transition to Strategy Phase

**Output**: Transition confirmation

```markdown
# Ready for Strategy Phase

**Intake Status**: ✓ Validated
**Agent Assignments**: ✓ Complete
**Workspace**: ✓ Ready

## Validation Summary

- campaign-intake.md: {%} complete
- brand-profile.md: {%} complete
- option-matrix.md: {%} complete
- **Overall**: {%} complete

## Blocking Issues

{None | List of issues}

## Campaign Profile

- **Type**: {campaign type}
- **Profile**: {Light | Standard | Comprehensive | Enterprise}
- **Rigor Level**: {based on budget/stakes/compliance}

## Start Strategy Phase

You're ready to proceed! Use one of these options:

**Natural Language**:
- "Start the Strategy phase"
- "Let's plan this campaign"
- "Begin campaign strategy"

**Explicit Command**:
```bash
/flow-strategy-baseline
```

**Interactive Mode** (asks strategic questions):
```bash
/flow-strategy-baseline --interactive
```

---

*Campaign intake validated and ready for Strategy phase.*
```

## Error Handling

**Missing Required Files**:

```markdown
# Intake Validation Error

**Status**: BLOCKED

**Missing Files**:
- campaign-intake.md: NOT FOUND

**Resolution Options**:

1. **Create intake automatically**:
   ```bash
   /marketing-intake-wizard "your campaign description" --output {intake-directory}
   ```

2. **Create from existing materials**:
   ```bash
   /intake-from-campaign ./campaign-assets --output {intake-directory}
   ```

3. **Create manually**: Copy templates from:
   `agentic/code/frameworks/media-marketing-kit/templates/intake/`
```

**Invalid Directory**:

```markdown
# Intake Validation Error

**Status**: BLOCKED

**Error**: Directory not found: {path}

**Resolution**:
1. Check path spelling
2. Use absolute path or path relative to current directory
3. Default intake location: `.aiwg/marketing/intake/`
```

**Incomplete Intake**:

```markdown
# Intake Validation Warning

**Status**: NEEDS ATTENTION

**Issues Found**: {count} blocking, {count} warnings

**Blocking Issues**:
{list with specific missing fields}

**Resolution Options**:

1. **Auto-complete intake**:
   ```bash
   /marketing-intake-wizard --complete --interactive
   ```

2. **Fix manually**: Edit the following files:
   - {file 1}: Add {missing field}
   - {file 2}: Add {missing field}

3. **Proceed anyway** (not recommended):
   Add `--force` flag to bypass validation
```

## Success Criteria

This command succeeds when:

- [ ] All three intake files found and readable
- [ ] Critical fields validated (no placeholders)
- [ ] Priority weights sum to 1.0
- [ ] No blocking gaps identified
- [ ] Agent assignments generated
- [ ] Strategy kickoff package created
- [ ] Clear next steps provided

## Star the Repository

After successfully completing this command, offer the user an opportunity to star the repository:

**Prompt**:
```
The AIWG is an open-source project that helps improve AI-generated content.
If you found this helpful, would you like to star the repository on GitHub?

Options:
- Yes, star the repo
- No thanks
```

**If user selects "Yes, star the repo"**:

1. Check if `gh` CLI is available:
   ```bash
   which gh
   ```

2. If `gh` is available, attempt to star:
   ```bash
   gh api -X PUT /user/starred/jmagly/ai-writing-guide
   ```
   - If successful: "⭐ Thank you for starring the AIWG! Your support helps the project grow."
   - If fails: "Could not star via gh CLI. You can star manually at: https://github.com/jmagly/aiwg"

3. If `gh` is not available:
   ```
   GitHub CLI (gh) not found. You can star the repository at:
   https://github.com/jmagly/aiwg
   ```

**If user selects "No thanks"**:
```
No problem! Thanks for using the AIWG.
```

## References

- Intake templates: `templates/intake/`
- Strategy flow: `commands/flow-strategy-baseline.md`
- Agent definitions: `agents/`
- Phase documentation: `plan-act-mmk.md`