--- name: china-competitive-analysis description: Competitive landscape analysis for A-share companies and Chinese industries. Maps competitors, compares positioning, and assesses relative strengths. Adapted from the original competitive-analysis skill for Chinese market context. Triggers on "A股竞争格局", "行业竞争分析", "competitive landscape China", "competitive analysis A-share", or "[company] competitors China". --- # china-competitive-analysis ## Purpose Analyze **A股行业竞争格局**, mapping competitive dynamics for Chinese companies and industries. ## Data Sources ### Tier 0 — 万得 Wind(最全面付费数据) - 覆盖:A股/港美股/基金/指数/债券/宏观/研报/分析(44个工具) - MCP 服务:`wind-mcp`(需 `WIND_API_KEY` 密钥,以 `ak_` 开头) - 优势:全市场覆盖面最广、数据最全面、包含研报和量化分析 - 密钥申请:https://aifinmarket.wind.com.cn/#/home ### Tier 1 — 同花顺 iFind(付费精确数据)/ AkShare MCP(Tier-2 免费备选) ```python get_industry_stocks(industry="...") → Full peer list get_quote(ticker) → Valuation, market cap get_financials(ticker, "income") → Revenue, margins get_financials(ticker, "balance") → Assets, debt get_stock_info(ticker) → Business description ``` ### Secondary Sources - 巨潮年报 — detailed segment data - 券商行业报告 — analyst competitive analysis - Wind / Choice — market share data - 行业协会 — industry statistics ## Workflow ### Step 1: Map the Competitive Set **Industry definition:** ```python # Get full industry composition get_industry_stocks(industry="白酒") ``` **Tier the competitors:** | Tier | Description | Examples | |------|-------------|---------| | Tier 1 (龙头) | Market leaders, >10% share | {{SECTOR_LEADER}} ({{EXAMPLE_SECTOR}}) | | Tier 2 (挑战者) | Strong #2-5, growing share | {{CHALLENGER_1}}, {{CHALLENGER_2}} | | Tier 3 (跟随者) | Niche players, regional | {{NICH_PLAYER}} | | Tier 4 (边缘) | Declining or niche | {{LOW_END_PLAYER}} | ### Step 2: Competitive Comparison Matrix **Core comparison table:** | Company | Revenue (亿) | YoY | Gross Margin | Net Margin | ROE | Market Cap (亿) | PE (TTM) | Market Share | |---------|-------------|-----|-------------|------------|-----|----------------|----------|-------------| | | | | | | | | | | **Expand with competitive dimensions:** | Dimension | Leader | Challenger 1 | Challenger 2 | Follower | |-----------|--------|-------------|-------------|---------| | 品牌力 (Brand) | | | | | | 渠道能力 (Distribution) | | | | | | 产品力 (Product quality) | | | | | | 成本优势 (Cost advantage) | | | | | | 研发投入 (R&D) | | | | | | 国际化 (International) | | | | | ### Step 3: Market Share Analysis **Share trends:** | Company | 2020 | 2021 | 2022 | 2023 | 2024E | Trend | |---------|------|------|------|------|-------|-------| | | | | | | | ↑ / → / ↓ | **Concentration metrics:** - CR3, CR5, CR10 (top 3/5/10 concentration) - HHI (Herfindahl-Hirschman Index) - Market share distribution ### Step 4: Competitive Positioning **Positioning map:** For 2x2 matrices, use: - X-axis: Price (价格) or Scale (规模) - Y-axis: Quality (品质) or Growth (增速) Example for {{EXAMPLE_SECTOR}}: ``` 高端/品质 | {{SECTOR_LEADER}} | {{CHALLENGER_1}}/{{CHALLENGER_2}} | {{NICH_PLAYER}} | {{NATIONAL_BRAND}} | |________________ 低端/性价比 高端/溢价 ``` ### Step 5: Barriers to Entry **China-specific barriers:** | Barrier Type | Examples | |-------------|---------| | 品牌护城河 | Consumer brand loyalty, 品牌认知 | | 渠道壁垒 | Distribution network, 经销商体系 | | 规模效应 | Cost advantages from scale | | 技术壁垒 | Patents, know-how, 技术积累 | | 牌照/资质 | Regulatory licenses, 牌照 | | 资金壁垒 | Capital requirements | | 政策壁垒 | Industry access restrictions | | 数据壁垒 | Data network effects | ### Step 6: Threat Assessment **New entrants:** - Likely sources (related industries, overseas) - Barriers effectiveness **Substitutes:** - Alternative products/services - Switching costs **Supplier power:** - Input concentration - Price volatility (e.g., 原材料) **Buyer power:** - Customer concentration - Switching costs **Rivalry intensity:** - Number and size of competitors - Industry growth rate - Differentiation level - Exit barriers ### Step 7: Competitive Dynamics **Historical evolution:** - How has competitive landscape changed? - What drove shifts (policy, technology, demand)? **Current dynamics:** - Price competition (价格战) - Capacity expansion - M&A activity - New product launches **Future outlook:** - Likely consolidation? - New entrants? - Technology disruption? ## China-Specific Considerations ### Industry Structure | Pattern | Description | Example Industries | |---------|-------------|-------------------| | 寡头垄断 | Few large players | 白酒 (top 5 >80%) | | 分散竞争 | Fragmented, many players | 餐饮, 零售 | | 区域割据 | Regional champions | 啤酒, 食品加工 | | 龙头集中 | Consolidating toward leaders | 家电, 医药流通 | ### Competitive Behavior - **价格战** (price wars) — common in commoditized sectors - **渠道争夺** (channel competition) — 经销商, 线上平台 - **产能扩张** (capacity race) — leads to overcapacity - **并购整合** (consolidation M&A) — industry rationalization - **国际化** (going global) — emerging competitive frontier ### Government Role - 产业政策 shapes competitive dynamics - 国企 vs 民企 competitive dynamics - 地方保护 (local protectionism) in some industries - 反垄断 enforcement affects market structure ## Output Format **Standard competitive analysis deliverable:** ``` 【行业】竞争格局分析 一、行业概述 市场规模, 增速, 发展阶段 二、竞争地图 Tier划分, 市场份额 三、核心竞争要素 各玩家优势对比 四、竞争动态 价格, 渠道, 产能, 并购 五、壁垒分析 进入壁垒, 现有壁垒有效性 六、趋势展望 行业整合, 新进入者, 技术变革 七、结论与启示 投资/战略含义 ``` ## Quality Checks Before delivering: - [ ] Competitive set complete and relevant - [ ] Market share data sourced - [ ] Comparison matrix comprehensive - [ ] Barriers analyzed - [ ] Competitive dynamics explained - [ ] Forward outlook included - [ ] Strategic implications drawn > **Data Source Mode Switch**: Set env var `IFIND_DATA_SOURCE_MODE` to control data source preference. > - `ifind-only` (strict): Use iFind only, error if unavailable > - `ifind-fallback` (default): iFind preferred, fallback to AkShare > - `akshare-only`: Skip iFind, use AkShare only > - `wind-only`: Wind only, error if unavailable > - `wind-fallback`: Wind first, fallback to iFind → AkShare