---
id: ins_excited-finally-share-lin-pei
operator: Kevin Chan
operator_role: 'Product Marketing Leader @ Fleetio | Previous Head of Marketing | B2B SaaS (Series A–D) | Positioning + Pipeline + Launch Ops'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7408051145337692160/
source_type: thread
source_title: 'I can''t think of anyone better than these two - Jonathan Pipek 🔱 and Yi Lin Pei - to know how to'
source_date: 2026-04-10
captured_date: 2026-05-02
domain: [pmm, marketing, gtm]
lifecycle: [positioning, launch]
maturity: applied
artifact_class: playbook
score: { originality: 3, specificity: 5, evidence: 3, transferability: 4, source: 4 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# I'm SO excited to *finally* share that Yi Lin Pei and I are launching a company together

## Claim
I can't think of anyone better than these two - Jonathan Pipek 🔱 and Yi Lin Pei - to know how to find the 'right' PMM to match the unique growing pains of startups. They've been there, they've done it, and now they can help you do it too. Congrats on the launch of 3AM Recruiting!

## Mechanism
we're building 3AM Recruiting because we keep seeing the same pattern:

## Conditions
Holds when: the operating context matches the post's stated frame (team shape, stage, tooling, buyer type).
Fails when: the practice is lifted into a different stage or buyer context without reworking the underlying mechanism.

## Evidence
> "I’m SO excited to *finally* share that Yi Lin Pei and I are launching a company together!"

· Kevin Chan, LinkedIn, 2026-04-10

## Signals
- The team observes the pattern repeating across multiple cycles before naming it.
- Practitioners stop questioning the discipline once results compound.
- Skipping the step shows up as friction within one or two iterations.

## Counter-evidence
No opposing view in current corpus.

## Cross-references
- (none in current corpus)