---
id: ins_daniel-cmejla-customer-marketing-is-new-product-marketing
title: 'Customer Marketing is the new Product Marketing because harnessing customer sentiment reveals the truth of how to market.'
operator: Daniel Cmejla
operator_role: ***Community Marketing + Events*** Running the Community Marketing Company
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7349478720664948736/
source_type: thread
source_title: 'Customer Marketing is the new Product Marketing because harnessing customer sent'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Customer Marketing is the new Product Marketing because harnessing customer sentiment reveals the truth of how to market.

## Claim
Customer Marketing is the new Product Marketing anyway. Because harnessing customer sentiment is the best way to discover the truth of how to market your product anyway.

## Mechanism
By closely engaging with customers and their sentiment, marketers uncover authentic insights that directly inform product positioning and messaging, making traditional top-down product marketing less effective.