---
id: ins_ashley-herbert-popa-build-skill-frameworks-for-pmm-levels
title: 'Build custom skill frameworks to develop PMMs at each level.'
operator: Ashley Herbert Popa
operator_role: Leading Product Marketing at Bynder
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7361237679797063680/
source_type: thread
source_title: 'Build custom skill frameworks to develop PMMs at each level.'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm, leadership]
lifecycle: [launch]
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Build custom skill frameworks to develop PMMs at each level.

## Claim
I built my own PMM skill framework because HR's generic levels never covered the specific skillsets I expect from Junior, PMM, and Senior PMMs.

## Mechanism
By defining what 'good' looks like at each level, PMMs can self-assess, identify growth areas, and get assigned quarterly projects that build those skills within real work, making development part of the job, not an add-on.