---
id: ins_karthik-srinivasan-great-product-piyush-pandey
title: "Piyush Pandey was himself a great 'product' worth writing about"
operator: Karthik Srinivasan
operator_role: 'Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.'
source_url: https://www.linkedin.com/feed/update/urn:li:activity:7388953770459750460/
source_type: thread
source_title: "Piyush Pandey was himself a great 'product' worth writing about"
source_date: 2026-04-10
captured_date: 2026-05-03
domain: [pmm]
lifecycle: []
maturity: applied
artifact_class: framework
score: { originality: 3, specificity: 3, evidence: 2, transferability: 3, source: 3 }
tier: B
related: []
raw_ref: raw/linkedin/reactions/linkedin-reactions-2026-04-10.md
---

# Piyush Pandey was himself a great 'product' worth writing about

## Claim
Piyush may have sold a lot of great products, but the truth was that he himself was a great 'product' that one could write a lot about. Ogilvy's ad lavishes writing less on his craft and more about the man himself.

## Mechanism
The best tribute ads focus on the person's character and relationships, not just their professional achievements, because that's what makes strangers feel like they got to know them.