# Keyword And Content Method

## Start with the real market

Capture product/service, audience, problem language, geography, language, device context, business value, existing pages, and the intended conversion. A keyword is useful only when the site can satisfy the searcher and the resulting traffic matters.

## Discovery sources

Use the best available sources without inventing metrics:

- Search Console queries and landing pages
- site search, support tickets, sales calls, reviews, community questions
- user-provided Ahrefs, Semrush, Keyword Planner, Trends, or other exports
- current SERPs, autocomplete, related searches, and People Also Ask as qualitative discovery
- competitor page titles, headings, information architecture, and content gaps

Autocomplete and SERP features show suggestions or current presentation, not guaranteed volume. A third-party keyword metric is an estimate and must keep its provider and date.

## Intent and page type

Classify the dominant intent from actual results when possible:

| Intent | Typical need | Common page type |
|---|---|---|
| Informational | learn or solve | guide, tutorial, explanation, tool |
| Navigational | reach a known entity | homepage, login, official resource |
| Commercial | compare options | comparison, alternatives, review, category |
| Transactional | complete an action | product, service, pricing, signup |
| Local | find a nearby provider | location/service page, business profile |

Mixed SERPs may require more than one page type or a deliberate choice of the best-fit intent.

## Clustering

Prefer evidence in this order:

1. meaningful overlap among ranking URLs for the same market/device/date
2. shared search intent and expected page type
3. semantic similarity

Do not create one page per keyword variation. Map close variants to one useful page when intent and SERP evidence align. Split clusters when users expect materially different tasks or page types.

## Prioritization

Rank opportunities with labeled inputs:

- business relevance and conversion value
- evidence of demand
- ability to provide distinctive value or first-hand expertise
- current authority and realistic competition
- content/engineering effort
- existing page fit and cannibalization risk
- dependency on product, data, legal, or subject-matter review

When volume or difficulty is absent, prioritize qualitatively and leave those fields `unknown`.

## Content brief

For each approved page, provide:

- audience and job to be done
- primary intent and target market
- keyword/topic cluster with evidence source
- proposed page type and URL role
- unique value, experience, data, or examples the page will contribute
- questions the page must resolve
- suggested information structure, not a mandatory word count
- internal links in and out
- appropriate structured-data opportunity, if supported by visible content
- conversion action
- factual sources and reviewer
- success measurement and review date

## Content optimization

Improve clarity and usefulness before keyword placement. Keep titles, headings, anchors, and summaries descriptive and natural. Remove padding, copied summaries, fake freshness, unsupported claims, and passages written only to repeat a query.

For translated or international content, re-run discovery and intent analysis in the target market. Do not translate a source-language keyword list and call it research.