---
id: ins_don-care-how-awesome-prompting
operator: Stefan Gladbach
operator_role: 'I make product marketing cool'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7442243908643950592/
source_type: thread
source_title: 'Want to get good at product marketing?'
source_date: 2026-04-10
captured_date: 2026-05-02
domain: [pmm, marketing, content]
lifecycle: [messaging-narrative, content]
maturity: frontier
artifact_class: metric-model
score: { originality: 3, specificity: 4, evidence: 2, transferability: 4, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# I don't care how awesome you are at prompting; a PMM must be a decent writer. Practice
## Claim
LinkedIn content can be good, but it often highlights non-crucial skills. A PMM doesn't need to master Claude Code/GitHub, at least in the beginning. And going down these rabbit holes distracts from the core skills a PMM needs. So, what advice would I give my younger self?

## Mechanism
If you want to avoid being an unappreciated slide deck jockey, be confident in your sh*t. Get comfortable saying no. Don't immediately fold to manager requests. And document your wins and periodically brag about them (cringy af, but gotta do it)

## Conditions
Holds when: the operating context matches the post's stated frame (team shape, stage, tooling, buyer type).
Fails when: the practice is lifted into a different stage or buyer context without reworking the underlying mechanism.

## Evidence
> "I don't care how awesome you are at prompting; a PMM must be a decent writer. Practice, practice, practice. Write more at your job and in your personal life with LinkedIn posts, short stories, scripts, or literally anything."

· Stefan Gladbach, LinkedIn, 2026-04-10

## Signals
- The team observes the pattern repeating across multiple cycles before naming it.
- Practitioners stop questioning the discipline once results compound.
- Skipping the step shows up as friction within one or two iterations.

## Counter-evidence
No opposing view in current corpus.

## Cross-references
- (none in current corpus)