---
id: ins_daniel-zarate-ai-as-software-research-analyst
title: 'Use AI as a software research analyst to cut through marketing fluff and get real customer data fast.'
operator: Daniel Zarate
operator_role: Helping Businesses Scale with Ads + Content Marketing
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7381777634281709568/
source_type: thread
source_title: 'Use AI as a software research analyst to cut through marketing fluff and get rea'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Use AI as a software research analyst to cut through marketing fluff and get real customer data fast.

## Claim
I got tired of marketing fluff and free trials... so I asked AI which software actually works. In under 10 minutes, I had verified insights, ratings, and comparison tables, just real data from real customers.

## Mechanism
By prompting ChatGPT with a structured role (Software Research Analyst) and specific criteria (ease of use, support, integrations, pricing, features) plus instructions to pull from verified review sources (G2, Capterra, etc.), you get a synthesized, objective comparison that would otherwise take hours of manual research.