---
id: ins_dani-romain-building-with-heart
title: 'Scaling a GTM engine requires both speed and heart, not just hustle.'
operator: Dani Romain
operator_role: Chief Revenue Officer at ChowNow
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7398750284136607744/
source_type: thread
source_title: 'Scaling a GTM engine requires both speed and heart, not just hustle.'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Scaling a GTM engine requires both speed and heart, not just hustle.

## Claim
We're rebuilding and elevating our entire GTM engine, redefining how we sell, market, partner, and support our restaurants. The clarity is here. The momentum is building.

## Mechanism
Intentional rebuilding of systems, teams, and experiences that actually work and last, combined with a culture of ownership and visible impact, creates sustainable growth. This attracts people who run toward opportunity and solve real problems with creativity.