---
id: ins_imo-aeo-playbook-bullsh-wasted
operator: Madhav Bhandari
operator_role: 'Pattern Interrupt Marketing book coming soon | Head of Marketing @ Storylane'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7430127064059543552/
source_type: thread
source_title: 'IMO the AEO playbook is 90% bullsh*t'
source_date: 2026-04-10
captured_date: 2026-05-02
domain: [growth-demand, marketing, strategy]
lifecycle: [growth-loops, strategy-bets]
maturity: frontier
artifact_class: playbook
score: { originality: 3, specificity: 5, evidence: 3, transferability: 4, source: 4 }
tier: A
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# IMO the AEO playbook is 90% bullsh*t. We wasted 1 year and tens of thousands of dollars
## Claim
IMO the AEO playbook is 90% bullsh*t. We wasted 1 year and tens of thousands of dollars figuring this out. It's noise. We tried them all and gave them enough time to work.

## Mechanism
That's it. You know, the stuff we used to call "good SEO/great content marketing strategy."

## Conditions
Holds when: the operating context matches the post's stated frame (team shape, stage, tooling, buyer type).
Fails when: the practice is lifted into a different stage or buyer context without reworking the underlying mechanism.

## Evidence
> "IMO the AEO playbook is 90% bullsh*t. We wasted 1 year and tens of thousands of dollars figuring this out."

· Madhav Bhandari, LinkedIn, 2026-04-10

## Signals
- Citations as a service
- Position tracking in LLM answers
- LLMS.txt robots files

## Counter-evidence
No opposing view in current corpus.

## Cross-references
- (none in current corpus)