---
id: ins_eric-holland-pmm-ai-love-hate
title: 'PMMs have a love-hate relationship with AI because no one builds tools for their workflows'
operator: Eric Holland 💀
operator_role: I build messaging GPTs ➕ interactive demos for SaaS companies | Podcast Host @ We’re Not Marketers | Dad @ Home
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7349478304866852864/
source_type: thread
source_title: 'PMMs have a love-hate relationship with AI because no one builds tools for their'
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# PMMs have a love-hate relationship with AI because no one builds tools for their workflows

## Claim
Product Marketers are having a love-hate relationship with AI right now. On one hand, we crave what it can do; on the other hand, no one is specifically focused on our workflows (per usual).

## Mechanism
The lack of AI tools tailored to PMM workflows forces individual marketers to figure out prompts and processes on their own, creating friction despite the desire for AI's capabilities.